Electric dealers have changed the O2O of our data age

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We started talking about the big data age in 2012, and at the same time, with the rapid development of mobile Internet, the popularity of tablet computers and smartphones, O2O finally got rid of the concept of group buying and was formally mentioned as a new model. If traced back to this model, we should be able to recall the earliest 1995 Yinghai Granville and 1999 8848, the pioneers of these e-commerce sites to create a new mode of purchase and sale, after the golden years, according to the differences in marketing entities, Business-to-business, Business-to-consumer, group buying until O2O, Like Pandora's Box opens the magic door for us.

In this door there is Alibaba, HC nets, when, handle nets and Taobao and many other bright stars, they changed the consumer's traditional consumption habits, but also changed the traditional sales model of the producers, up to seven old man, as young as the age of children, people are more and more accustomed to binding in the computer table, The digital program, consisting of 1 and 0, is transformed into a variety of needs. O2o,online to offline, offline business and online numbers combine to change the 4 aspects of traditional life.

1, from the consumer's point of view, that is, we are accustomed to say that the customer's point of view, produced two major changes, the first change is the consumption habits. In the past, we tend to find luxury places in the city centre and sweep the carpets to buy the supplies we need. And now, we may be carpet-style shopping, but we tend to go into the shop to try their own satisfied with the goods, take a picture, remember the size of the code, and then go home to search under the Internet to purchase their own goods. In particular, the November 11, 2012, Taobao after a shopping spree, people may be more intuitive to realize that shopping is no longer physical life, but manual work. More and more consumers are more willing to open a page to find their favorite goods.

The second shift in the O2O era to consumers, it may be based on new media and the advent of the media, such as micro-blogging, micro-letter, shopping is no longer what others offer me to accept what, shopping is a two-way interactive and emotional behavior, consumers can increasingly customize their own needs of goods. Any third party is likely to produce alternatives to other people's products, this is the real buyer's market, this market price, brand may be more to be located in Word-of-mouth and consumer segmentation positioning.

2, from the perspective of enterprises, but also produced two major changes, so that Chinese enterprises in advance into the new marketing era. The first change is the industry's breakdown of the operation, the promotion of enterprises is no longer no gap coverage, but more accurate and meticulous market breakthrough in small areas. Whether it is online sales, online transmission, offline sales, or offline experience, online sales, offline trading and enjoyment, the new data age of O2O, gives the enterprise countless possible ways of operation.

On the other hand, online new media and the emergence of media, by user-led interactive consumer behavior, leading to fragmentation of corporate sales. In the past, enterprises may be inclined to promote the region, in the future, direct contact with the business will be to break the geographical restrictions, to break the consumer industry restrictions, age structure restrictions, the end-user may come from different aspects, they are a lot of personalized requirements from the commonality of demand. This will be true without inventory production, the cost of the enterprise will be focused on services.

O2O these four points, changed the consumer and Enterprise's actual living condition and life style, also prompted the enterprise to encounter more challenges, such as the dissemination of the way of innovation, Word-of-mouth management, the rational operation of resources. The old in the disappearance, the new in production, the future life may be a stereoscopic dwelling video life, we wait and see.

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