Electric Business Express Reflection: personalized services need to strengthen the refinement of management to be perfected

Whether for the vertical or the platform of the electricity business, logistics is a karez.

In the whole process of online shopping, the logistics link is the most recent link of consumer feeling service, therefore, logistics has become a very important window to measure the service of the electric business.

Apply for a licence to build a logistics

It is understood that at present, most of the electrical business on the logistics of this block to join the mode of operation, so the distribution link has become a lot of electrical business "pain."

According to the survey results of the "logistics" magazine, the overall satisfaction of online shopping Express service is only 39.8%, in order to improve the user experience, many electric dealers choose to raise funds to build their own logistics. According to the reporter investigation to understand, has already obtained the Express licence, uses the construction logistics the electric quotient including Jingdong Mall, where the customer sincerity goods, the Amazon, Suning is easy to buy, the 1th number shop, Dangdang, only has the large-scale electric business company.

In addition to these big-name electric dealers, Gome also began to embark on the Express field.

Last week, there is news that Gome has been and the full peak Express cooperation, Gome will invest 300 million yuan to buy the full peak Express 30% of the shares, the initial contribution of 100 million, the rest of the funds phased in place.

As one of the most cost-saving investments, self-built logistics can improve the user experience, but this is not a game that every appliance vendor can play. Jingdong Mall CEO Liu has said that in 3 years, Beijing East will invest 10 billion yuan for logistics construction. As Beijing's number one competitor, Suning also plans to 2015 years to complete the construction of 60 national Logistics Base, by 2020 to build 10 automated warehouses, the expected investment capital also need 10 billion yuan. In addition to have the abundant capital strength, the huge order quantity is also an important index.

Industry experts say many electric companies choose to build logistics, in addition to enhance the customer experience, there is also a very important reason is that the Third-party Express Company can only provide standardized services, and the most needed by the electrical business is personalized service, from this point of view there is a big difference. Due to the lack of a very good ability to provide personalized services to the Third-party companies, so many dealers would rather spend huge sums to build their own logistics.

Reduce the price to close the electricity quotient

With the rapid development of E-commerce in recent years, as the electronic Commerce standard courier industry is also indeed stained with a lot of light. According to the Express Logistics Consulting network statistics show that only the first half of 2012 National Express business income of 48.9 billion yuan, of which, "net Purchase" express volume accounted for the Total express volume of about 60%. In order to get a piece of the fertile land, a lot of "proud" logistics companies have bowed their heads and began to show good to the electrical business.

has been adhering to the high-end positioning of the downwind courier, last August finally put down their posture, will reach the "civilian" Taobao. As a downwind courier launched the first economic class Express products "4th", its main target for the distribution group is Taobao sellers, the service will be and downwind express aviation complementary land products, mainly for offsite Express.

It is reported that the wind launched the "4th piece" has an advantage, such as cosmetics, CDs, milk powder, electronics and alcohol and other aviation channels can not be delivered to the category can be "4th" to send.

More importantly, the price of the product is significantly lower than that of previous aviation. Among them, the Beijing Express of the first heavy price from 22 yuan to 18 yuan, continued heavy prices from 14 yuan/kg significantly reduced to 7 yuan/kg.

In addition to the downwind courier, the country's head of the EMS also on the eve of the IPO to enter Taobao Express business. Over the years the price of the "high" EMS, lifting 500g and within 20 yuan has been, the price of the renewed only in April 2010 a fine-tuning.

More striking is that EMS for E-commerce Express price adjustment. In some cities, EMS launched "within 1 kg per ticket 8 yuan" of the electrical business Express activities, which let EMS electricity prices and "four to one Tatsu" basically flat.

To the same city express as an example, Huitong, rhyme up to the first heavy price of 6 yuan, Qualcomm, Yuantong slightly higher than 8 yuan, Shentong for 11 Yuan, EMS old rivals Shun Fung Price of 13 Yuan, EMS price has a considerable advantage.

In addition to Shun Fung and EMS, home anxious to send also can't sit still.

On the eve of "Singles Day", home urgent sent in the country to prepare for the "double 11" into Taobao promotion will, as a full march to Taobao Express starting point, and at the same time announced that the price of the Electric Express is absolutely not higher than a three-way, whether the same city, the province or the country.

In addition to price concessions, home urgent delivery commitment, the day All-weather pick-up, and the evening to the delivery time extended to the evening 10 o'clock.

It is reported that the online shopping express market prior to more than 90% were four-pass one (four to one Tatsu namely: that is, Shentong, Yuantong, Huitong, in pass and Rhyme Tatsu Five Express company Monopoly, but with the rapid development of the market, express line of the postal EMS, Shun Fung and home urgent send also stare to squeeze into it.

The problem of increasing competition is outstanding

The rapid expansion of the express market and the intensification of competition make the management problem in the industry increasingly prominent.

October 22 Southern Airlines CZ6524 flights in Dalian after the landing of the cargo burning incident, the association of the cancellation of Yuantong Express Co., Ltd. Two types of freight forwarders qualification, and asked the airlines to terminate its freight forwarding business cooperation, do not carry its collection of goods. The incident, also known as the China Air Transport Association, has issued its biggest ticket in recent years.

This punishment, whether for tact or domestic private express industry have caused a small shock. It is reported that this is also the November 7 Air China Association to cancel Shanghai Yun Tatsu Freight Co., Ltd., Shanghai International Logistics Co., Ltd., Shanghai Kai Hao Freight Forwarding Co., Ltd., "Two types of freight forwarding agent qualification" again issued a ticket.

The incident also exposed a problem, in the rapid development of E-commerce in recent years, express companies are more willing to spend more time on market plunder, rather than fine management.

In addition to express company transport itself need to strengthen the self-test, about the salesman openly selling Taobao buyers information is also disclosed by the media. It is understood that Taobao sellers "brush the credibility" of the market demand, trading Express single information website is still "against the Wind", anyone out of 5 cents can buy a courier number.

On the Internet, the express number has been all marked, has been scanned sold 0.5 yuan, not scanned 1 yuan. Buyers registered members only need to provide mobile phone number, e-mail, QQ number and other personal information, and then recharge can buy express numbers. The message that the buyer can see directly includes the complete courier number, the shipping location, the receiving location and the scanning time.

Taobao only "Double 11" one day to create 19.1 billion yuan sales really let express industry is unbearable. This is known as the Express Industry "Spring Festival" really test the delivery capacity of the company. Burst warehouse, violence sorting, delay delivery has become the electric dealer promotion behind the real portrayal of the courier industry.

Some experts in a media interview has said, by the "double 11" triggered by the promotion of the sale of The Courier package will be more than 60 million, a lot of parcels of delivery are extended backwards for 3-5 days.

The business volume of the surge so that the service quality of the express industry has also been criticized. According to the monitoring report, in the current online shopping Express service overall satisfaction is only 39.8%. , data show that 14.5% of the respondents complained about the express company, which, the most complaints of the express company for Shentong Express, Yuantong Express and Rhyme Tatsu fast.

For the express industry, 2012 is not a quiet year, the rapid development of E-commerce, led to the prosperity of the logistics industry. But at the same time also exposed a problem, in the rapid development of E-commerce in recent years, express companies are more willing to spend more time on the market plunder, rather than fine management. Experts predict that in the next 3-5 years, the real can eventually survive the express company will not exceed 10, if true as predicted, then how to become that one-tenth or at this stage many express companies need to think about things. (text/Wang good)