Ericsson's Large data logic: mining the digital potential of operators

The huge number of operators in the large data age is no different from a treasure, into the 2013, Ericsson in the publication trend, "large data age digital survival trend accelerated" become an important topic. Ericsson believes that the data resources owned by operators have great potential for social and http://www.aliyun.com/zixun/aggregation/39533.html "> Business development."

Ericsson China's chief market officer Changgang pointed out that the 2010 World Expo, when there was no big data such a concept, Ericsson for the World Expo did a work to help the organizing committee to provide people information services to ensure the safety of the Expo. Because the expo was overcrowded, many venues needed to queue for four hours, or even longer. Ericsson judges the density of people by the information on the operator's wireless network.

At that time, Ericsson only for the expo venues around the area within a few kilometers of analysis, if the expansion can be expanded into a region, or even within the scope of the full network coverage, and the flow of people density monitoring data, can also serve other commercial development.

Changgang said that for example, to open a restaurant in the Wangjing area, choose a more concentrated section of the pedestrian flow, in fact, through the operator to obtain information to provide a set of changes in the flow of data, you can analyze what time, what position, what kind of people in the Wangjing, is the working day more concentrated, or weekend more Based on this information to determine the location of restaurants, as well as positioning and so on, the operator's data information to do some targeted presentation.

It should be emphasized that this information is not a violation of personal privacy, all data is directed against this group of people, is a group of acts, there will be no question of privacy. Originally in the network only with the name processing information, can become the real business value of information to provide to the community, or provide to the corresponding users, this is a valuable example of large data, but also large data in the carrier industry expansion.

Changgang that the potential of large data in the ICT industry is far from being tapped and has great potential.

Future data resources not only from mobile phone mobile data, but also may be the network, the base station to bring a large number of data, or network problem data, may be due to the relevance of information, become large data potential resources, be fully utilized.

"For example, there may be some problems with the error on the Internet every day, this node out of the question, that node out of the question, there may be some information is relevant, that is, today a problem, and B also problems, may mean that node C also has potential congestion, or the occurrence of the hidden trouble. According to experience, can be based on the previous work to make judgments, of course, may also according to data observation and analysis to do some digging, to form a understanding of future development trends, or to the potential risk of circumvention. "Changgang said.

Some operators have been actively engaged in technical reserve and research, or to find some point of entry, from where to cut, are worth studying, operators have a lot of data, which data is the category of large data, is valuable data, or is worth the operators to spend their minds, as to the specific mode of operation, Operators are also required to judge decisions.

Changgang, a foreign leading operator Telefónica Telefónica is a relatively large data provider, and last November, Telefónica's British subsidiary provided large data services. They can support social or business development by analyzing the data they hold, doing the same kind of data analysis, or by making data connections.

In terms of operation, Telefónica has chosen to work with the data company, and the application of large data involves some background in data modeling, which requires experienced organizations to drive, so it is a good way for operators.

At present, domestic operators for large data expressed interest, but the real use, it may take some time.

(Responsible editor: The good of the Legacy)