Ensure the effectiveness of the shopping cart

I believe you must have had this experience, you are in a http://www.aliyun.com/zixun/aggregation/38323.html "> supermarket with a loaded shopping cart or shopping basket, suddenly realized that the goods in the car is not a necessity, The next scene can be imagined, in the checkout near or the mall aisle, you directly put the goods cart side, and then left. The same can happen in the online shopping process: The customers who abandon the cart are everywhere. You're not powerless to do that. There are many ways to improve the effectiveness of shopping carts, and proper use of these methods is an important factor in building a successful web site.

Why do people abandon their shopping carts halfway? There are several reasons why you need to know, one reason is that they just want to know the price of the product, and compared with other shop prices, once found that other goods cheaper, they will give up the shopping cart, immediately left.

The solution to this problem is not simple, we have to find the right suppliers, but also to provide quality service, which is to mark the lowest price of products or very competitive price guarantee. At the very least, you can gain an advantage in other areas such as customer support, in the same way that you are bidding on your competitors.

Another discovery of the shopping cart is its usability, the network is a rapid development of information channels, if your customers find the shopping cart slow to download, and there are many obligations to perform, then they will be the first to the competitor website.

To eliminate the stumbling blocks that can hinder customers from ordering online, too much information about shopping isn't necessarily helpful. Learn to create a friendly interface and customize the shopping cart for customers to get a quick view and order for the goods.

Your customers enter their credit card information, which is easily stolen by hackers and exploited by criminals, so naturally, security has become another big problem. Asking too many questions can cause customers to be alert and lose orders.

For the sake of security, and the function of the shopping cart itself, you need to keep updating your shopping cart so that it has the characteristics of a standard shopping cart, and add ideas to make your shopping cart different. When the security features and other features of the shopping cart are updated, tell your customers to let them know that you are trying to protect their privacy, otherwise these changes are inadequate.

Honesty is also cherished by customers, shopping for all the additional fees should be truthfully informed, and in the process of ordering the early release of this information, such as the customer in the end of the transaction only found that there is a surcharge, presumably will be furious. In this way, your business will be greatly affected.

Remember that the dollar is not the only payment currency, you're dealing with a global marketplace where people from anywhere can shop online via your shopping cart, so you can use a currency converter that can convert between currencies so that customers know exactly how much they are paying.

These are just a few general ways to ensure the benefits of a shopping cart. Although these methods are simple and seemingly obscure, your online store will certainly benefit from it once you take it seriously and start practicing.

After editing this article will be included in the "business of the operator-Web business Success" expected publication date June 2010