Electric Shang Festival More and more frequent "double 12" Ningbo people can't buy a move

Zhejiang online December 13, "Double 11" network to buy carnival lingering has not dispersed, "double 12" and hot play. However, in the face of the increasingly frequent "festival" promotion, Ningbo consumers do not seem to buy, become more calm.

This year "double 12" does not sell cheap

And one months ago, the "double 11" is different, this year, Taobao in the "double 12" period is no longer selling cheap, and introduced a new model. According to Taobao's plan, the "double 12" activity products first try not to the main venue divided into the form of the venue, but according to life scenes and themes to show. such as "Cargo in Folk", "6 ABS Club", "Bottle and Pot Club" and other hundreds of labels can be literally.

Consumers need to participate in the "double 12" goods into the shopping cart or favorites, and to the seller issued a "Demand for incentives" request, the participation of sellers may, as appropriate, set a preferential price.

However, for the "double 12" full of low-cost expectations of consumers, Taobao this "new model" they do not buy. "Price for me is certainly the most critical factor, then the distribution, customer service and so on." A cheap one, two to be convenient. "White-collar Xu is a drilling-class buyer, in her view, low price is one of the core competitiveness of the electricity business."

This new model also makes a lot of consumers have a sense of flawless, "double 11" when, are clearly listed which stores have a bargain, all kinds of seconds to kill also gripped, everyone's goal is very clear, but this time the sweep is very much like wandering. "Stay up until early morning," said the citizen sometime.

This time, the people of Ningbo could not buy a move.

"Double 11" period, not only the cat set a single day sales 19.1 billion of the sales miracle, Ningbo people also in a day of crazy sweep goods 393 million yuan. Ranked 8th in the National City rankings. But the interval is only January, "double 12" on the comeback, just swept the goods Ningbo people slightly tired, have said "buy not move".

"The buy, should not buy, all in the" Double 11 "has been sold out. "People building," said the nature of the same, and a short interval of network promotions, it is impossible to create a strong desire for shopping. There are also people who say that at the moment, physical shopping malls are also followed by discounted activities, rather than in a day crazy http://www.aliyun.com/zixun/aggregation/7676.html "> online shopping, rather than in the physical mall to stroll slowly."

In addition to the frequent promotion of consumers exposed to fatigue, logistics, distribution, sourcing and other issues, is still the most worried consumers.

"Double 11" of the main day cat business is still quite well-known, and even a number of domestic brand flagship store participation. Even so, logistics, distribution, sourcing and so on also appeared a lot of problems. This time "Double 12" is mostly small sellers gathering, their service ability, worrying. "A buyer with a net-buying experience said.

Some insiders believe that for consumers, the electric business war seems to have been from two or three times a year, into a "once a month." This also causes the consumer to begin "calm". From this year's 51 major promotion, to June 18, August 15 price war, and then to 11 promotion, "Double 11" peak duel, as well as yesterday, "double 12", more and more frequent "festival" behind, some brought real benefits, some just gimmick.