Electronic transactions, networked enterprises

We see that the development of the Internet in the 2009 has not been hindered by the financial crisis, on the contrary, the Internet, such as runaway Mustang, is still booming. Especially in the field of E-commerce, new media new channels for many traditional industries injected vitality, more and more small and medium-sized enterprises began to sell through the network, more and more large enterprises began to pay attention to the new media brand communication and public relations processing.

The "net" process of large enterprises and small enterprises is different, large enterprises net from inside out, small enterprises are UV.

At the end of last century, the development of computer hardware, software, communication and LAN provided a revolution of management and information for large enterprises. The adoption of enterprise ERP system makes the large chain enterprises develop rapidly. With the help of electronic management systems, chain companies are able to control supply, warehousing, logistics and store sales systems. However, with the development of the Internet since 1996, we already need to be like suning, gome such enterprises into the classification of traditional industries. The biggest difference of the internet is that it shortens the distance between the enterprise and the direct customer, through the e-business system enterprise can face directly the direct user completely. CNNIC's 23 Internet reports point out that China's total internet share is 23%, and the proportion of Internet users using E-commerce is only 20%. Visible, E-commerce is still in the initial stage, E-commerce is still difficult to change the channel pattern of large enterprises. Therefore, large enterprises for e-commerce most of the cautious wait-and-see attitude, it can be predicted: large enterprises net from the inside out, when E-commerce channels become more powerful, large enterprises will be in the net or be replaced by the first network.

Small enterprises are different, entrepreneurial enterprises are most concerned about low-cost and effective sales channels, and even many enterprises have mastered the resources or technology channels to start. For example, where the goods, according to PPG model, with E-commerce team and entrepreneurship, in essence, where the customer Prudential Master is the channel control technology. We can also see that many of today's Internet enterprises flourish, their internal management mechanism is still in a naïve stage, and enterprises by the industry's huge impetus and rapid development of the role.

We will analyze the models of traditional enterprises and networked enterprises abstractly by net the companies that have already been known as networked enterprises.

I have analyzed the characteristics of the Internet channel (see "Network channel model analysis-the visible existence of the Internet"), that the Internet channel is brand, commodity, demand triple channel. Based on this analysis, and then examine the most simplified network enterprises, I think the network of enterprises is only the traditional enterprise grafted the network elements. Functionally speaking, traditional enterprises with the following network elements can be completed network upgrade:

1, through the Internet product promotion technology.

2, through the Internet Enterprise brand promotion technology.

3, the Internet Enterprise public relations processing technology.

Internet channels, has not yet become a strong channel, but the internet has become a powerful channel faster than people imagine. We have seen from many public relations cases in the 2008, such as Mengniu, Vanke, such as traditional enterprises, in fact, already have a networked element. When we see every customer sincerity product like Mengniu or Baidu General Vanke, never surprised. (Text/Dream Qinhuai)