Electronic Business luxury is being explored, website professionalism to be improved

News and science and technology news February 15, a few days ago, the goods network staff to bring luxury goods to the public again. After rapid development, the risk of luxury goods dealers began to appear.

Luxury electric business has been a hot investment in China's e-commerce industry. Iris statistics show that between January 2010 and July 2011 of 1.5, the total number of domestic E-commerce Web site financing 143 4.13 billion U.S. dollars, of which the luxury shopping site financing 16 a total of 240 million U.S. dollars, the amount of financing is third.

But since December 2011, luxury electric dealers have been frequently caught in the cold. December 2011, the luxury website to call the HA network out of "wage strife", the CEO was forced to leave; January 2012, NetEase's "NetEase still goods" capital chain fracture, announced the closure; January 12, Show network Beijing branch to reduce the scale, fetch Shenzhen; Luxury goods dealers face "only gimmick" question.

For this news and science and Technology interviewed Eric analyst Ding Jiaqi. Ding Jiaqi said that as a branch of the business of the luxury goods dealers in fact have an independent existence of value and significance. First, the comprehensive shopping website does not have the luxury goods purchase strength, secondly, the comprehensive shopping website does not have the luxury appraisal and the Post-sale maintenance and so on related strength; Finally, the mixed sales of luxury goods and other goods do not necessarily bring a premium experience to consumers.

On the question of luxury goods dealers, Ding Jiaqi said that luxury goods dealers are not luxury goods and electric dealers can be achieved simply add, each website may also be looking for brands and distributors, new products and inventory, high-end luxury goods and fashion brands, development is still in the exploratory period.

Ding Jiaqi believes that the reasons for the luxury goods dealers are two: first, the luxury goods themselves are scarce, luxury products category and quantity does not allow their market size has been too fast growth; second, luxury network shopping for the small users, the overall size of the consumer transactions are vulnerable to user size constraints. Recently, the purely independent luxury shopping site has been further upgrading the site's professionalism. In the future, as more luxury brands and categories are introduced into the country, and with a wide range of Internet access, the outlook for luxury goods dealers is clear.

According to the study, China's mainland 2010 luxury internet shopping Transaction size (Consumer-to-consumer part and the total number of consumers) is 6.36 billion yuan, the 2011 transaction size is expected to reach 10.73 billion yuan, to achieve 68.8% annual growth. According to China's online shopping market transaction size accounting, the proportion of luxury goods to online shopping transactions is kept within the 1–2%, its 2010 ratio is 1.38%, and it is expected to account for 1.41% in 2011. From the scale of luxury network shopping transactions to the scale of domestic luxury transactions, 2010 its penetration rate of 3.16%, 2011 permeability will reach 4.37%, is expected to 2015 luxury net shopping share ratio will reach 8.03%.