"Electricity levying" great controversy: which is more important to existence and justice?

Online tax is not a new topic. But in the past week, a debate about "taxing" has sparked widespread concern.

Su Ning Chairman Jindong in the national "two sessions" period, the electronic commerce transaction should pay taxes according to law, the Tax department should study the Electronic commerce taxation way. Suggestions, the reviewers are interpreted as the Taobao.

In the face of the "tax" issue, Taobao also has no previous easy humor. "Against the tax in today's period," three days, Taobao in its own official micro-Bo three long text to "fight back."

According to the data of the consultation, China's e-commerce market in 2012 amounted to 8.1 trillion yuan, traditional retailers have also launched a campaign to fight the Internet.

Su Ning, Taobao contradictions in public is the line under the competition pattern changes in the latest footnote. How will the discussion about "survival" and "equity" affect the tax regulation of Internet sales in China?

The counter-offensive of the traditional retailing industry?

Jindong said: "I call for fair competition, not government intervention

As a member of the CPPCC, Jindong in this year's national "two sessions" on the logistics, e-government, personal information protection, community endowment and other 6 recommendations, including strengthening the electricity business tax supervision of the proposal in the electricity business caused a stir.

Jindong that, at present, China's E-commerce annual trading volume of 90% is to Consumer-to-consumer (personal to the individual) in the form of E-commerce business (Enterprise to individual) transactions, a large number of transactions free from the existing legal supervision. "Look at the E-commerce industry, there are unregistered operations, non-tax sales, counterfeit products flooded, and other phenomena." ”

Jindong in the media after the interview also reluctantly "spit trough" their own criticism, "post comment more than 6,000 are scold me, not one is support." ”

However, Jindong that he calls for fair competition, not government intervention. "All policies and laws should be treated in a non-discriminatory manner, and all enterprises in the same industry and the same type should compete in an equal and fair environment." On the electric business platform can sell fakes, suning can sell? Electric business platform can not tax, suning can not pay? ”

In fact, in this year's national "two sessions", touch on the issue of electricity tax is not only jindong. Representatives of the National People's Congress, Hunan business Super Chain Enterprises, the chairman Wang fill in the same proposal to standardize the electronic business tax behavior, even said, there are surveys show that the online shopping invoicing only 30%,70% did not pay any taxes, fees, only Alibaba network platform operated by the 2012 tax leakage, fees over 35 billion yuan, The National platform-type electric dealers tax evasion more than 100 billion yuan.

He argues that the price advantage of online retailing, on the one hand, is a lot of capital-driven, subsidized prices, and, on the other hand, the lack of VAT and income tax on operators, not just because online sales themselves cost less.

"The justification for strengthening tax regulation is impeccable." "Liu Buzhong, chief advisor of industry expert, Kua Fu Management Consulting Co., Ltd. accepted Beijing

The survival concerns of small shops

The story of the fictitious tax: the net profit of one year may only have 5900 yuan

However, in the eyes of many of Taobao's small shops, "tax" is clearly not so well-deserved.

"If I had to pay my taxes, I would quit." "Taobao has two years of shop-age shopkeepers told reporters that they do not know what taxes should be paid, how much, because they are not sales of original products, in the network of homogeneous competition has made the profit has become very meager." "If the cost increases, we are sure to raise the price, it is difficult to compete with the offline entity shop." ”

A Amoy search, Taobao search product owner Ghost Foot Seven recently published an article in the network, fictitious a Taobao sellers tax story.

A small shop with a sales of 1 million yuan, after subtracting the purchase, manpower, hardware and marketing costs, can get a net profit of 100,000 yuan a year. And in the payment of value-added tax, corporate income tax, education and urban construction tax total of 94,100 yuan, the net profit is only 5900 yuan.

Taobao also continued to respond to tax-related topics on its official microblog, saying that it "does not object to taxing the electricity business, but is opposed to taxing it at this time of day." Taxing individual small shopkeepers who toil for business, taxing young people's jobs, taxing young people's hopes, and taxing the future of young people. ”

One industry personage said, from the national tax law, as long as it is in the country have business activities generate income enterprises and individuals should pay taxes, this is the responsibility as citizens and enterprises. In this perspective, there is no dispute over the collection of online shops. But tightening tax controls will undoubtedly, to some extent, discourage the viability of e-commerce. Taobao in several responses, will be the focus of the controversy to Consumer-to-consumer, and Taobao and China's network sales development model.

Unlike Amazon and Jingdong, Taobao has grown with a free and almost consumer-to-consumer model. With the development of Taobao, a large number of large sales sellers still consumer-to-consumer in the form of Taobao transactions, and contributed to the lucrative advertising revenue. Screening and taxing these sellers will break the ecological model and touch their interests. Moreover, if tax controls are tightened, it could also mean that China's e-commerce transactions will be more tightly monitored, the volume of brush sales reduced, and trillions of turnover may be squeezed.

Strengthening supervision is the general trend

The promotion of network invoices is to pave the ground for taxation?

It is not a new subject to study the taxation method of electronic commerce. In 2008, the State Administration for industry and Commerce requested that the commercial shop must obtain the business license before operating. July 1, 2010, "Network Commodity transactions and related service behavior management interim measures" implementation, online shop began to enter the "real name" era. 2011, the National Tax Bureau of Wuhan issued the first personal online shop tax on Taobao women shop "my 1%" tax more than 4.3 million yuan.

Liu Buzhong that, if a few years ago, the government on the network retail management of the main direction is to support, with the rapid development of electrical business in recent years, the network has become increasingly important even mainstream channels of commodity circulation, strengthening management is the trend.

March 7, the State administration of taxation announced the new "Network Invoice management measures", the tax authorities can entrust other units through the Network invoice management system on behalf of the network invoice, the method from April 1 to implement. There is analysis that the rapid promotion of network invoices can strengthen the supervision of electronic commerce, is in order to pave the tax for the electricity business.

At the same time, the growing number of traditional retailers carrying out online operations may also speed up the process. The merging of online merchants and online transactions will inevitably lead to the unification of the existing tax system under the line and line.

However, Liu Buzhong said that the tax on shop is also a technical issue, how to upgrade through the network and technology to improve the low cost of tax control remains to be seen.