Electric quotient changing array thunder and lightning

With the collective agitation of the electric business giants, the 2013 electric business battle has obviously begun.

Reporter Yang Yunlong

Jingdong Mall announced the second ten-year strategy, Alibaba split 7 major cause group, suning high-profile release "cloud business model", Tencent's electric Shang network announced to adjust the organization structure ... After the year of the snake, the electronic commerce field began to diffuse a thick smoke smell.

Xun Network adjustment Organization structure

Tencent's E-commerce platform Xun Network is about to organize restructuring, the establishment of electrical business Headquarters, logistics Headquarters, enterprise Development Headquarters and new District Management Committee. The message was issued by an internal email sent to employees by the CEO of Bu Guangzi.

Bu Guangzi in the Mail said: "From 2012 onwards, industry competition has entered the final stage, 2-3 years the industry pattern will be the basic shape, Xun will usher in the last wave of development opportunities, but also will face greater challenges." 2013, we will impact and challenge 15 billion yuan ~200 billion sales target, in addition to continue to maintain the logistics experience and the core competitiveness of low-priced Word-of-mouth, we will also focus on "category expansion", "service Promotion" and "boutique optimization" to carry out the relevant strategic deepening. In this context, we decided to Xun organizational structure, so that the Organization more focused on goods and logistics service capacity building, to create a better online shopping experience. ”

According to Bu Guangzi, Xun's new organizational structure is more clearly divided, and business-related departments are integrated into the organizational framework of this part, and the efficiency of business coordination and decision-making will be greatly enhanced. Among them, the electrical business Department under the 4 category division: 3C Digital, mobile communications, home appliances and daily necessities, logistics headquarters in addition to bear the major areas of warehousing and distribution work, the future will also be for Tencent's open platform to provide logistics services.

Seizing the position of the industry to become the competition theme of electric dealers

"Today is cruel, tomorrow is more cruel, the day after the good, but most people die tomorrow night, only those real heroes to see the day after tomorrow, the sun." This is Ma Yun's famous saying, is also its to the electric business industry future development prediction. With the collective agitation of the electric business giants, the 2013 electric business battle has obviously begun.

After renamed as "Suningyun Business", Suning announced the organization structure adjustment, the new chain platform operating headquarters, E-commerce operating headquarters, commodity management headquarters, the formation of 3 major business groups, 28 business departments, 60 large areas of the structure. After this structural adjustment, suning easy to buy and Jingdong mall model is very similar, in order to compete for industry rankings, the competition between the two will be more intense.

Before that, Jingdong Mall announced a round of about 700 million dollars in financing, announced the second ten-year strategy, want to go through the route of the b2c++ electric business platform, to create a comprehensive platform; Alibaba Group, according to the key link in the ecosystem, split again into the Cat Division, Logistics Division, Aviation Brigade Division, Consumer portal division, Poly-cost division, and other 25 business departments, the ecosystem of other groups such as suppliers, manufacturers, will be in accordance with their most appropriate positioning, on the Ali platform to achieve species diversity, and real-time adaptation to market conditions.

After the 2012 electric business integration, 2013 for the Electric Business enterprise, the pursuit of profit and seize the status of the competition will become the theme. As one electric business executive said: "The electricity business has been from financing war, traffic warfare, marketing warfare, price war conversion as the overall ability of the platform competition, 2013 will be Ali, Jingdong, Suning, Tencent, the platform of the battle, other electric dealers can only be forced to embark on the" small and beautiful "road, the electric business line is forming the formation process. ”