Electric quotient rebate mode dead? Related navigation sites have been transformed

Han Yanming on the one hand, users can get extra cash for shopping, on the other hand, can bring traffic to the merchant. This seemingly beautiful electric quotient rebate model is now declining.　　Recently broke with "rebate" as bait for the MLM company repeatedly crash, "Li Ghost" haunt Let "Li" also be implicated, therefore, this fuse accelerates the transformation of the website of the Electronic business. "China Business newspaper," the reporter also learned that, like Jingdong Mall (micro-bo) Such a large business, the company has stopped the rebate promotion model.　　and interviewed by the business and industry experts believe that the future of the electricity business rebate model is limited, not transformation is difficult to big. Rebate mode and no new ideas rebate site to the shopping consumption to give a certain percentage of return cash to attract members, and then its membership flow-oriented to cooperate with the electrical business site, so that the merchant pay the Commission, the equivalent of CPS (online advertising) advertising costs, rebate site will be part of the return to consumers,　　To achieve the needs of the three parties. To return to the main signs of the Electronic business navigation site, less investment, the threshold is low.　　In recent years, along with the electric business upsurge, there have been many similar sites, but now stay is a few sites, of which, rebate network and return network have been the favor of venture capital.　　Rebate Net last year won the Qiming Venture and Disney's investment million-dollar investment, and the return of the network by the Xiamen Inspiration Ark Technology Co., Ltd. operation, and recently completed by the well-known angel investors Xiaoping and Baofan (micro-BO) led the perilous peak huaxing investment. Before the investment, the two sites have survived, and a group of users have been assembled.　　At present, the rebate network claims that it has 10 million users, the introduction of more than 400 electric dealers, and the return of the network said that they have 4 million users, with more than 800 online mall to reach a cooperation. He said he was "in the middle of a gun." Shanghai China Yan Information Technology Co., Ltd. (operating "rebate network") CEO Ge Yongchang that through rebate promotion has cost advantage, but if originally only for a certain crowd promotion, the result becomes to all Netizen's promotion, the cost will be very high. and return network CEO Chen Fangyi also told reporters: "A considerable number of users have developed through the return of the network navigation on the various web site shopping habits, this is our value." "The electric business representative elegant 100CEO Chen Tenghua thinks, the rebate website promotion to the electric dealer still has the value, because the rebate mode may concentrate the price-oriented user, provides the electric business website to contact more consumer's opportunity." But Chen Tenghua also believes that many rebate network to provide users with the added value is not enough, in addition to shopping return point no other content, such as a good product catalog, user evaluation of the aggregation. Moreover, many rebate networks rely on the form of forums.　　Therefore, for the ordinary users of the Internet, the user experience is not good, it is difficult to attract mainstream users, resulting in the rebate network users purchasing power and user value is generally not high. "There are so many sites in the early stages of the rebate, mainly because there are too many small and medium power suppliers and they need to do it on a large scale." But, the same cost of 150 yuan to attract a user, through advertising and rebate site to the quality of users is not the same. When the electric business needs to be profitable, the rebate site is less attractive to them. "In the electricity Business Analyst Li Chengdong View, the electricity merchant itself is because shortens the circulation link, let the consumer only then obtains the survival, but now has the rebate website this link, many links will have one expense, this is extremely unreasonable." For example, an electric dealer promised to return 10%, then rebate site to return to consumers 5%. But the fact is, under the current electricity merchant price war, which appliance merchant can have such high gross profit margin?　　Wool out of sheep, do not raise prices, it is impossible to profit. Coupons will replace rebate mode with a flawed rebate model, but it has become an important channel for many e-commerce sites to get orders.　　Especially now the network advertising cost is high, rebate site can provide a good ROI (input-output ratio). Voucher MOM co-founder Liu Shouzhao that the rebate model encountered a relatively large problem is, for such large businesses like Jingdong, the rebate model will slowly reduce the attractiveness. Because can not bring a considerable number of new users, the monthly to the old users a lot of concessions, marketing costs higher.　　There are like the Lok bee nets, a good buy and so are unwilling to accept the rebate mode or to the rebate is getting lower. In addition, for users, the rebate site to get the experience of the return is not too good.　　For example, there will always be a waiting process, more in January or so, and the rebate of the number of different home, the same site, some of the goods returned, and some do not return, and the points of different items are not the same. "Businesses do not take into account the Maori situation will use rebate mode to Chong scale, but through the rebate site to bring users to price-sensitive, loyalty is not high, therefore, the simple rebate model in the long run, the value is not big."　　"Lanmiu Underwear marketing director Chang think. Donshau, managing director of Qiming Venture, told reporters: "The rebate model will not exist, we have to consider before the investment." In foreign FatWallet, Ebates have survived for 10 years, and should also exist for a long time. Rebate Network not only provides rebate, its value is not only rebate, but also allows users to share his experience in shopping, such as the drying list is a very common way, while allowing users to feel the convenience of shopping more convenient and safer, so this trend we agree. "It is understood that the start of a rebate of the Electronic Business Navigation website has begun to transform." Although Ge Yongchang insists will not give the website renaming, but their business will have some adjustment, for example increases the coupon, the search compares the product, cooperates with the Electric Business Association to do the consumer safeguard project even is cooperates with the public welfare organization, returns becomes the micro public welfare donation to the public welfare organization and so on. "We are digging into the value of consumers, and rebate is just one of the most practical values for consumers."　　"said Gregory. Return Network CEO Chen Fangyi said that the return network has been to the electric business navigation site positioning go. As for rebate, it has always been called "Return of Cash" and will later dilute theFunctions, more will help users to solve the "Where to buy" problem, will establish a multi-dimensional evaluation system for business.　　Liu Shouzhao that coupons and group buying mode is better than the return mode is a user consumption can be real concessions, coupons have the potential to replace the rebate model.　　However, Li Chengdong for the transformation of the rebate site is still weak prospects. He believes that users choose a site mainly to see three indicators: the product is not much, good service and price will not be cheap. Rebate website can help users solve what problem? Ensure safe trading, is the channel and brand business, coupons hair How much is determined by the merchant, and how big the market, user demand is also a problem.