Electric dealers set foot in the mother-child network shopping

The report (reporter Chen Wei) gome online mother-child channel on the line, planned early investment 1 billion yuan layout http://www.aliyun.com/zixun/aggregation/37779.html "> Mother and Child market, the goal is to be among the top three this year." Before, the domestic other electric business giants have also dabbled in the mother and child market, the cat opened the mother and Child Museum, Suning Appliances (002024, shares bar) to 66 million U.S. dollars to acquire mother and child vertical electricity Shanghong children ...

According to the data of the iris consultation, last year the net purchase market of mother and child products has reached 61 billion yuan, compared to the previous year, a 86% increase, faster than the current hot 3C and clothing category. A survey of the power of the billion states shows that 36.5% of young parents will choose electricity as the main source of milk powder procurement.

China e-Commerce Research Center analyst Mo Dai Green pointed out that the consumer group into the birth peak of the mother-child network to buy the market, but the domestic mother and child supplies security problems frequently, leading to consumers in pursuit of foreign products. And some private access to the "Parallel milk powder" quality is not guaranteed, therefore, to eliminate consumer concerns about the quality of mother and child products, is the rapid expansion of the electrical business must cross the "a hurdle."