Electric merchants want to say it's not easy to love you

Grass Cowboy trained 5 years of electric merchants just walked another, Raimingxiong said, this person to Shenzhen, the first month to earn 160,000.

Raimingxiong is the general manager of the Grass cowboy, he set up within the company Grass school, so that employees learn the grass cowboy in the "net" process of the actual experience of the electric trader, reserve electrical talents. This practice, in Dongguan electric business has a small reputation, Dongguan well-known manufacturing enterprises Huamei food, giant electronics and so on are attracted to exchange learning.

Dongguan is a talent base is very weak, in addition to the city atmosphere, electric business atmosphere, welfare benefits of inferior, the electric businessman came and went, frequent aroud.

Raimingxiong's office, from time to time there are several business owners to tea and chat, they gather together, praised the electricity quotient developed city talent policy, sigh the lack of electrical business talent in Dongguan; they also analyze the reality of Dongguan, such as using the house prices in Dongguan to keep people, with household, they have been heated discussion.

School just came out and didn't know the actual combat

Last July, China Electronic Commerce Research Center released the "2012 China e-commerce Talent Status Report", the report shows that the current national E-commerce enterprises directly engaged in the number of nearly 2.14 million people. In the next 5 years, the national 3000多万家 Small and medium-sized Enterprises will try to develop E-commerce, E-commerce, the demand for talent more tightening.

"The electricity trader develops too quickly, the corresponding talented person but cannot keep up with." "Dongguan E-commerce Association president Xiu Xinyi said, lack of talent is a national problem, but Dongguan sits in a large number of manufacturing enterprises, enterprises expand domestic" net ", the talent gap is particularly serious. At present, local research and development, promotion, customer service, logistics, operations and other e-commerce talent is scarce, restricting the development of the industry.

In the debit talent recruitment site, specifically divided into E-commerce Department of Independent Recruitment of e-commerce-related personnel, such as on-site recruitment website Editor, website promotion, SEO optimization Commissioner, website design, Java software engineers, E-commerce commissioner and other related positions. Although the candidates, but meet the requirements of the candidates are not many.

Li Gui, general manager of Giant Electronics, has deep feelings about this. Large electronics in the "net" before the annual output value of 100 million-200 million yuan, is the global electric core, power management and packaging manufacturing, an important supplier of long-term for Desay, Seiko, Sanyo, Fujitsu, Motorola Technology, Skyworth Digital and other enterprises to provide products.

Since the end of 2011 to prepare the Corps team, large in Dongguan could not find the right person, Li Gui can only in the major cities around the country, to visit the developed cities of electricity, meet the competent level of electrical talent, and then by the company chairman personally come to Dongguan, and then continue to recommend the trustees. "Dongguan Talent this piece of foundation is really too weak." Li Gui sighed.

With the "Huo Online" activities held, the Pearl River delta Traditional manufacturing "NET" in the outbreak period. Li Gui said that the electrical business talent is not an ordinary marketing talent, but intelligent, actual marketing talent.

"College students majoring in electrical business, only to learn a primer knowledge, colleges and universities is impossible to cultivate electrical talent, because the electrical business experience is exercised in the practice stage." "he said.

Enterprises to train the government to pay

Through the entry and exit of talent, at present, large electronics has brought together more than 50 electrical business personnel, one year of investment in about 3 million. "Dongguan City atmosphere, electric business atmosphere is not strong, in order to retain talent, only from within the enterprise to do more." Li Gui said the giant electronics is considering implementing equity and profit incentive policies.

Maternal and infant Supplies company Kiss Me is also the industry to do a more successful electrical business, kiss My electric Commerce Department initially only 3 people, these three people just rely on the strong interest in E-commerce to support the present. Kiss me. Zhang Pengfei, the manager of the electric Business department, said that they had visited some successful nets and learned experience at the beginning of their operations. Later, through acquaintances recommended, gathered a 38 people's Corps team. To prevent the loss of talent, Kiss me last year, I implemented the "project independent accounting" talent incentive mechanism, a part of the project profits, for the team's staff dividends.

Raimingxiong said that some "thick" enterprises can rely on high welfare to block the loss of talent, but for most of the small and medium-sized enterprises in Dongguan, the end is to rely on the entire community of electrical talent precipitation.

At present, like Raimingxiong, Li Gui, the same business leaders, all to Shenzhen, and frequently to fly to Hangzhou, Shanghai exchange.

Li Gui said that the electronic business information rapidly changing, do the electrical business especially need face-to-face collision, quick error correction. "There is a special need for the people in the electricity business to build up a good talent structure and to strengthen the training and support of the electrical business talents." ”

Raimingxiong that the lack of demonstration enterprises in the cultivation of electric talents in Dongguan, the government should start early, do a good job in the precipitation of talent, can learn Hangzhou "government pay, enterprise training" way, that is, the government selected model enterprises, by the school issued teaching qualifications, let model enterprises to teach, the government is responsible for all Li Gui also expressed the same view.

In addition, the Nanfang Daily reporter interviewed a number of manufacturing enterprises in charge of the said, Dongguan should play the advantage of housing prices, at present, the East Mail network deliberately to provide a room for the power of a hall of free housing. Also has the person who advises, gives the electric quotient talented person to provide the real estate loan interest preferential treatment, if the strength can be bigger to be better, also must in the talented person settles, the child school aspect gives the special policy, namely uses the cause to keep the person. At the same time, we should pay attention to the cultivation of local talent, home complex is certainly conducive to the stability of talent.

Government-led reserve talent

Reporter's Micro-commentary

"2012 China e-Commerce talent Status Report" pointed out that the contradiction between the rapid development of electric business and the shortage of talent supply, the contradiction between the meager profit of the electric business enterprise and the high cost of human resources, the contradiction between the rapidly updated knowledge structure of the electric business and the traditional education mode, are the three contradictions in the field of China's e-commerce talents.

Manufacturing enterprises to expand domestic sales, the transformation of Dongguan manufacturing industry to upgrade the driving role is self-evident. Now Dongguan's manufacturing enterprises are in the power of the opening of the territory of the expansion phase, the power of talent scarce, high human costs will slow down the development of enterprises. Based on the current reality, by the Government to take the lead, accumulate talent training experience, reserve talent, reduce the enterprise "net" labor costs, especially necessary.

Planning/Co-ordination: Wang: Nanfang daily reporter Wang