Electric dealers do not phenomenon-level Lok Bee Store celebration call to endure

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The reality is that when any industry becomes more and more like providing basic services, it is time to make money. This point in front of the electrical business is particularly obvious: slogans shouted, price war played, supply chain robbed, logistics services spell over, and then to today's collective business focus.

We can describe this hot spot as a phenomenon-level marketing. Today's phenomenon level has entered a number of areas, including "No topic no movie" film Circle or even cultural circle. Unlike the impetuous economy, I think the phenomenon-level marketing is the inevitable choice after the socialization marketing way is abundant, this is also the objective market demand. As for the innovation of marketing, it will become a choice of ideas: when the management of the topic of attention and dissemination of the same way, phenomenon-level marketing will return to the concept of the starting essence.

We can give examples of a phenomenon-level pomp, according to ChinaJoy official statistics show that the human rain of the 2013 ChinaJoy the total number of exhibitors up to 210,000. And in the lively end, the game peripherals industry's first brand Alienware alien Nu Hair Weibo, directly pressed the "You love is a game, or a yy feast?" has caused extensive discussion and redistribution. This is bound to inspire the angry exports of many years of resentment from the game users since the ChinaJoy held in 2004, cause of ChinaJoy phenomenon-level marketing "anti-spit" and the return of the game essence of the endorsement-This makes me happy: After the phenomenon of marketing, after all, still need to think back to the brand and product nature to spread. Then we can look forward to especially the Hand tour company how to deal with.

Other phenomenon-level features are also obvious, the traditional electric business should be a hot spot this last resort to use the most frequent industries: leaked exposure and pinch, which makes repeated attention to hot business mode will only be boring. The street "Madame ran the boss careless operation" will change lines, and after the lines will only have a result: you go in the first time, the second time to go in will scold themselves silly than. From this August beauty makeup vertical electric business war can bring thinking, the electricity trader trade can only be the phenomenon level discount, lively and promotion? We can see the return and innovation: the 5 Anniversary of the Lok Bee Network did not follow the electric dealer's routine script to play, but call the consumer "again endure".

This makes me unexpectedly, why le bee nets more than usual reflection and calm: this time in the face of the United States is obviously not a good product after six months, Le Bee network also need to deal with every day net "top Bee ramming Beauty" to small pick big direct price war. If from the perspective of phenomenon-level marketing, this is the time to take advantage of maximizing the "high hit low" competition means. and Alienware swap users return to the essence of the game, whether this represents the electrical industry has also started based on brand self-confidence, from the "endure" attitude to try to rational consumption and industry persuasion.

Le Bee in the brand exploration has been more than I expected to mature: in August 1 before the shop, do a lot of brand rethink work, "endure endure" attitude firm, organization staff CBD "individual loose pressure" and so on. Le Bee in the anniversary of the most important day of celebration can completely open hands and feet, but unexpectedly choose a moderate bet: Looking for users to pay attention to the double stack with the brand, from "out of price, higher than the price" to achieve the material and spirit of two levels to meet the needs of users. Vicious competition in the face of phenomenon-level marketing is not exempt, but the essence of the brand can not be lost, this "reverse behavior of the phenomenon level" of the attempt, may let the industry and consumers have more support, but also worthy of comprehensive electric business big guys to reflect on the look.

Because we should see more: Consumers increasingly bright brand attitude, has formed a huge market demand in the future. This is from the point of view that I make the technology brand comment has been disgusted with "grounding gas" vocabulary meaning is different, instead, I want to talk about "having integrity" or "atmospheric grade" (in fact, like many friends I've interacted with, "moral integrity" reminds me of Google, who reminds me of Alienware Apple, Grounding gas can only think of domestic mobile phones sorry ah. The meaning behind this need and attitude is to seek another outlet for the phenomenon-level marketing, perhaps now is the time. Finish）

Author Introduction: Sue One, technology brand critic. Welcome to the Sohu News client focus on "one Talk brand" column. The micro-trust public platform directly searches for the author's name.