Enplug: To help the company live fans Interactive

Article | Jeff Kauflinpole Position Raceway is an indoor karting company with 14 tracks across the United States. They found that many consumers like to take photos here and then upload them to their social networks. As mobile social networks such as Facebook, Instagram and Twitter become their main advertising and marketing channels, the company wants to take the initiative to control their online conversion rates and encourage consumers to help them to expose themselves to social media. Solution one day last year, Andrew Farage, advertising director of Pole Position Raceway, walked into an ice cream shop and found a large electronic display in the store, showing customers ' real-time news about the ice cream shop on social media. He pulled out his cell phone and posted a Twitter message to verify the authenticity of the information on the display. When the news of his release appeared on the screen, Farage realized that he had found ways to encourage consumers to help them advertise on social media. Then Farage found Enplug, a start-up in Culver City, Calif., whose products were able to display information posted by companies such as Twitter, Instagram, Facebook and Yelp. You can also display information about a business that the consumer publishes on social media. Enplug services can automatically filter out negative information, allowing companies to remotely monitor display content and manually delete negative comments on the control Panel. The service is priced at 149 USD/month, including a 42-inch display, software and Wi-Fi connection provided by Enplug. In March 2014, Farage installed a enplug display screen in a New Jersey store as a pilot. The effect Farage that two months after using Enplug services, Pole Position Raceway has doubled its exposure to social media, with about 30 users talking about them on social media every day. To maximize their exposure to social media, Farage a message on Enplug's display that consumers would get a free monster energy drink if they wanted to sign in Foursquare while waiting in line. In addition, Farage also carried out other promotional activities. Farage found that such promotions helped them gain more attention from social media users, who could then become their new customers. Farage declined to disclose how much money they had received from Enplug, but said he was willing to do so in other pole Position Raceway storesAlso use this service. "Enplug is a very interesting tool for building a bridge between small and medium businesses and consumers," said multiplying, a co-founder and investor at the dragofly of the Dragonfly effect, a third party opinion. He says the service is very meaningful, not only for karting companies, but also for any small and medium sized business that needs consumers to wait in line, because consumers can use the queue time to help companies promote. Smith's only concern is that the biggest consumer dissatisfaction with small and medium-sized businesses is often the result of a shortage of companies, and tools such as enplug require companies to vacate their hands for management-something small businesses lack. So he points out: this is not a way to make the business a permanent solution. "Translation | Roux Cloud