Electric dealers seek to order China mode by month

Users pay a certain fee in advance every month, the company will send users a specific product on time, this http://www.aliyun.com/zixun/aggregation/19978.html "> monthly subscription mode in Europe and the United States." In the United States, monthly subscriptions have been applied to high heels, food, underwear, and even to appointment customization. Monthly subscription to enter the country also has six months of time, but at present in the domestic and not as the foreign market as the wind and the Times, the monthly purchase of electricity dealers are exploring to find suitable for their own development path.

Consumer electronics business starts from low

"The lower end of the line, the first to maintain the good." "Package year Excellent products" network is the earliest introduction of a monthly order mode of a group of electric dealers, the current on-line operation has been nearly a year, the main sales of stockings, underwear, men's socks and other cyclical life consumables. Tangzhi, founder of the website, admits, "if the foreign monthly subscription mode is 2.0, then our model is only in the 1.0 phase." "Tang Zhinong that the lower price route is mainly related to the consumption habits of Chinese consumers, in the beginning of the package year excellent products, they have launched a clothing brand package year order, but consumers do not buy, customer service often received a question phone:" We pay off is not safe? How is quality guaranteed? "Copying the failure of foreign models, to promote the package of excellent products in the low price transformation," domestic users of the package year to buy daily necessities of the way is relatively unfamiliar, to do should start from the establishment of mutual trust. ”

From the operating mode, the package of excellent products also follow the traditional group purchase mode of operation, with a large number of orders in exchange for lower costs, "for suppliers, can predict the year ahead of the order, and has a long-term fixed customer is the package year order has a unique advantage." "Tangzhi can reveal. And the fact that the Low-cost route in the current won a lot of customer recognition, by September, package year excellent products successfully completed the first half of the sales plan. But Tangzhi can be very clear that the Low-cost route is not a long-term solution.

Professional Electric dealers Stand high

"To do is to start from the highest end", and package year excellent product conservative attitude is different, now have access to Angel investment in the early Education class monthly website "Rabbi Box" practice is very bold.

Compared to the daily consumption of the monthly subscription, professional monthly subscription costs higher, the risk is increased. Wang Wenji, founder of the Rabbi Box, said that in their upfront investment, research and development and production accounted for 70% of the major costs, including the hiring of professional research and development personnel and the allocation of production manpower and material resources. According to Wang Wenji revealed that the online 8 months, the Rabbi Box has not been profitable.

Compared to the domestic more common "agent shopping" mode, want to make a monthly subscription more professional guidance, the threshold of entry will be higher. Before the line, the Rabbi Box has organized a research and development team of more than 10 people, including the professional teachers who have been engaged in preschool education for many years abroad, as well as the professionals who founded the relevant preschool education websites, "the professional research and development team is the core competence of the Rabbi box." ”

On the basis of high input, the product of the Rabbi Box is priced close to 2000 yuan a year. Wang Wenji revealed that they initially had such concerns that they initially lowered the threshold for monthly orders, "when we gave consumers 1 months, 3 months, 6 months to 12 months of four prepaid models." "To their delight, the market reflects better than they expected," after one months, the number of consumers who booked 12 months exceeded 3 months, and two months later, they adjusted the prepaid mode to 1 months, 1 years, and 2 years. Now they are adjusting the pay model to 1, 2, 3, and so far, consumers who order 2 and 3 years have reached the total number of consumers who have ordered 1 years. ”