Every gram of Latin American diamond Net unveiled

In just the end of the "double 11" big promotion, the electric Business Enterprise's daily sales reached 30 billion yuan. This is almost equivalent to a year's sales of domestic retail giants. The influence of the electronic commerce grows day by day, Taobao, Jingdong Mall, every guest sincerity product and so on power unceasingly grows, lets the traditional enterprise already cannot ignore their existence. In the market environment of intensified competition, the traditional enterprise "electric shock" is the general trend.

Every gram of Latin American diamond Net unveiled

Traditional Diamond shopping mall into the e-commerce industry, for the existing market pattern will undoubtedly cause no small impact, because of its brand advantages, capital advantages, relying on the entity and online interaction is a single E-commerce brand is not the competitiveness.

Each Krame seize its own advantage on July 18, 2012, in the Beijing Lai Chun Hotel held a "every gram of Latin American diamond online and strategic planning press conference." At the press conference, every gram of Latin American leaders and guests at the scene held a launching ceremony for each of the Latin American diamond nets, announcing to the outside world that "every gram of Latin American Diamond Network is officially on line", so that a low-key trial operation of a year of Latin American diamond Net finally unveiled the mysterious Veil.

The birth of every gram of Latin American brands took less than three years, as a traditional retail enterprises, bold innovation, the success of the diamond jewelry from the department store to separate out, to create a large, large area, full range, parity of the diamond-owned shopping malls, changing the Chinese consumer to the diamond purchase, in the capital retail market instant leap Red.

According to the data, from 2002 onwards, the net buys the diamond, the jewellery and jewelry continues to heat up, the retail sales at 200%-300% annual growth rate. More than a year after the establishment of the mall, every Krame drilling site founder and President Shanyi aware of the rapid development of E-commerce, it began low-key layout of E-commerce platform, the first step is not to outsource this business to the operating company, but to build their own electric business operations team, less than two months, the prototype of the electrical business Opened the road of every Krame electric dealer.

Multi-platform Layout online business

Every gram of Latin America diamond Net existing bare diamond, female ring, male ring, couple of rings, pendants, necklaces, earrings Seven categories, are carefully selected, unique style, sales of diamond ornaments in addition to a variety of details of the picture, in order to enhance the consumer's shopping experience also with video for all-round display. In order to distinguish from other types of e-commerce, through line online real-time synchronized update bare drilling inventory, showing million spot bare diamond, so that consumers, whether from the line or offline can be selected to the right goods. In addition to the online can not only achieve sales, but also to provide other services. For example, the latest information, investment finance, and even the star interaction and other exciting content.

Each Krame in addition to its own E-commerce site, but also to the Diamond brand settled Taobao Day Cat, Jingdong Mall, Dangdang, Yoka Mall and other large electric platform to start a comprehensive layout online, extending its sales channels. At the same time with China Merchants Bank (600036, shares bar), Minsheng Bank (600016, shares bar), Construction Bank (601939, shares bar), Agricultural Bank (601288, shares bar), ICBC (601398, shares bar) and other in-depth cooperation, and third party pay UnionPay, fast money, Lakara and other long-term interactive activities.

Implement Network + entity full coverage

It's not easy to buy this big cake on a diamond net for every gram of Latin American Diamond Mall, in the view of Shanyi, founder and president of Diamond Shopping mall in Latin America, each gram of Latin America diamond Net is by no means a foil, its on-line represents each Krame to transform the traditional business of the line, into the line, line under the combination of "Network + entity" new retail business model.

Shanyi said, distinguishes from other traditional retail diamond brand, pure electric trader Diamond brand business model, each Krame in the layout of E-commerce, but also consider to maximize the combination of online and offline business advantages. Every gram of Latin America Diamond Network is not only an online sales platform, but a network platform carrying a multi-function service.

In the next five years, each Krame plans to add 20-30 entity stores with experience function in one or two-line cities nationwide. Each entity stores will be 1/3 of the experience area and 2/3 sales area, the experience area will be realized to the store, to the shop, from different places, convenient payment, carrying online orders and after-sales service functions. From search, comparison, selection, experience, purchase, evaluation, service, etc., so that consumers can line up the online purchase of diamonds.

The unique business model of "Network + entity", which distinguishes itself from other traditional retail brands and electrical commodities, has made a landmark breakthrough in the diamond retailing industry. In the line at the same time, the offline entity shop will not stagnate, every gram of Latin America "Network + entity" new retail model relying on strong physical store resources, will become the future development of Latin America's leading diamond retail industry, electric business and other competitive brands of the core advantages. and the line up and down synchronous focus on the development of consumer experience, will also become the realization of every gram Latin America "China's first diamond" core goal.