Electricity merchants to pay for mobile internet mobile phone clients

Now, the mobile internet and E-commerce are the hottest words on the internet, these two words add up to what effect? A: Huge potential market.

China's E-commerce Research Center data show that 2010 China Mobile E-commerce Real transaction size reached 2.6 billion yuan, an increase of 370%. It is expected that 2012 China Mobile E-commerce users will be close to 250 million.

Behind the data growth, is the sense of smell sensitive major power companies have stepped up the beach layout. Following the high-profile entry of the mobile Fank in the late February 2011, Amazon, Jingdong Mall, when, Amoy has launched Android, iphone and other mobile clients.

New areas of layout: pies and traps coexist

It is understood that more than a few domestic electric enterprises launched a mobile internet strategy, Taobao, excellent Amazon, when, Jingdong Mall and other enterprises for mobile E-commerce competing for the launch of Symbian, Android, iphone and other smartphone system clients, to facilitate users further on the mobile phone "shopping." "Anyone who has access to a mobile phone can shop at any time, anywhere, and that's another big potential market to be reckoned with. "Where the customer related person said.

In the next 3 years, mobile-phone shopping will be the first in mobile Internet development, with growth reaching 121%, analysts said. Mobile will become the next market outbreak point has become the industry consensus. Lok Amoy Network Vice President Chen said, the electric business to enter the field of mobile E-commerce is in line with the industry trends, but also by the user demand for multiple needs, "Le Amoy users are mostly concentrated in the 20~35岁, these people are willing to try fresh consumption patterns." With the increasing use of mobile Internet, the traditional Internet industry to expand the mobile interconnection market is inevitable. And that's why Amoy is the first to develop mobile clients in the footwear industry.

Although into the mobile internet has become the industry consensus, but now can walk through the show, the next single, pay the entire whole but only Taobao, Amoy, Fank, and so on a few, the rest of the distribution of the client most of the clients can not be used for real shopping, and used as a brand display client majority

In reality, the user's mobile phone shopping experience is not too wishful. Reporters randomly login to several large E-commerce enterprise mobile phone clients found that if the time in the fragmented mobile phone shopping, will be limited by the speed and traffic factors, so the range of consumer parity will be affected. What's worse is that most clients, including excellence and jingdong, do not actually support payment, which means they can't buy it, which is a huge hurdle.

There are netizens in the online collation of a "good" mobile phone shopping list, most of them in the final payment link was playing a fork, only Taobao, where customers, Lok Amoy Several clients have been recommended high points. In this regard, some electric business enterprises also outspoken, that short-term mobile phone shopping is not realistic, premature investment more harm than good.

Mobile internet users are still very sensitive to traffic, if the mobile Internet, the electrical products in the user experience is not designed, the larger the flow, will likely lose more users. At the same time, mobile internet users are widely distributed, involving the three or four-line cities and even the vast countryside, so there are great challenges in logistics. It can be said that the mobile internet e-commerce, there are pies also have traps.

The false is to rob opportunity

U.S. mobile E-commerce sales are expected to reach $6 billion trillion this year, according to a report released June 18 by Forrester, the US market consultancy, of US $3 billion in 2010. Innovation Factory CEO Kai-Fu Lee admits that the gap with the United States will become China's electricity business mobile internet growth space.

As Lee said, many electric dealers have stepped up the pace of mobile business, thus opening up the gap in the industry rivals. Taobao vice president Chuchang in the media interview has said that Taobao Mobile e-commerce 2010-year income of 1.8 billion yuan, is expected this year only on mobile phone transactions will far surpass most of the electric companies.

Taobao's development in the mobile business has undoubtedly laid the dominant position of its integrated Electric Company. In the vertical field, the footwear of the consumer is represented by Amoy. Since last October, Amoy has launched mobile clients including iphones, Android and Symbian, as well as WAP sites.

Data show that, from the model innovation point of view, Amoy on the mobile internet side of the layout has also been very effective, of which July from the mobile phone clients, WAP site orders accounted for the proportion of total orders are close to 20%. With the rapid development of mobile electronic commerce, the vertical market which has been bogged down in the growth deadlock is expected to usher in a new breakthrough. In this respect, Chen told reporters, le Amoy current mobile client sales peak has reached 3000, daily average orders kept in 2000 single, its sales have accounted for the total sales of nearly 20%. For footwear companies, the sales of 3000 single day from the mobile end are equal to the turnover of a midsize enterprise.

While mobile e-commerce pies coexist with traps, however, UC gifted chief executive Yu that: "Whether you are active or passive, all the electrical business enterprises have to develop mobile business, it is only depending on your initiative to do, or in the next year, the latest passive to do this part of the business." ”