Electric dealers have moved from the era of low price to the era of user experience

Liu that the future of the industry's most likely variables from the mobile internet, the electricity business has been from the era of Low-cost, to the era of user experience.

The following are the main contents of the Liu according to the original text:

First, the electric business platform structure has been set, mobile birth variables

(1) China will surpass the United States to become the world's largest electricity market. In the predictable future, the status of China's first electric power business should not waver. The explosive growth of the online shopping market, thanks to the continuous innovation of the industry as a whole, has greatly freed up the purchasing power of the Internet.

(2) In 2013, the early period of the rapid growth of electric power companies will be the curtain, the competition pattern is quietly changing, the industry concentration has been increasing.

In the Chinese consumer market, the top five market share has surpassed 75%, and for the latter, the operating environment is more difficult and even facing the risk of marginalization and outright elimination. Because along with the sales scale and the order quantity increase, the leader single average marketing expense, the logistics expense and so on is declining unceasingly, the system, the product, the price and the service aspect superiority further obtains the optimization, the scale economic efficiency gradually manifests.

Liu that, under the existing pattern, to create a new electronic business platform of the time window, has been basically closed.

(3) In addition to market share, competition is gradually deepening to the entire supply chain and even the ecology.

Most electric dealers only cover a few links in the supply chain system. How to collaborate with brands, manufacturers and distributors to improve the efficiency of the overall supply chain will determine the sustainable price competitiveness of enterprises. Therefore, in 2013, the major electric dealers in the construction of the platform with exerting force.

(4) The most likely future industry variables will come from mobile internet. Mobile network shopping is showing an explosive growth momentum. In the first half of 2013, China Mobile (micro-blog) online shopping market growth of more than 200%, in the overall net purchase volume accounted for 8.6%, an increase of 4.2%. Take Jingdong as an example, the current order from the mobile side has accounted for the overall order volume of 10%, and is much faster than the overall speed of growth.

However, Liu said that while it is increasingly important for the electrical business, only the mobile end itself is not enough to form an emerging internet portal alone. Without strong background support, mobile Internet is hard to translate traffic into real business value. The mobile internet era is only just beginning, and it is far from the time for the winners and losers to compete.

Second, the electric business platform from "light" to "heavy", products and services to replace the price of consumers to become the most important factor

(1) The rise and development of electric power companies in addition to the impact of technological progress, the more fundamental impetus is that the entire industry has always been committed to change and enhance the user's consumer experience. The start and fall of the electric business Enterprise has a close relationship with the user experience.

Liu said that low prices are not the whole of the consumer experience. According to the survey, only less than half (48%) of netizens chose to shop online because of low prices, and the proportion is falling. In contrast, products and services are becoming more and more important to consumers.

(2) with the competition from the simple scale, low-cost era, and gradually enter the user experience era, regardless of the mode, from "Light platform" to "heavy platform" of the transition, is becoming the general trend.

Jingdong since 2007 began to build logistics, to today has formed a nationwide coverage of nearly 1300 counties of its own delivery system. Take warehousing and logistics as an example, mainly from the speed, friendliness and flexibility of three aspects of the impact of customer experience. In the warehousing and logistics aspects of investment, not only to ensure the delivery of goods time efficiency, but also to a large extent to reduce logistics loss, provide door-to-door pick-up and other characteristics of service, improve after-sales service level, in the whole process to obtain a comprehensive experience of customers improve. Its own warehousing logistics system ensures close convergence with the upstream and downstream of the trading process, effectively improving the execution efficiency and reducing the cost.

In addition, "heavy platform" or the accumulation of large data requirements, and large data is the entire electric platform to play a greater impact on the basis. Offline logistics data, address data and user characteristic data all have very important value, without the construction of logistics can not obtain these data.

Jing-dong will also gradually put warehousing, distribution services open to the many business platform.

Liu said that some people believe that the electric business is a "light platform", heavy marketing, technology, social, payment and other links, and the warehousing logistics such a long time, large capital investment in the "heavy assets" link, generally in the form of outsourcing treatment. However, starting in 2013, some major electric Shangdou began to increase the investment in warehousing and logistics. The path is not the same, some of the traditional layout of warehousing logistics to transform, and some take the storage, distribution resources to their own data platform on the "crowdsourcing" mode.

Third, the entire channel under the cover line retail prototype appearance

(1) with the popularization of consumer groups and the formation of online shopping habits, traditional retailing will also try to "net" more and more, at the same time, the electrical business is also trying to penetrate the line, so as to give users more in place of services. The prototype of the full channel retailing has begun to show.

Although the total retail sales in the whole society, the share of net purchase is still less than two digits, but the rapid development of the electric business of traditional retail price system, service mode, brand building, etc., have produced a strong impact. It is expected that in the next five years, the retail sales of electricity will account for one-fifth of the whole social retail.

The coming business Revolution, in the final analysis, is driven by the rising "full channel consumers". The process of the transition from traditional retail and electric dealers to the whole channel retailing is the process of echoing the whole channel consumer's demand, and also the process of each to make up the disadvantage. Online integration of the entire channel retail, in the 2014 will appear some tentative form, but the full spread of the need for a long time to explore.

(2) The role of mobile Internet is likely to be critical in the future of all-channel retailing.

With mobile terminals including mobile phones and tablets entering into all aspects of people's lives, the trend of online shopping market penetration to mobile end is becoming more and more irresistible. Shopping demand from the mobile side dominates, just a matter of time.

When shopping, consumers use mobile devices to search for relevant information, such as the location of the store, commodity information, price comparisons, promotions and promotions. And in the mobile internet large and accurate data support, through the crowd orientation, site orientation, keyword orientation, behavioral orientation and so on, can accurately find the target customers. In the avoidance of many unnecessary advertising problems for consumers, but also to improve the operational efficiency of the overall business.

Through the mobile Internet, you can realize the real-time communication of the information under the line, and the consumers can also freely realize the conversion of the online purchase behavior. Mobile Internet + product design + data mining + cloud computing platform, will greatly expand our understanding of the user experience. Who can creatively apply the power of mobility, who is likely to master the "password" to win the next revolution.

In addition, Liu also mentioned, for Jingdong and other major electric business enterprises, internet finance is also the future hot spot. Over the past two years, Beijing-east through the integration of bank resources, the launch of the supply chain financing services, has provided partners with a total of billions of yuan of loans.