Entrepreneur Magazine: The United States has no Shi Yuzhu China no jobs

Article |　　Shenyin contrasts jobs and Shi Yuzhu, the two iconic figures in the business world. In my opinion, it is actually a very interesting thing.　　The life experience of jobs and Shi Yuzhu is like the two films of the same script outline, but the different director and the space-time scene are changed.　　Both are national leaders in the youth, brain to also fearless, early into the High-tech field of entrepreneurship, and at the age of 30 to reach the cause of the first peak.　　Both are accustomed to flouting stereotypes, maverick, a permanent black jumper with jeans, and another bald red and white sportswear. They are both inherently commercially sensitive and truly trans-border masters.　　Jobs in the PC, music, movies, mobile phones and other fields have proved his ability, and Shi Yuzhu in software, real estate, health products, financial investment, online games and other battlefield dash. Both are persistent perfectionist, can make a product to frighten heaven and earth. The 10-year brain platinum remains China's best-selling health care product, while the ipod occupies 70% of the digital music player market.　　In addition, the two people are also insight into the human nature of marketing genius, but one by discovering the good of human nature to make money, and another use of human weaknesses to rob Gold. There was a time when Shi Yuzhu seemed to be China's "jobs". Since 1989, he has to launch a self-developed product every year, from M-6401 desktop typesetting software, M-6402 word processing software to giant Hancock, and then to the giant Chinese handwriting computer, giant financial software and so on.　　Giants quickly grow into an annual output value of 1 billion, profit tens of millions of of the High-tech Group company, its yearly sales conference has become the largest computer event in the country. Almost at the same time, jobs left tens of millions of of billions of dollars in cash, and two companies facing layoffs and restructurings, and he could be the "Shi Yuzhu" of the US version, such as real estate in California, Las Vegas casinos and the Middle East.　　But he did nothing, but continued to dig himself and others to support two of long lost companies, stubbornly waiting for them to turn. In a way, Jobs was lucky. In America, his idealism always finds a suitable admirer, so he can bite his teeth and not compromise with reality. Older entrepreneurs like Perot are willing to check out and share their risks.　　Big companies such as Disney have also agreed to invest in Pixar, a small company, to make animated films and participate in the split.　　Shi Yuzhu was transformed into today's Shi Yuzhu, is because he found that doing software company for him accidentally won a reputation, and in China, reputation means many new opportunities. After Deng Xiaoping spoke in the south, Shi Yuzhu was discovered by the media and government. In order to support the "High-tech model", the local government in less than the current market price of 1/4 to give Shi Yuzhu a piece of the city of central land building. And with the direct encouragement of several more senior leaders, he changed his plans again from his originalBecame commercial, from the first 19 layers into 72 layers (all China's first high-rise buildings), the budget from 200 million to 1.2 billion yuan. Simply the return of the software business is not enough to support such a high capital investment, so Shi Yuzhu interrupted the technical innovation, began to sell buildings, operating health products, clothing, to kill into more lucrative industries.　　Finally, due to the deterioration of the macro environment, resulting in the whole company's capital chain break, the giant mansion has become China's most famous "uncompleted building", until today. Interestingly, in 1998, the Shi Yuzhu, saddled with 200 million of huge debts, wants to make a comeback.　　He also calculate a account, make software although the profit is very high, but the market is relatively limited, if you want to pay off 200 million yuan, estimated to 10 years; the health care products market is big and just started, do the brain platinum for up to 5 years.　　It turns out that his choice was right.　　Superego a person's character, will become his future destiny pointer? Steve Jobs, an illegitimate child, grew up in the favor of a middle-class foster parent, humbled and arrogant.　　His idealism is mixed with strong territorial consciousness and aggressive aggressiveness. "Steve always had his Apple computer in his heart," said Daniel Cotteck, an early chum of jobs. On a deeper level, his success is due to a deep sense of insecurity in his heart, which makes it necessary for him to go out and work to prove his worth.　　"In fact, in the early stages of Apple's development, the technology of Watts, the markkula of capital, and Scott's management were almost as important as Mr. Jobs's vision, but as chairman of the company's board of directors, Mr Jobs's charisma gave him almost the aura of success after the IPO." As entrepreneurial partners retreat for a variety of reasons, he increasingly thinks he is the "gold-gold" super figure, can put the individual above the company.　　According to Freud's theoretical analysis, Jobs's ego (ego) was gradually controlled by Ben I (ID), he stepped into the opposite of the company, and finally was banished by the board.　　The young man from Anhui town, who is alone in the big city, also has a strong inner world, inspiring him is a kind of heroic complex.　　For Mr. Jobs, who was a hippie, computer happens to be able to help him to release exuberant libido (desire) of the media, but for Shi Yuzhu, the computer is to help him change the fate of the only tool, otherwise he can only like Zhenyun novel "unit" in the college students like Kobayashi, live a step-by-step life. In 1984, in the famous advertisement that Steve Jobs had planned, Apple's female model swung the hammer and smashed "Big Brother Big Brother".　　In the PC World, everyone knows that "big Brother" is IBM.　　1990, Height 1.8-meter, weight less than 120 Jin Shi Yuzhu gave his new company a very loud name-"giant", he announced that the giant to become China's IBM, the Oriental Giant. It's easy to think of Liu Bang, who was more than 2000 years old,He saw Qin Shihuang pards when the sigh, "a man as also".　　And the other rebel, Xiang Yu, said that he could replace him. This kind of ego entrusts with the outside world unceasingly to strengthen the sense of mission runs through the Shi Yuzhu to venture the first half journey.　　Familiar with the Maoxuan, the youth model, the leap forward type of growth goal, militarization of enterprise management, for their own city to establish a curing monument?? One day, these missions became a burden that he could no longer afford, and the giant "Giants" fell apart.　　Three years later, after a thorough reflection of human nature and the environment, the idea of suicide and the fear of being hunted, a fully rational, mature Shi Yuzhu back. He completely abandoned the Zhuhai period of corporate culture "do China's IBM", "This is very harmful to a fantasy, set a very virtual goal." The new culture is straightforward: "Do what you say, take credit for it, be strict with yourself, take responsibility, and struggle hard."　　"This is in Huangshan Taiping Lake, Liu taught him." Shi Yuzhu no longer regard himself as an "intellectual", he admits "bolder and smaller", "only do what the businessman must do". In a real environment where there is no "icing on the cake", he finds the right survival strategy. Let the enterprise always maintain abundant cash flow, the debt rate is below 30%, only high profit margin and not with the Government of the business, since banks refuse to borrow money, they simply share in the bank, playing capital finance technology, with the right to the legitimate rights of the media to maintain the right distance and give full benefit.　　The only regret is that he is no longer interested in innovation. Jobs spent much longer in the wilderness.　　Despite his limited temper change, he learned to be tolerant and humble, to know how to trust and empower good people; he learned to collaborate and open, let Microsoft Buy stakes, and built an iphone open platform with Intel's chips.　　Whether jobs or Shi Yuzhu, ultimately through the restraint of the self, achieve the ego beyond (Superego).　　The difference is that two idealistic youths, one become a real business dreamer, are willing to mobilize all the resources to create the future, while the other is transformed into a pure and realistic businessman who calculates his own pay and rewards accurately, no longer doing the thankless thing.　　Small kingdoms and thieves in fact, moral sense and a person's success does not have much relationship. In Silicon Valley, as well as Steve Jobs ' genius, he was arrogant, moody, stingy, predatory and callous.　　If Jobsson were in China, in a traditional sense of "subject society" rather than "civil society", his General Assembly has spoiled him, and people will succumb to his authority and obey his instructions until he finally destroys the company, just like Qizhong and Tangwan. But he was born in the United States, democratic society and the capitalist system has a natural "hedge" power. The Board of directors, the shareholders ' meeting and institutional investors are bound by a spell of magic.　　In the end, jobs and Apple achieved a win. In China, we have not invented a "Firewall "System, can be the founder's personal behavior, personal credit and business separation.　　Therefore, the study of the entrepreneur's own moral character has become a very serious and difficult thing. Compared to most domestic counterparts, Shi Yuzhu is morality. He kept his promise, his sense of righteousness, his high degree of decentralization and generosity, and after the bankruptcy of his company, his core team members remained, and even paid his own money to subsidize the company.　　His two-time entrepreneurial success, the initiative to repay 200 million of the feat, but also a good example. In the later Giants group, Shi Yuzhu even successfully created a "democratic management" of the small environment. He set up a seven-person executive board, and any decision must be made by a majority vote.　　In addition to the core products, daily personal belongings management all let go. But Shi Yuzhu in the real world of business play is a "big Brother" role, through the avalanche of marketing offensive, submerged all opposition sound.　　To make the rules and make use of consumer ignorance, greed and desire to design a variety of money-making tools. Shi Yuzhu bluntly: "To a businessman to make money and preach morals, it is not a businessman, but a philanthropist." Mr Jobs, who saw morality as nothing and almost never donated a dime in philanthropy, from the imac and ipod to the iphone, all he pushed was to welcome the "you" era of consumer sovereignty. The apple of the past is beginning to move towards a new idea: The user wants not the technology, not even the computer, but the maximization of benefits and the optimization of experience.　　Is this the best embodiment of the "democracy" spirit in business? Looking at "guns, Germs and steel-the fate of human society", American biological historian Jared A fascinating question: Why are 13 of the 14 species of domesticated mammals from Eurasia? Why are the cattle, horses, sheep, goats, and pigs of Eurasia, not the alpaca of South America, the ultimate livestock of the world?　　His answer is the environment. In the business world, there are similar problems. In the past 100 years, why the few 4, 5 countries, rather than the remaining 100 countries, led by the United States, have concentrated on almost all the innovations essential to social progress?　　Almost defines all the successful business models?　　When jobs at Stanford's speech "Stay Hungry,stay foolish" can affect the youth of the world, Shi Yuzhu in the "win in China" in the quotations are only for local entrepreneurs to ponder. A true business genius can succeed in any environment.　　But businesses that grow up in some environments, like the alpaca of the South American Andean plateau, look lovely and kind, with high economic value, but cannot reproduce and spread on a large scale. What is the true meaning of the American dream? is to provide a stage for an idealist to make a dream come true. What about the Chinese dream? Do you force an idealist to compromise with reality and eventually become part of the environment to succeed?　　Today, China may be the only country with an entrepreneurial zeal even higher than the United States.　　But it must be admitted that we are still a lack of intellectual property protection, State monopoly resources and related distribution rights, capital more favored with power than knowledge, good young people want to be among the civil service of the community. Will the founders, inspired by Steve Jobs, eventually become believers in the Shi Yuzhu? This is a problem.