January 4, 2013 to 6th, the Beijing Net Business Conference was held successfully in Beijing. E-commerce industry and macro-economic development, e-commerce Business development strategy and the current situation of competition, Taobao business operations and business development planning, have become the core issue of this event.
It is worth mentioning that, based on the hot topics of this conference, the famous economist Lang-Ping, famous marketing expert Lu Changquan, Alibaba Group vice President Liang Chunxiao, and "Amoy brand" puppy Electric chairman Tan Chong, the chairman of the oil pan, Chong, the CEO of the Jiuxian Network Chairman Shang, Antarctic chairman Zhang Yuxiang, Meidon Chairman Xu Ximing and so on to visit the General Assembly, and make a wonderful speech, sharing. At the same time, over thousands of nets from across the country, more than 100 media reporters gathered in the conference.
Note: The famous economist Lang-Ping, Alibaba Group vice President Liang Chunxiao, famous marketing expert Lu Changquan and other about 2013 the development of the road.
After the beginning of the conference, Liang Chunxiao, vice president of Alibaba Group, gave a speech on the topic of "Small is the change of business Society of the United States", and he believes that the current e-commerce market is far beyond the scale of the market that people usually see in daily life, he called it "giant market".
"In this huge market, customized, personalized, niche product market to thrive, so many electric dealers stand out." And the rise of large-scale personalized customization, so that business-to-business, Business-to-consumer gradually to C2B transformation. "At the same time, Liang Chunxiao said," each business can maintain a comprehensive, continuous and data connection with consumers through the Internet. In the past, no business has ever been able to maintain such close contact with consumers, this means that the understanding of consumers ' consumer demand from the original indirect speculation, research, cognition, judgment evolved into direct information acquisition; On the other hand, it means that in the course of the transaction, the control of the transaction is shifting from the merchant to the consumer, That is, consumers really become the master of business businesses. ”
Liang Chunxiao predicts that the future directly facing consumers may no longer be those who have hundreds of thousands of employees at all times, but tens of millions of small enterprises can face consumers, "so, in the face of personalized consumption," small "front-end is necessary," small and beautiful "business is necessary. ”
Small is the United States, this view is widely recognized in the venue, and the famous economist Lang-ping that, not only small is the United States, from the current economic environment, electric business enterprises have encountered unprecedented opportunities, "there will be more and more traditional enterprises into the field of E-commerce, retail area of M-type consumption highlighted." At the same time, Lang-Ping believes that electric business industry occupies a large number of low-end market is not low price, low quality, "this is not derogatory, and consumers at the same time the pursuit of low-cost products, personalized, high-end experience brought about by the huge market, this market will rapidly expand, this will become a huge business opportunities for electric enterprises." With personalized, customized characteristics of the electrical business enterprises will be faster development. ”
Taobao Beijing Chamber of Commerce Secretary-General, Liaojiangtao chairman of the network, said, "the huge market in the personalized demand has been doomed to the power of the barbaric growth phase of the complete, more orderly, systematic, flow, standardization of the era of light power is coming." In this process, with the electrical business matching service providers market began to flourish, the electric quotient group development speed also began to appear huge differentiation. "In this respect, Liang Chunxiao said:" The network and service providers constitute the commercial productivity. It is worth to draw lessons from, do good network business in a large number of cooperation with service providers, will be outside the core competencies of a large number of outsourcing, through outsourcing services to improve implementation and service capabilities, and mutual promotion from the "total Factor Enterprise" to "single Factor enterprise" development.
In the conference, the famous economist Lang-Ping and many well-known "Amoy brand" in charge of direct dialogue, on the scale of the economy and customization of the synergy between the quality and brand and product pricing strategy, the rapid growth of Internet brands and electric business enterprises, such as large-scale operation of the topic of in-depth discussion.
Three days and two nights of Beijing network Business annual meeting on the development trend of the electric business industry, the development path of electric business enterprise, electric business Operation strategy skill and so on many topics carried on many rounds discussion, from the recollection process and the content may see, the Electronic commerce domain, the electric quotient group has gradually gotten rid of "the grassroots" the development environment, starts own large-scale, the enterprise, the system, Standardized development of the road. In this process, electric business enterprise is not smooth sailing, electric businessman is not body light step health, just as Taobao Beijing Chamber of Commerce Secretary General, net business Power chairman Liaojiangtao said, "The electric merchant differs from other field's practitioner, they are more willing to share, is willing to hold the regiment to keep warm, more willing for the industry selfless devotion In the process of mutual support, they crossed one another seemingly insurmountable peak. "To be sure, the development of China's electric business community and E-commerce industry is far from reaching the bottleneck, as Lang-Ping said, the close relationship with consumers and more" grounding gas "business environment, E-commerce Industry will continue to create miracles.