Electricity Business supply channel confusion, low price whirlpool, credit crisis to provoke luxury brand panic

Electricity Business supply channel confusion, low price whirlpool, credit crisis to provoke luxury brand panic

Appraisal without door, warranty is not easy, litigation difficulties, consumer rights encounter "triple door"

According to the Xinhua News Agency, Southern Metropolis Daily

After the shuttle watch to the electric network to buy "fire", with luxury crystal jewelry known as Swarovski, recently announced: The company so far, not in the Chinese region to authorize any website to sell Swarovski products. The spear pointed to Jingdong mall.

Since then, the LV, GUCCI, Coach, Prada and other luxury brands have come forward, declaring "unauthorized Chinese website for commodity sales."

In this way, has always passed the self-confidence and brilliant Jingdong mall, stood the forefront of public opinion. Before this, there has been a network of calls, NetEase still goods, product poly Network of these luxury electric dealers are behind bars, to collapse.

The original price of tens of thousands of commodities, in large e-commerce sites only sell 20 percent, but also logo is "genuine licensed", online really can drop pie? Reporter investigation found that these goods not only have no brand authority, many of which may be called "a goods", or is a naked fake.

Online shopping for luxury "flowers are becoming attractive eyes"

Wang, who is in the financial industry, is going to buy himself and his husband a wedding anniversary gift. "Listen to friends said the luxury e-commerce site cheap, the result to go to show the net a look, found their own fancy Burberry classic couples on the table, shop price near million, the website price is only about 2000 yuan." ”

Spreads up to 4 times times, this can not help but let Wang very heart, she then call show net Customer service, customer service staff said that this product is authentic and there is a warranty card. Consumers can take delivery of goods to pay the way to purchase, after the product arrived, consumers unpacking acceptance, if there is still doubt, can not sign no payment. In the course of use, if consumers find that there is a problem, the site can provide professional identification. Authority to identify the product as a fake, you can apply for a refund.

Wang will buy the Burberry on the strap to the store in Shanghai Nanjingxilu, the store waiter told her that the stores are sold authentic, but will not be purchased externally to provide product certification services.

In fact, in addition to the franchise "jump price" luxury goods "professional" website, many large electric network also involved in the sale of luxury goods, these "aircraft carrier class" on the site of the sale of luxury goods prices are equally attractive.

On the Beijing-East website, the reporter saw a Swarovski love-type chain pendant price of 880 yuan, and in Beijing Xidan stores, the price of the chain is 1300 yuan, the online price for the store priced 70 percent less.

"Unauthorized" Let the Electric Dealer "very hurt"

Is it really reassuring to buy a luxury item that looks so tempting on a third-party website? What are the sources of these "luxuries"?

In fact, even large e-commerce sites such as Jingdong have been repeatedly branded as "not authorized" and "reserve the right to exercise legal means". And the world's most widely-watched global network group buying industry, the originator of the United States Groupon joint venture website in China, suspected of selling fake day shuttle events, but also finally to the high peer network to recognize the cooperation of businessmen to provide false agent information, and said to provide compensation to consumers end.

Swarovski, Gucci and other brands have said that there is no cooperation with the Beijing-east and other sites. Similarly, the company's business Management (Shanghai) Co., Ltd. issued a statement, said that it is the Tissot (shuttle) Watch in mainland China, the only authorized importer and distributor, responsible for the shuttle table in China's related business, and not in the time when E-commerce site sales of branded products.

Shuttle related officials at the same time to reporters that the consumer from the High Peer Network Group purchased shuttle watches by the company identified are fakes. High-peer network also confirmed that the discovery of cooperation merchants Tianjin Gold Three Trading Co., Ltd. to provide it with a false agent qualification information, the site in addition to the first to participate in this day shuttle group buy customers to provide a full refund, but also to provide 200 yuan in cash compensation.

Industry insiders pointed out that the source of luxury goods, such as high-peer sites generally open for sale, more or "parallel import" or "overseas purchasing" channel products.

Who will unlock the internet shopping luxury rights "triple door"

Brand "stays", the identification of no door, stores "only recognize the small ticket does not recognize the goods", the warranty is not easy, "pay more, less harvest", the difficulty of the network to buy luxury goods rights encounter "triple door." Experts suggest that the solution to the difficult rights, consumers, the infringement of the brand, the regulatory authorities work together to play a "combination of boxing."

"One heavy door" identification difficult

Brand Side "stays"

Industry insiders, as the market as the day shuttle to the infringement sales initiative "attack" brand is still "rare", very few luxury brands are willing to provide consumers with true and false identification, and are willing to be branded as the identity of the site to negotiate and willing to issue proof for consumers to provide help is very few.

Whether it is leather goods, accessories or cosmetics, perfume, consumer contact with the main mode of the brand stores or counters, in fact, does not provide true and false identification services. And the brand's exclusive identification center is often "hidden in the purdah unknown", even in China's official online also has no public contact.

"Double Door" warranty is difficult

Store "only to recognize the small ticket does not recognize the goods"

In fact, because luxury brands adhere to the "only to recognize the small ticket does not recognize the goods" policy, there is no store issued a small ticket, even in the store to buy authentic is also exempt from talking about maintenance and maintenance.

The "triple gate" lawsuit is difficult

"Pay more, reap less"

He Min, a professor of intellectual property at East China University of Politics and law, points out that, according to the "Who advocates, who can testify", the online shopping rights often need to be notarized to buy fakes, "the process is often expensive and long".

At the same time, consumers in the entire legal process, "pay more, less harvest." Expert analysis points out that the prosecution of the victims of the process of cumbersome, long time, the return is often not very small, so many victims have to give up their rights.