Electric dealer promotion drives mobile games? Black Friday Traffic surge

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

2012 U.S. Thanksgiving mobile game data: Traffic surge, get the cost of a slight rise

Last weekend, Americans did not patronize the Internet to buy things. According to Chartboost's data, their time to play mobile games has also increased dramatically. The number of daily mobile game sessions in the United States has increased dramatically during this period, with each installation cost (costs per install) increasing in the international market, but a slight decline in the US.

Chartboost found that the number of mobile games sessions in the Thursday Thanksgiving Day soared, both domestically and abroad. The number of mobile games sessions in the United States reached 148% of the previous 8-week average, and the international market reached 120% on weekdays.

In the United States, the Thursday mobile games for each installation cost is only 98% on weekdays, the international market reached weekdays 108%. Chartboost that the cost per installation is due to the fact that marketers in the international market are hoping to attract more attention with the Thanksgiving promotional campaign, while the US market has fallen because many of the marketing executives of mobile games are on vacation. Chartboost that mobile game developers, both domestic and foreign, have not fully exploited the surge in game traffic during this period.

Of course, there are a lot of game publishers in this period of time to promote the game, EA and Gameloft will launch a price promotion. But Chartboost believes that mobile game marketers should take more action to attract attention.

This article compiles from TechCrunch

(Ding Macro)