Entrepreneurship seems to be a very important way to get a better life.

Under the current social and economic pressures, entrepreneurship seems to be a very important way to get a better life, the following one in the "entrepreneurial world" for many years of "old seniority", see his entrepreneurial treasure is what?

The following is entrepreneurial grassroots Wu encounter Ann Readme:

Everyone is talking about entrepreneurship, everyone wants to start a business (hehe, in fact, everyone wants to IPO bar), but in my eyes, but not a few people really understand the meaning of "entrepreneurial" word.

After observing a large number of entrepreneurial cases and entrepreneurs, I will venture into two categories, a class, is "natural flow", high success rate, stable income, occupy the vast majority of successful entrepreneurs, most of them in the "stuffy sound fat" state; the second category is "Make dead stream", success rate (I really want to add a "very") low, income (I should not add "extreme") instability, but occasionally there will be several counter-day benchmarking figures, jobs, Bill Gates and so on to encourage people to move forward.

I will be divided into two parts, describing the nature of the flow and the characteristics of the dead, their success or failure of the reasons, how we should look at the relationship between entrepreneurship and VCs, as well as to provide a summary of my entrepreneurial guide.

What I am going to tell you today may not be the same as most people's imagination about entrepreneurship, but please keep this in mind, and every line of writing I have written is my long-term observation and judgment in this field.

Entrepreneurial "Natural Flow"

The old rules, the first conclusion, natural flow entrepreneurial success of the essence, all the secrets, only four words, "natural".

Once my friend asked a question, it seems to be open to those who open education and training company what mentality, it is the same time, I realized the so-called "natural flow entrepreneurship" where the essence.

"Where there is so much to think, at that time I just have money, there is resources, people pulse, this cash flow and relatively stable, opened a training company." ”

This question has caused me a lot of thinking, let me rethink the meaning of entrepreneurship, the vast majority of entrepreneurs, they are entrepreneurial in the real mentality of what is it?

After a long period of research, I finally found this: the vast majority of entrepreneurship, but the industry in the transition between generations, the normal metabolism.

Let us first look at this proverb: The disciple was taught, and the master was starved to death. In the modern environment, this is of course an outdated era of dross, in many circumstances, we advocate the more students will be better, teaching more students the better, so that master can concentrate on promotion or focus on management should not be disturbed by trifles, but in the small population mobility in ancient times, this is a lot of starving master, summed up the most authentic alert.

A small apprentice, into a car repair shop, he learned to learn, learning to repair the car in the process, his car repair technology more and more good, the guests slowly met the car repair boy, he took the salary from master, he did not willing to spend, slowly save, finally one day, his skills to catch up with the master, but also know a lot of guests, Feel that the master to their own treatment has not enough, or do not want to be in charge, so he took his own savings for many years of money, perhaps also to find acquaintances borrowed a little, in the next to another door, rented a façade, also opened a car repair shop.

Don't laugh, this is the true story of most of the ancient and modern entrepreneurs.

into an industry, continuous exercise, more and more experience, more and more understanding of the network, more and more secure channels, their own skills are more and more substantial, and finally one day, he felt unwilling to be under the existing salary or management of the shackles, decided to another portal.

This is the natural flow, only four words, naturally. Your experience, contacts, funds to, channels have, the existing shell naturally will not bind you, you are ready to start a business, this is the most real, but also the story of most entrepreneurs.

I'm sorry to disappoint you, it's not magical at all, it's not inspirational at all. It's like, "I've been working for 10 years and finally saved up for a house."

But we carefully analyze, what do you need to start a business? Contacts, experience, channels, funds, natural flow of entrepreneurs, just wait until they have to put these qualities are enough to achieve the "entrepreneurial standard line" at that moment, began to start a business, although the speed is slow, but to the entrepreneurial time, they do not need anything, If you have a chance, you can start your own business.

And now the young people, often very impetuous, fantasy, always dream of something to do a night of wealth, fantasy IPO, only 20 in the early days, want to be the general manager to marry Bai Fumi, embark on the peak of life.

Wake up, the foreman has called you to move the bricks.

About this genre, I only introduced here, and can only be introduced here, because the entrepreneurial need for so little things, and these guys slowly put all of the savings, so they succeeded.

Slow down, faster. That's all.

Entrepreneurship "as a dead stream"

About the "natural flow" of the upper part of the introduction, I hope that all entrepreneurs or people who want to start a business, in particular, young friends, are carefully read, seemingly simple content, are I from the number of letters in the pen to sum up the notes and information, suggest you best print down on the table, think clearly, you want to go which way.

The second part, the analysis of the dead-stream entrepreneurial method.

The so-called death stream, as the name suggests, most people, are in the death. They often lack the qualities, connections, channels, funds, experiences, and technologies that the business world needs, many of whom are just cavity blood. More people, even just "daydreaming".

First of all, we have to define a concept, what is the success of entrepreneurship? This seems like a difficult concept to quantify.

What if you survive?

Normal operating normal profit is counted?

IPO?

I rarely see anyone who can make this clear, but in fact, it's a very serious question, and if you don't have your own goals, what's the way to do it?

A few entrepreneurs, a small company, Shine rain for several years, and finally stable operation, but in fact, for many people, if you go to a big company to work the same number of years, accumulated network, experience, manage, get the income and the entrepreneur also not much, and, Entrepreneurs typically work more than employees because in the first few years, several people are responsible for sales, products, purchases, accounting, and all of the work, rather than the division of Labor as a large company.

These entrepreneurs, earning, not through the operation of capital and manpower generated by the "surplus value", but with his body and multiple work to get the "labor wage" (hint, hehe, and in all the dead stream, can survive to get "labor wages" and no loss is only a small part of it just OH).

This kind of entrepreneurial team, in vain to bear the pressure, but did not get more returns, so I call them "a waste of hard work of the entrepreneurial team."

So that's the answer. The rewards, more than, and obviously more than the employees who do the same job, are the starting point for "entrepreneurial success", because at this point you start "doing business" (i.e. earning "surplus profits" rather than selling your own labor).

Are you sure you want to start a business now?

OK, then through the above definition, we have made clear the concept of "entrepreneurial success", that is to say, we have a clear goal, I can not sell labor, to start to get the residual value of success.

So how do you do that? What is the problem of failure in the flow of death?

Last time, my boss took me to attend an entrepreneur party of about 700 people, he took the floor as an invited guest, then drove to dinner, and on the way he asked me a question, "Ann, what do you think of these people today?"

I answered only one sentence, "They have a common problem, these young people, do not know that people are cut to death."

Boss Sanda. Yes, most of the reasons for the failure of the dead stream is this one. Do you know that a man is cut to death?

My boss did a very level of analysis, before our generation, may be 5,000 yuan at home, 4,000 dollars to read, you dare to take the remaining 1000 to start a business? We used to say, out of business, failure is to do good prison food preparation, so the courage to venture out of the big, the heart is fine, A dime break into two half flowers, and the supply side are penny-pinching, only slowly endure struggle period.

Yes, if the start-up failed to eat prison food, you still come? As a runner, I suggest that you do not have this awareness, or do not venture out. I'm serious.

Now the entrepreneurial environment is very good, there is a tens of thousands of dollars can come out to fight, there are so many books, information, idols, cases waiting for you to explore to learn, now entrepreneurial failure, especially the IT sector, you are a big deal bankrupt, also need not be cut, also do not have to jump, most people as long as not to engage in illegal activities, will not go to jail.

Yes, I seem to have said, to give some entrepreneurial guide, in order not to be said liar, I will tell you.

So many of the contestants who are not prepared at all, also armed with a night of wealth, once famous world known (Bai) (RI) think (Meng) into this field, is eliminated is inevitable.

Entrepreneur and VC

After the above description, I do not know how many friends want to start a business, if you do not give up, then please continue to look, the relationship between entrepreneurs and VC, how to treat this relationship, and you are most concerned about, oh, how to get VC investment.

VC, roughly divided into two grades, one is relatively low-end, the general amount of up to dozens of millions of, but the number of investment projects, most VC in this field, the other is relatively high-end, such as IDG, such as Sequoia, the amount is tens of millions.

I have not been involved in the latter, so I can not say anything, and I think the latter with the vast majority of entrepreneurs life is also two worlds, so today we talk about the most relevant to the most entrepreneurs, the former VC.

Given that my previous two days ' answers have probably ruined the three views of many ignorant teenagers, I don't mind ruining it again today.

Let's start by talking about the relationship between VC and entrepreneur.

Please distinguish between "venture capital" and "Social Credit":

For example, let's say I'm a very, very, very good consultant. Today, if I go to a familiar VC agency, I just need to carry a report and a proposal produced by me, even if nothing else, many dare not say, in a week to get more than 10 200,000 of the investment should not be difficult.

So, may I ask, is the money that I obtained is "venture capital"?

No, it's not. This is my "Social Credit".

This concept I in the natural flow that article explained, I obtained this money, in fact, because I in the circle of a long time, name sound, so VC believe me, give me the trust, this can not calculate the venture, but my "Social Credit".

Please some weekdays watching the news to see the silly people (such as our lovely title, hehe) Rethink this matter, you see in the news those who get VC investment, how many people actually get only their own "Social Credit"?

The so-called "venture capital" is not related to the "Social Credit" of the entrepreneur, for both the VC and the entrepreneur, it is purely because of the project and met, but also purely because of the project strong and cooperation. It's called venture capital.

Then the concept of VC explained finished, and then we talk about practice.

I once said in an answer to a comment that why do people who work hard in a workplace struggle lose to those who do not work? One of the most important principles of professional attitude is "don't doubt leadership until you have carried out your work to the limit."

In the same way, to get the most out of VC investment, to get the maximum amount of capital injections, please remember this principle.

Don't look for VC until you have done your job. VC is not a fool, the so-called "timely" type of VC, most of which are mentioned above, is the entrepreneur's Social Credit, VC do, is the icing on the cake.

Moreover, after so many years of the road to stir excrement sticks and the persistent efforts of crooks (those means I do not disclose, lest be certain to learn to go), the brain does not make the VC has been eliminated almost, now still can stay, are old fried dough sticks.

Please remember one thing, as long as you need to find VC, which is a signal that your project is not hard enough signal, if your cash flow is stable, you do not need VC (such as catering), if you are not cash flow, then how do you prove to VC it will be profitable? If you really believe that this product will make a lot of money, Then why don't you sell the land to the loan, and let VC to buy shares?

Unless you really have the resources you have to play to the limit, you are selling the house can not go on, and you believe that this thing will make a lot of money in the future, this time, you will need VC.

Here you can borrow a legal concept, the presumption of guilt, that is, if you cannot prove your innocence, then you are guilty, VC is the case, if you can not prove your cool, then you are stupid.

However, this does not mean that entrepreneurs should be obsequious to ask for VC help, in fact, as long as you start begging, it proves that your project is Shorty, and no one will vote for you.

Some people asked me to get VC investment skills, my answer is that there is no skill, first go to the product well.

It's like, what attracts girls is not what they sell on the "words of the Hearts" or "accosted the opening 100 sentences" These dog excrement, but a man's own temperament, connotation, appearance. It's no use telling a cock how many jokes he has to carry.

Or that sentence, to obtain the means of VC only one, iron also need their own hard.