Every guest adjusts the structure: look forward to overseas and mobile bring new growth

Every guest spokesperson Han's outdoor advertising Sina Science and Technology Tracy has done for more than a year to subtract all the guests continue to adjust the organization structure, in addition to continue to do by merging some departments to do subtraction, where the customer began to strengthen the "focus" and "innovation", planning in overseas business and mobile internet business. In addition, where guests also announced the introduction of Li Ning Limited to sell, began in the brand + channels to do exploration. Seek new growth point van yesterday evening in the internal release of the organizational structure adjustment, said 2013 China's Internet environment and clothing industry environment are changing drastically, competition is also more intense, so where the corresponding adjustment to promote Internet, encourage innovation and competition, and continue to promote flat and professional. The first focus of the adjustment is innovation, the first act of innovation is the establishment of the Department of Mobile Innovation, to try to bring new mobile internet technology to increase marketing growth. Prior to the end of the March, the CEO of the public disclosure, where the customer has 30% of income from the mobile end. The second aspect of innovation is to speed up the pace of internationalization, the original Customer platform business Department renamed as Overseas Development Department, in fact, in the second half of last year where the guests have entered Vietnam, it is understood that it has begun to Russia, India and other countries to carry out market research. It is understood that the above two parts of the business originally belong to the platform Business Department, now independent after all directly to the aging report, is the future of every guest development focus. In terms of marketing ideas, where the customer has previously established an effect-oriented multi-channel promotion system, and in the user to create content and share a taste of sweetness, this adjustment is in personnel aspects-just back to the Xu Xiaohui responsible for marketing center and Planning Center. At the same time, customers will be the original Third Division home accessories line and the third production center of the procurement function of the merger, the Independent establishment of home accessories department, began to try from the selection to sell all links through the whole chain-type operation of the new model. Continuous optimization in the "Focus", "optimization", where the customer according to the different characteristics of the product line has been adjusted, part of the product line is merged or split, hoping to be more focused on product business. For example, where the more prominent categories such as shirts, sweaters, from the original division, set up an independent shirt and knitting shirt department, respectively, set up the responsible person. On the other hand, customers also set up brand communication center, including brand Center, public relations, corporate culture and the new Media promotion department. In some overlapping business, where the customer is still continue to do subtraction, such as the original female boots and the first division of women's shoes are the same category, in order to improve efficiency, the female boot department into the first Division and women's line of the merger. In addition, the fourth division of clothing Line, the second division of the double fleece and knitted coat line and the fifth division of the product similar to polar fleece, resulting in a certain degree of product planning overlap, so the double layer of wool, knitted coat line and polar fleece into the fourth division and the clothing line merged. And the five division home Service line and the fourth department of large underwear line is the same category, in order to enhance efficiency, home service line into the Fourth division and the big underwear line merge. Old has revealed that every passenger in the fourth quarter of last year has achieved profits, and its hope 2013 to achieve full-year profits. Brand + CanalRoad mode In addition to the release of the structure adjustment, yesterday evening every guest also on-line a "limited-period special selling" activities, Brand Li Ning in every guest on the launch of "Li Ning for VANCL" topic, limited to 48 hours to buy Li Ning authentic, price ranging from 19-99 yuan. Although Xu Xiaohui in micro-Borrie to "don't ask what the guest mode is, first snapped up again" with this cooperation, but many micro-bloggers think this is a "clean up the inventory" of the action, and such a pattern of things will prove feasible. Every guest insiders to Sina Technology, said this cooperation is only a probe, whether the future will continue to do, but also to see the effect. However, it can be determined that every customer is from the pure original brand sales platform, to Brand + channel platform change. Sina Technology has previously exclusive coverage, originally with V completely independent, only sell every guest brand Van Vancl.com, is the introduction of a large number of third-party brands from V. World Network Business Xu that, where customers test the main push platform, perhaps in the experience of the brand high inventory operation after the conditioned reflex. And according to Alexa data, where the flow of passengers have been close to when, ranking has surpassed Suning and Xun, and in the turnover, sales of clothing customers have been sold with 3 C Xun equivalent. Another analyst pointed out that the future of apparel industry will be differentiated development, such as the positioning of cleaning up the tail goods will be, positioning the Yoho group of people have goods, are in the subdivision area to make the characteristics. But the competition of the clothing platform is still more homogeneous, although the Jing Dong or when all in vigorously develop the women's clothing, but in the brand and the pattern are very similar. ' Perhaps to some extent, every guest may inadvertently build a unique business logic: Through its own parity brand to achieve drainage, and then introduce a Third-party brand, through the platform to achieve maximum flow utilization. ' said Xu.