Every day to create a new mobile marketing model

With the increasing impact of mobile Internet on traditional media, how to successfully implant the mobile Internet genes and complete the transformation and upgrade with the new Internet thinking has become a topic that all traditional media strive to explore. As the traditional media, "overlord" television media has been declining, from the development trend, the future development of the television media can not be separated from the network alone. As the main content, TV shows are difficult to achieve breakthrough development due to the well-known policy conditions. Therefore, the Internet or the rapidly emerging mobile Internet has become a new area where all television programs seek to make breakthroughs.

Everyday sounds as the country's largest mobile digital music platform, now has nearly 400 million users, daily active users 36 million. Since the end of 12, the media platform has been transformed. Its satellite television program has brought huge traffic and huge amounts of data to major television media. Including Hunan Satellite TV "Where is Dad?", "I am a singer," "Flowers and Teenagers," Jiangsu Satellite TV "Mood for Love", Oriental TV's "Voice of China's Dream," Beijing Satellite TV, "the most beautiful harmony" and up to forty Many programs and every day to form a strategic cooperation, far beyond the cool dog, QQ music, cool me, multi-meter and other digital music platform.

Different from the old mode of media cooperation in the past, every day the network cooperation breaks through the "advertising" mode of "sponsorship cooperation" and further bundles the three-dimensional "three-dimensional" mode of brand cooperation, selection of topics, and joint planning and operation of content , Jointly promote.

To date, it has become a favorite partner of digital entertainment programs every day, and the cooperation with Taiwan Network has also added in-depth and excellent content to the daily dynamic content field.

In addition to strengthening the network linkage, the daily media-based transformation also lies in constantly tap its own resources, fit the user orientation, the introduction of "new song list", "Listen" "every trump card" and many other media content.

As the first comprehensive commentary list of domestic digital music platforms, "Listen to New Songs List", in addition to regular search and audition of real data by the users, invariably invited popular artists to debut as guests, including the current hot sister bands Wu Mochou, Hu Xia, Wen Lan, Commodities Crown have to join.

Every day listening to make their own brand penetration platform, but also pay close attention to the advantages of resource integration, multi-latitude brand communication. "Listen to new song list" at the same time also the United more than 300 radio stations, KTV, print and other channels for data integration, to create the most authoritative song list. Every day, the strength of digital entertainment is becoming more and more underestimated, and it is recognized by more and more traditional media and audiences.

In the future, it is tempting to open more cooperation strategies every day, and work with more traditional media to establish a cross-media cooperation business model.