Electrical Appliance Industry Electric Quotient Pattern undecided: development pattern is different

Wang Jian 2011, the Beijing-east, Suning and Gome network income is estimated to be up to 28 billion yuan, 12 billion yuan and 5 billion yuan, home appliances, electrical and commercial three strong pattern of the first.　　They have different patterns of development. Jingdong Mall at present to take the self-use of the Taiwan-type business of the two mode of business operation, the platform has been opened to 4,000 suppliers, the current platform-type company sales of businesses 200 million yuan per month. The Beijing-East this year is expected to sell up to 28 billion ~300 billion, that is, platform-type business accounted for only about 6% of the proportion of the year.　　Therefore, Jingdong Mall at present in general is still mainly to the self-employed. Gome "Two legs" walking, "Bowser net" and "Gome online mall" dual brand operation, the two appliances are dependent on the company's stores throughout the purchase, logistics system.　　Among them, Gome Online mall and the integration of Gome entity stores more closely, while the operation of the Bowser network is relatively independent, in other words, Bowser price can play a bit more ruthless, while the Bowser product line extends a little longer, involving outdoor, home textiles and other products. Compared with Suning, Bowser is a professional self-employed website. Suning easy to buy diversification strategy is clear, 2020 to do 300 billion yuan, which sales of household appliances 100 billion yuan.　　In addition to home appliances, but also do department stores, books. Bowser, easy to buy now can separately share Gome, suning procurement, logistics resources. But Gome, suning after all "hand in hand", the entity stores are under attack.　　Although there is no online large-scale procurement resources to share, but no physical store burden. At present, low price is the surface of the competitive weapon.　　However, logistics may be the key to success in the future. There is a "brand home grid" of the electric dealer, only to do the platform, by the manufacturers themselves priced, responsible for logistics distribution. A few years down, or do tens of millions of yuan small business, although profitable, but the investor has no longer as the focus.　　The boss sigh, do not have the opportunity to do the platform, the future will be the brand business E-commerce era, he is optimistic about the future of Taobao brand stores, because the least intermediate. and Jingdong corresponding is, Taobao open platform, the main home appliances manufacturers are built on top of the online official flagship store.　　Taobao is clearly representative of platform-type Business-to-consumer. Many manufacturers have said that online stores are distributors, they unified authorization, limit.　　A high level of a household appliance manufacturer pointed out that, in the long run, online channels also have their own logistics system, the initial development of E-commerce can rely on the manufacturer's logistics force, but manufacturers do not have such a strong logistics system can cover every place, each family. There has been a long line of logistics warfare.　　Beijing East has tens of billions of logistics investment plans, Gome, Suning's network to share physical stores Logistics foundation, there is natural convenience, at the same time they also built a small logistics center. Although ranked in the top three, but Su Ning easy to buy deputy general manager Li bin said that the network consumption behavior has not formed, now said the electrical appliance industry electric business pattern early to make a statement premature. Share to: