Enhance the experience of micro-blogging users by improving the "big data" processing capability

Absrtact: Tencent Weibo early in 2012 to set a vision, to become China's first social media, a year later, in 2013, and reset the goal to upgrade to achieve product and operation of the double breakthrough. Ideals are plump, but the reality is always the backbone, in

Tencent Weibo set a vision as early as 2012, to become China's first social media, a year later, in 2013, and then reset the goal to upgrade to achieve the product and operation of a double breakthrough. The ideal is plump, but the reality is always the backbone, in the process of achieving these two goals is doomed to not be so easy, because China's microblog market is not a single big, but the two carriages are neck to face.

Sina's first-quarter earnings show that by the end of March this year, Sina Weibo's total registered users reached 536 million, with daily active users reaching 49.8 million, of which active users from the mobile end accounted for 76.5%. By the end of December 2012, Sina Weibo registered users have more than 500 million, daily active users of 46.29 million, 75% of the day active users from the mobile end. Now, Sina Weibo's total registration with only increased by 36 million, daily active users have only increased by 3 million, micro-blogging user growth has slowed markedly, user activity has significantly declined a lot. Fortunately, Sina Weibo advertising revenue has reached 18.8 million U.S. dollars in the quarter, microblogging advertising 34% from the mobile end. The commercialization of Sina Weibo is already picking up pace. But in the face of rival Tencent, which has a powerful resource platform, it has left a huge space for Tencent Weibo.

As OMG's only user platform, large data platform and celebrity active platform, Tencent micro-blog contains deep platform strength and unique resources. At present, Tencent's official data show that Tencent Weibo registered account 540 million, daily active users more than 87 million, each day has 300G storage, 100 billion service calls and 5 trillion times the intensity of the calculation.

On such a basis, Tencent Weibo on May 21 in Beijing held a "Bo about take a ride to see the way" of the network media. After the release of Tencent Weibo micro-circle, micro-hotspot, micro-channel, micro-blog Butler and other four innovative functions, and on the large data mining experience and also made a share. In recent years, the concept of large data has been fired countless times in the industry, more or less people have a certain understanding of large data, and Tencent relies on its complete product line has mastered the vast majority of Chinese netizens browsing data, in large data accumulation has been relatively mature, especially in data mining, community mining, Natural language understanding and other technologies, can fully understand the user's behavior and content characteristics, this is undoubtedly Tencent Weibo in the future development of the road to provide a strong basis for protection.

So, what is the big data going to do with the development of social media such as Weibo? Tencent Weibo product director Gaozhigua said, Tencent Weibo can be in the mass user data mining based on the effective solution to "information fragmentation", "Information overload", "garbage content Impact value information access" and so on, And in the data mining accuracy of more than 85%, as the "large data" processing capabilities can enhance the micro-blogging user experience.

The emergence of this social media has dramatically changed the way netizens get information, and people are creating content not only by browsing the information on Weibo. Before the microblogging, the Netizen's access to the information was limited to the traditional portals and various media, and now, Weibo makes the information that netizens get more time-sensitive, authenticity and high communication, people often get firsthand information. It is believed that in the future, with the development of large data and the deep excavation of the behavior characteristics of netizens, the development of Weibo and the promotion of user experience, China's microblog market will continue to show a good competitive environment.