Electric war fire to financial services

Jingdong Mall and Alibaba between the confrontation has been far more than the price war so simple, the struggle between the two sides has risen to the financial supply chain level. However, from the launch of the supply chain financial services model, Jingdong Mall and Alibaba's financial services because of their respective electric quotient of the ecological circle, there are also differences.

Jing Dong enters financial field

Last week, Jingdong Mall held a supply chain financial services promotion meeting, and with the Bank of China (601988, shares) Beijing Branch reached a comprehensive strategic partnership. Jingdong Mall will be E-commerce data platform for credit evaluation, with its own funds or with the bank cooperation, for all sellers to issue loans, charging interest.

Relevant officials said that the current Jingdong mall suppliers over 10,000, the launch of the supply chain financial services will be for all Jingdong mall suppliers. This platform combines with Jingdong mall supplier evaluation System, settlement system, Bill processing system, online banking and bank-enterprise interconnection electronic channels, to provide for procurement, warehousing, settlement before, expand financing four aspects of financing products.

Industry insiders said that usually small and medium-sized enterprises in the bank independent loans more difficult, because normal loans need asset collateral, unsecured loans need to pay high interest. Jingdong Mall's supply chain is the essence of the company's annual number of tens of billions of dollars in the calculation of the huge cash flow as collateral, from the bank to obtain the package of credit lines. In addition to boosting the credit services, Jingdong Mall can also use the service to strengthen its dependence on the business.

This year "Double 11" before, Jingdong Mall and the cat has several outbound competition for suppliers, the demand for business "lines" of the news, the introduction of financial and credit services to suppliers, as well as the opening of the Beijing-East Express, which will enhance the merchant's dependence on Jingdong Mall, increasing its fidelity.

In order to achieve the triple win

Reporter interviewed a number of Jingdong mall settled merchants learned that many businessmen do not lack the strength of the supply of funds, but the Jingdong Mall launched the financial platform has shortened the money to the account period, which has become the main reason for the business bullish.

There is a business for journalists to calculate a sum, to the monthly supply amount of 1 million yuan, profit 10%, the account period of 30 days, monthly delivery 4 times for example. 30 days plus the procedures of the work, about 45 days to get the payment, plus two weeks of safety inventory preparation, theoretically the largest capital occupation of 2 million yuan, annual profit of 1.2 million yuan, the return on capital is 60%.

If the use of Jingdong Mall provided by the "Supply chain finance" business, the first week of 250,000 yuan delivery can be ordered to continue to order delivery, and then prepare a week of safe stock, 500,000 yuan to complete the sales of Jingdong, annual profit deduction after the discount of 1.13 million yuan, the return on capital 226%. Capital operation efficiency increased 4 times times, and only pay the highest 0.58% of the interest, "equivalent to the cost of less fees in exchange for the right to the early payment of funds."

Industry experts said that the introduction of the Beijing-East financial services through the bank's intervention to improve the supplier turnover of funds project. Jing Dong got the sales, the merchant raised the turnover rate, the bank got the loan interest, the tripartite wins altogether.

Beijing East Ali Strengths

Although the profit from the merchant, the same is "money" strategy, but due to platform models and business differences, Jingdong Mall and Alibaba's financial credit services are not small differences.

Two years ago, Ali Small loan company was established in Hangzhou, to create a "platform + microfinance" financing model, through Alipay as a channel for the operation of funds by the Cooperative Bank to provide loan services. But because the main relying on Taobao platform of Small and medium-sized sellers, small size, and Taobao does not have a unified logistics services docking, therefore, small and medium sellers due to credit guarantee certificate issued difficulties, it is difficult to obtain financing. In addition, Ali small loan is generally in the sum of 50,000-1 million yuan, due to the small size of sellers, higher risk, the annual rate of 18% or so, higher than the benchmark rate of more than 30%.

Jingdong relies on a unified logistics services and larger merchants, credit vouchers easier to reflect, through logistics documents to obtain financing, but in the payment link, although Jingdong has acquired the net silver online, but compared with Alipay, is still at a disadvantage. Commercial newspaper reporter Wang Yuyi