Enter can attack, retreat to guard, the operator has already made the wishful thinking

Before the 08, those PC-side paid small software is not a matter, free calls, is the micro-letter after the launch of the phone to enter the operator "discernment". For a moment, when the realization of easy to believe, 360 free phone calls, touch the treasure has launched free call app, and the so-called users have been billions of times, to say that operators a bit not plug, it is impossible. But, looking at his income statement, the knot is slowly being untied. On the one hand, the media hype operators Charybdis, on the other hand, the operators themselves earn a gold and silver bowl, this is really the next big game.

In the attack, back can be kept, why not?

To keep the flow and pricing

The launch of the micro-letter phone this evening was criticized by some people, because to activate the service must pass the SMS authentication code, and most users do not receive the authentication code from the operator. There are rumors that operators intercepted this part of the text message, after the operators have stood up to show that they did not do "little gestures."

Coincidentally, the so-called "China Mobile network monitoring equipment provider," the small peak, in a media interview said:

"Mobile has been added to the micro-mail phone book. The so-called addition control, is in the flow control means to the micro-letter phone book traffic suppression. The traffic information of the micro-letter telephone is tagged so that the information with the label on the communication channel will be affected. The most direct manifestation of this effect is that the quality of the call is not as good as that of the traditional voice in the telephone. This kind of control may make long-term, not only micro-letter phone book, for data voice app will be suppressed. ”

Aside from the authenticity of this passage, at least we understand that operators have the ability to add to the flow of free call app, will not be used, only time and choice.

In addition, for the 2013 heat transfer operators will be on the type of micro-letter Ott charges, China Telecom Innovation Business Division general manager Li Anmin said:

"Traffic can also be charged to see how you charge." One can establish a new flow profit model, to the user price is not workable, can provide the application of the enterprise billing. Second, the flow of value, operators than internet companies at the bottom of the premise of desensitization, the flow of content can be large data analysis, provided to the Government, enterprises. ”

As a result, the operator is actually confident. Whether through "bright behavior" or "grey means", the lifeblood of the free app "Call quality" has actually been brought under control, and the filtration of the market can also be achieved through high pricing.

To attack the Internet and users

For the powerful operators, it is certainly not a long-term strategy, and easy letter is the best example.

When each big free call app all conceal to avoid by operator "Interview", "Root is Miao Red" easy Letter only a new version of the press conference can do the vigorous, gene fine is so capricious. Telecommunications and NetEase cooperation, by the telecommunications holdings, to go excellent traditional voice communication channels and so on, too many characteristics of the internet companies are far behind. However, the operator's ambition is still, the mobile has done Jego (although failed), Unicom and micro-Credit Alliance launched micro-letter Wo, all said that want to embrace the carrier's thigh, the internet has time and wave, need to prove who will be "favor" bale.

(micro-credit card fee standard)

The touch of the treasure phone in the interview with Lei Feng's network had a burst of material, "the second quarter of this year to contact the treasure in the free call will introduce a new second kill easy Letter function", when we asked whether the operator has cooperated with the operators, the other side did not explicitly deny, so another operator was "contracted" out?

In addition, in the first few days of Guangdong Mobile launch lazy people billing package products, including the flow can be 1 minutes call =0.75m, 1 short/MMS =0.5m conversion ratio, China Mobile said the move will be promoted nationwide. It seems that operators have taken the initiative to start training users to use traffic to call the habit. Compared to the need to install the software and have the length of the call restrictions, the operator of the "simple rough" is obviously more easily accepted by users.

To sum up, the Internet company of the free call app is only performing at the front, has no right to speak, and has no right to fight for the interests of the users, but the operators who can "decentralize" are based on income. "You drink to me casually" is the operator's best answer to the Internet.

Is the user's interests hopeless? Perhaps the emergence of virtual operators can solve this problem.