Europe's Cross-border E-commerce market is the largest

Absrtact: Recently, global non-card payment network (payvision), a joint international payment scheme provider, has conducted a global survey of investors, business service providers, independent sales organizations, payment service providers and online merchants. The findings show that Cross-border

Recently, the global non-card payment network (payvision), a joint international payment scheme provider, has conducted a global survey of investors, business service providers, independent sales organizations, payment service providers and online merchants. The results of the survey show the development patterns of Cross-border e-business in various regions and the future development trend of the emerging and mature e-commerce market, confirming the European "Union and Growth" business model. At the same time, it also validates the best combination mode of online shopper and payer in the fast-growing e-commerce background.

Europe's Cross-border E-commerce market is the largest

Europe's 820 million residents have 530 million Internet users, 259 million online shoppers. E-commerce contributes about 5% of GDP to Europe, and the EU has decided to increase that figure by one-fold by 2015.

European Cross-border E-commerce buyers are the main force of the Scandinavian countries, Belgium, the Netherlands, Luxembourg, and other countries, these consumers are particularly keen on the purchase of foreign goods from the Internet.

2012, the global Cross-border E-commerce market scale of more than 1 trillion U.S. dollars, the year-on-year growth of about 21%. From the regional perspective, the European region has become the world's largest cross-border e-commerce market. 2012, European e-commerce market size reached 412.6 billion U.S. dollars, accounting for 35.1% of the global E-commerce market, North American E-commerce market size of 389.5 billion U.S. dollars, accounting for 33.1% of the world, the Asia-Pacific region is the world's fastest-growing third largest e-commerce market, the total turnover reached 301.6 billion U.S. dollars, Accounting for 25.7% of the world.

Europe's 820 million residents have 530 million Internet users, 259 million online shoppers. E-commerce contributes about 5% of GDP to Europe, and the EU has decided to increase that figure by one-fold by 2015.

In 2012, European business of E-commerce revenue rose 19%, of which 61% of the tax by the British, German and French three countries. The European Union's 28-nation e-commerce sales amounted to 277 billion euros, accounting for 88.7% of the entire European market. The European Association of E-commerce hopes that by 2016, the European business of the E-commerce market will be doubled to reach € 625 billion.

The contribution of online transactions to the economy has gradually increased, and the Internet's contribution to the European Union's GDP is increasing rapidly, especially in Britain, which has led the trend of e-commerce in Europe. In addition to contributing to GDP, E-commerce has created many jobs in Europe with high unemployment.

In Europe, mobile phone penetration is over 100%, meaning that everyone has at least one cell phone. 5.5% of E-commerce transactions are carried out through mobile devices, a figure that will increase significantly in the future. The application of mobile devices increases the use of electronic banking and electronic payment, which changes the development prospect of mobile payment, stimulates the development of e-commerce to some extent, and provides consumers with more possibilities to buy goods and services.

A unified European market can provide huge business opportunities for electronic merchants, but only 27% of European electronics retailers sell their products across borders, and in different regions there is a big difference between how fast consumers buy and how fast they sell. European Cross-border E-commerce buyers are the main force of the Scandinavian countries, Belgium, the Netherlands, Luxembourg, and other countries, these consumers are particularly keen on the purchase of foreign goods from the Internet.

Due to the corresponding tax laws and logistics factors, online merchants seem to be a little reluctant to do Cross-border E-commerce. Still, Europe is still the world's most promising cross-border E-commerce area and the most promising cross-border E-commerce zone with the fastest growth.

Some 47% of retailers said the legal provisions on the return of goods were the main reason for cross-border electronic commerce. The EU took the lead by trying to reduce these obstacles by implementing a joint European market.

The current legal framework for online shopping lacks harmony and leaves room for different countries to try to protect their own consumers ' rights. Different legal and regulatory systems in Europe have created greater costs for retailers ' commitments and undermined consumer confidence in Cross-border E-commerce.

The European e-commerce market can be divided into mature markets in the north, fast-growing markets in the south and emerging markets in the east. Once the money and logistics systems have improved, Eastern Europe will change a lot. In Russia alone, the country has a total of 60 million Internet users, 15 million online shoppers and a high penetration rate for mobile devices, and the environment for E-commerce development is better. But Russia's low credit card penetration and poor logistics services have led to a period in which the country's e-commerce remains in the cash-trading phase. Still, the online retail market in Russia is expected to reach $16 billion trillion in 2016.

The diversity of European legislation also hinders the further development of cross-border electronic commerce. Accenture recently surveyed 146 European merchants, and more than 1/4 said their sales would grow by 25% if they could use multi-channel opportunities to sell online and cross-border goods. Promoting online business growth has now become a recurring issue for the European Union. European e-commerce Market Size in 2012 years more than 300 billion euros, the EU has a plan to make this figure doubled 2015 years ago. In order to achieve this goal, the EU has set up a unified digital market to remove technical and legal barriers.

In 2007, EU legislative Partners adopted a payment service directive, in addition to providing a legal basis for the unification of European payments, which introduced a new certification system to encourage Non-bank institutions to enter the payment market; a common standard of payment with high transparency; Implement the maximum use of euros and other European currency payments in the EU and other regions, and in some member countries, introduce a rapid accountability system between suppliers and consumers to protect consumers.

In order to better protect and stimulate cross-border e-commerce markets, the EU Executive Committee has transplanted these into the law. Stimulating multi-channel Cross-border E-commerce could potentially contribute 10% of GDP to the EU. In addition to driving economic growth, e-commerce can reduce greenhouse gas emissions.

More than half of Europe's top 300 online retailers are selling across borders, and the number of online buyers in the European Union is growing. If products and services are online, products and services will be merchants from American businesses or European neighbors.

In Europe, we can also see a cross-border e-business environment driven by a common language; Austria and Switzerland will buy from German electronic retailers, and Belgian shops will sell on French websites, depending on their common language.