Electricity dealer price war from this smoke again, and quickly to spread under the line

August 8, Suning easy to buy announced 3 anniversary of the start of a new round of big promotions, the price of electricity dealers in this war, and quickly spread to the line. The same day, the reporter's QQ mailbox, mobile phones have received the Jingdong Mall, Dangdang and other electric business promotional information "ultra-low price record-breaking", "Super 0 Yuan Purchase", "1 billion red envelopes every day" ... Liu, founder of Jingdong Mall, said the third to fourth quarter of this year will set off the largest and most brutal price war in China's electric-business history.

The price war began in May this year, and veteran industry observer Liang that whoever has the best cost control can laugh to the last. From the cost analysis, E-commerce does not reflect the absolute advantage of the real store. Although the entity stores have rents, utilities, artificial and other additional inputs, but the store a large number of goods is to mention, and the electric business even a tube of toothpaste, a book must be distributed, so the logistics rate is far higher than the physical stores.

In recent years, the rapid development of e-commerce in China, to a certain extent deviated from the development trajectory, many people even think that online sales of fake goods, Shanzhai products are taken for granted. "Many E-commerce companies are using the money of investors to subsidize consumers, with low prices to stimulate consumption, and then use sales to attract investors, which is similar to" MLM ", rather than marketing. Su Ning Vice Chairman Weimin regrets way. He said that although the current online shopping consumers are most sensitive to price, but consumer experience and service security is becoming more consumers to choose the reason for the electric business platform, "according to the user feedback, in addition to the low price strategy, online shopping users on the merchant's delivery time, return goods convenience degree and so on very high." ”

It is understood that suning Tesco will be the first in the Beijing market to test the water line under the Synergy mode. There are concerns in the industry about this kind of risky attempt. China Electronic Chamber of Commerce Deputy Secretary-General Lu Xianbo that suning line on the same price, at present, is not feasible, because the price is determined by the supply and demand relationship, not by the Suning a decision, and suning rivals a lot of market share of the competition is very fierce, line on the same price is not controllable, "online and offline use of common procurement system, The same line of goods online prices lower than the price below the 5-8%, in a serious impact on the offline sales, it is bound to bring a blow to the brand. However, experts pointed out that in the long run, the same price will be the trend. Because, whether from the consumer's point of view, or the manufacturer's angle, all hope that the product can have the same price in different channels.