Electric dealers ' troubles of growing up

Evening News reporter Qinchuan Report cartography Nimping

In the irreversible network shopping tide, more and more traditional commercial celebrities scramble to crush the head of "electric shock", but after entering the electric business of the acclimatized, followed by the transformation of various "pain points" is increasingly the production chain downstream of another one of the so-called "butler Company" of the electric business services. In the past year, they have not only set a 5 billion of the market turnover, but also widely favored by Sequoia, IDG and other wind investment.

"However, despite the rapid growth of downstream services, it is difficult to keep up with the giant growth rate of the electric business industry, Shoshido's dilemma is obvious." Several respondents to the newspaper said the gap, if not resolved soon, will slow down the pace of the entire industry.

Shoshido's "Butler" market

It sounds a bit mysterious to the electric dealer housekeeper, is standing on the back end of the industry chain a faceless force.

"Who are they?" When you are shopping at the Tmall flagship store of Levis, Philips, Nokia and other traditional business bigwigs, it is not the employees of these companies that provide you with the consulting and processing orders, but the butler companies. They for "electric shock" merchants to provide shop decoration, product photography, marketing promotion, customer service orders, shop day-to-day operations, logistics systems, data analysis and a series of outsourced services. Suzhe, an Internet analyst, told reporters that the best stewards of the house, 2011 sales have reached 1 billion levels.

The rise of the butler's reasoning, just from the traditional enterprise transformation of the "pain point." Like physical stores, online shops also have the need to "brush the Walls" and "account for account". With more and more brand enterprises "by electronic commerce", encounter the Internet market experience is scarce and high cost of the troubled, have the internet at the bottom of the technical framework, warehousing logistics, express delivery, call center, marketing and other aspects of outsourcing, third-party service providers become catalysts, but also achieved their own development.

"Professional things to find professional people to do it, this is the mainstream of brand business trends." "The biggest consumer platform in China," said Zhang Yong, the president of the cat, told reporters that because of insiders, the more traditional industry and brand industry for third-party service providers of the greater demand. However, the annual Baife rocket expansion of the electric business service providers, which set a 5 billion dollar turnover last year to achieve 150% growth, still cannot satisfy the huge market demand. The data obtained by the reporter show that the cat has 50,000 businesses, 70,000 brands, but the electric business service providers only about 100, the market gap is evident.

Whether the wind can make up for the gap

Reporter learned from the industry, in the situation of imbalance in supply and demand, the current large manufacturers to pick the brand to connect the business phenomenon is more common, the market pricing power also biased towards the latter. One industry revealed that the current business service provider's profit model for commission, service fees, water and other models of inverted, commission ratio ranging from 10% to 40%, which formed a large number of small and medium-sized brands are eager to find help low-cost service providers situation, the demand for further increase.

According to the "China online shopping Service Market Development Report" shows that only around Taobao sellers, has derived tools software, shop hosting, data research, insurance, quality control, marketing, photography models, consulting and training in a number of aspects of the electrical business "sideline." Only auxiliary online shop tools software, there are 1.5 million of sellers willing to pay for this, of which 4 diamond sellers are willing to spend 150 yuan a month to buy, the market potential is staggering.

In the environment of the electric business investment gradually cold, the keen VC gradually began to notice this market. Chinaventure Investment group released the study showed that 2011 to date the disclosure of the electric business Services enterprise financing cases have reached 11, involving the subdivision areas including software, logistics, marketing, search, community network, the entire E-commerce industry investment has been extended to all aspects of the industrial chain. Greathill, a Boston private-equity firm, bought a company Plimus to provide SaaS services for E-commerce with 115 million dollars.

In the domestic, the electric business service provider also receives the capital favor, last June so far, there have been e store treasure, the network, Tauis Software, another city, million Ma online, the percentage of technology, electric Business Shopping Guide website return to the network, such as electricity business service providers have access to financing, electric business marketing service providers sent Revey more complete a round of 80 million yuan financing.

Enabling policy for the platform of the Business-to-consumer

"In addition to the influx of wind investment, entrepreneurial electric business service enterprises can grow and develop, but also rely on a number of companies, Consumer-to-consumer platform support." "Suzhe thinks.

"Consumer goods dealers in the capital, logistics, the speed of the transfer of high demand, consumers should not be today to order, tomorrow to use." Traditional enterprises rely on a single E-commerce operating department to achieve a set from the shopping guide, the next single payment to the flow of logistics, human and material resources are not distributed. "Serving the appropriate herbal, Garnier, Maybelline, Schwarkong and other brands of beauty makeup general manager Huang told reporters." Industry insiders believe that in the days of the cat, Jing Dong, Excellence, when a number of major business platform to solicit the traditional large merchants, must help solve their acclimatized problems, this will need to rely on a strong "housekeeper" to carry out the aftermath.

It is understood that Taobao has been with their own flat on the platform of the electric business service provider to take a 7:3 of the way.

For the support of service providers, more of the platform has been launched. The cat side revealed that it is on the scheduled Tmall service providers to carry out hierarchical classification management, in the category according to the business scope of the whole pallet service providers, shop on behalf of operating service providers, through-train extension service providers, photo design service providers, it software service providers and training advisory services, for high-quality service providers, In its open shop support policy, training, marketing activities, such as to enjoy more priority.