Electric Commercial Force Palace traditional business district shopping malls or become fitting room

According to Xinhua news agency, located in the northern suburbs of Shanghai, Jiading, recently broke a big "unpopular": the 2012 total e-commerce business consumer E-commerce turnover accounted for one-third of the electronic commerce turnover in Shanghai, the growth rate and scale over the traditional "ten Li Long-hidden." At the same time, Shanghai department store sales have seen negative growth.

Two-phase contrast, intriguing. The vigorous rise of e-commerce is quietly changing the city's inherent commercial territory, the face of the electricity business "forced Palace", the traditional department store will become a "fitting room"?

"Online shopping" changes the business map

Shanghai Jiading has actively developed e-commerce industry in recent years, successfully attracted the Jingdong Mall, the new egg net, where customers prudential products, such as many well-known domestic electric business enterprises. 2012, Jiading E-commerce Enterprises to achieve a total turnover of 35.64 billion yuan, an increase of 53%. "The Internet's absence of regional nature has brought unprecedented opportunities to suburban development," he said. Jiading Chang Machunrei said that an important support of the electrical business is the intelligent logistics and warehousing system, and in Shanghai such an international metropolis, the central city often has no extra open space, which gives the suburbs a wide range of development.

The company of the East East in 2011, the company settled in Jiading, the year to achieve sales of more than 7 billion, 2012 to about 15 billion yuan, contribution tax more than 70 million yuan.

Jingdong Mall CEO Liu told reporters that Jing-dong is currently in jiading investment to build Asia's largest intelligent logistics center "Asia," is expected to be completed by the end of 2013, will support the annual sales of 30 billion yuan ~400 billion.

E-commerce is changing China's traditional business landscape: 2012 Taobao, Day Cat "Double 11" promotional sales of up to 19.1 billion yuan a day, and Zhejiang Yiwu originally unknown village Green Rock Liu Cun, gathered from a number of provinces and cities, more than 2000 households Taobao sellers, is known as "China's first village Taobao" ...

Alipay, 2012, shows that the number of online users in China's four-line cities grew by 64% in 2012, and online payments grew 68%, surpassing one or two-line cities.

"2012 China's network retail turnover of more than 1 trillion yuan, is expected to overtake the United States in 2013, the world's largest online retail market." Nielinghai, deputy director of the Department of Commerce and Information technology, said in Shanghai recently.

Market first try, buy after network

At the same time as the internet retail boom, the performance growth of traditional stores appears to be somewhat powerless.

Shanghai Business Information Center recently released monitoring data show that 2012 the city's 55 department stores to achieve a cumulative sales of 30.5 billion yuan, down 1.1% year-on-year, the first negative growth since 2010.

Among them, the 2012 Shanghai department store sales of 20 strong total sales of 23.41 billion yuan, down 0.2%, 11 shopping malls appear to varying degrees, significantly more than in previous years, of which 4 of the shopping malls fell more than 10%. "The original people are to see, touch to buy things, and now consumers in the network can get very full information, including mature network evaluation system, parity system, etc., have solved the problem of online shopping information asymmetry." Huang Lihua, director of the e-commerce center at Fudan University, said that, coupled with the advantages of low price, convenient and fast online shopping, the electric business really began to challenge the traditional business. Some traditional shops are being reduced to "fitting rooms" that people simply don't buy. "The impact of the electric business on the traditional shopping circle will be unavoidable. "Liu said, especially in the domestic network retail turnover over the 1 trillion yuan mark, the electric business industry hundreds of millions of yuan per year growth, a large part of the traditional retailers turned around."

The impact has begun to appear. Zhongguancun It stores in Beijing, in recent years, the flow of people gradually reduced, some stores began to close down, in Shanghai, the famous Xujiahui (002561, shares bar) business district, a number of large shopping malls, sales have slipped. "A number of standardized products such as electrical appliances, electronic products, books, cosmetics, etc., the future market share of electricity dealers may reach 70%~80%." "Liu said.

In this respect, the founder of the Oriental Wealth (300059, share bar) said: "The old brand should put down its posture, seize the opportunity of the Internet." The impact of the electric dealer is not reversible, the old brand should also borrow the net to go to sea. ”

"Shopping paradise" faces consumption diversion

In fact, the face of "awkward fitting room" is not only the traditional shopping malls, but also may include some traditional business center city. "Shanghai used to be a haven for domestic physical retailing, and it is facing a huge challenge from the electricity business," he said. "NLD Shanghai Municipal party committee full-time deputy principal Committee Rong that Shanghai needs to speed up the transformation and development of the traditional entity retailing, and should also accelerate the research and layout ahead of the derivative business of e-commerce, such as third party payment, net Purchase transit station (collecting Net purchase goods), modern logistics Industry (express industry), etc. "For the central city, as well as Beijing, Shanghai, such as traditional business centers, to improve user experience and enhance cultural attractiveness." Huang said that in the face of the impact of the electric business to the traditional business district and commercial Center City, Shanghai should reshape the competitiveness of Shanghai's commercial center through the attractive culture and tourist landscape of Disney and Oriental Dream Factory. In addition, we must actively strive for duty-free shops and other policies, so that the loss of overseas consumption power reflux.

Lei, director of China e-commerce Research Center, said that at present all levels of local governments attach great importance to E-commerce, should create a good, relaxed market atmosphere, while doing good supervision of E-commerce, the current exposure to the issue of strict supervision.

27 times times a year, mobile "group buying wars broke out"

According to the "Chongqing business newspaper" reported that the party's way out of the mobile phone search, the nearby restaurant purchase coupons with the purchase with the use; When the elevator to the building video of the two-dimensional code pat, the latest ice cream group discount can be revenue bag ... Alipay recently released data reports show that 2012 from the mobile Terminal Group purchase turnover increased 27 times times year-on-year. Industry experts said that each group purchase site this year to the mobile Internet as a growth point, and mobile Internet is also a group purchase site breakthrough pc end of the ceiling weapon.

Mobile-end group purchase accounted for 15%

Reporters from the Third-party payment platform Alipay learned that, according to Alipay statistics, 2012, the mobile end of the life service group buying transactions 27 times times faster than the previous year, mobile business accounted for more than 15% of total transactions.

Alipay data show that in the second half of 2012, the use of mobile devices to buy life services commodities trading into the outbreak, the growth rate of 4 times times compared to the first half of the scale, trading accounted for 80% of the year. Among them, the United States, the general public comments, litters group group, such as the mobile group purchase business growth of the most rapid growth in the second half of the year on an average of more than 35 times times.

Alipay said that the outbreak of mobile group purchase mainly benefited from lbs (location-based applications) and wireless payment experience promotion. In the second half of 2012, each group of mobile phone clients have realized the mobile purchase of LBS application, so that users can get around at any time to buy services, a great impetus to the rapid development of mobile group buying. On the other hand, Alipay will be fully upgraded mobile payment to "mobile quick payment" to further optimize the wireless payment process, but also for mobile group to bring new impetus (310328, fund bar).

Group buying website exerting Force Mobile Client

According to Alipay related people, the current number of large group buying oligarch has shifted its strategic focus to mobile group buying market, have put strategic resources into the mobile end, the end of last year, the mass reviews, litters Regiment, etc. have launched the "full 5 yuan back to 5 yuan", "the whole point iPhone5 second kill" and other activities of the target consumer groups also directed to mobile end users.

Public comment Network PR people to reporters, in addition to the public comments on the client has a group purchase function, the company also launched last August, another independent client "comment Group purchase." According to the introduction, last year, the general public comments on the mobile client browsing volume of about 60%, its mobile client cumulative number of independent users more than 54 million, year-on-year growth of more than 170%, its mobile group purchase consumption than the same period a year ago, the growth of more than 20 times times.

Relative to the convenience of purchase, litters Regiment in mobile payment on the force. Reporters from the litters group of public relations to understand that the litters group last December in the country first launched the client "one key payment" function, pay not more than 30 seconds. Commercial newspaper reporter also learned that since March 2012, the launch of mobile phone clients, the mobile end of the turnover of nearly 10% per week growth, from the performance of the January this year, mobile phone business has accounted for the overall income of the litters group 20%.