Everywhere design, there are wood ...

In today's era of pan-design, design has gradually shifted from an art genre to a lifestyle, so there are always many embarrassing situations. For example, a brand lover and you talk about the latest fashion information, such as a few days ago a public relations friends have drawn a draft of their own signs so that you modify and adopt a certain archaeological friends to find a design website template told His design is faster and better; let you think people understand design than you; it seems that my "college graduate" designer seems to be on the sidelines.
Here I dare not write too professional articles, so I usually put some pictures and posters to share and share with you, and from several factors to discuss through the layout design, color and contrast to make your design Impress people and effectively communicate information.
What is the design?

Baidu said that design is a plan, plan, imagine the activities of the process through the visual form. Others say that design is a product of the development of human society to a certain stage and is a visual communication of "demand + information + color".

In short, no matter what form the design appears, the purpose is to better convey the message, leaving a deep visual impression. The best way to impress is visual impact. A page layout and ingenuity will determine the length of time someone else watches your work. Only when your audience notices your work and stays in your work for a long time will information be effectively conveyed. Sometimes we revel in personal style. But in many cases design is not an end in itself and is designed to better inform http://www.aliyun.com/zixun/aggregation/17298.html "A means of disseminating information. A good design must first identify the purpose of the need , And in-depth understanding of the layout is inseparable from the content, but also to reflect the theme of the content to enhance the reader's attention and understanding of the subject only clear and prominent, at a glance, in order to achieve the ultimate goal of the design if your Works can not attract the attention of others, can not let people quickly understand the information, then other gods are also clouds.

We do encounter this situation, in the design, there is a lot of information needs to focus on a small size of the picture. Yes, there are many times when we choose to read information selectively. At this moment, we must simplify the information and make choices on the words. Even the most important information, we must emphasize the visual contrast between the two. So this time we may need to emphasize important information by way of color, composition, layout, etc.
We look at the following diagram: Although the information is also a lot, but still allow readers to quickly find important information.

Here are a series of nike hand-based posters. Hand painted to reflect the central theme. Get information from hand-drawn pictures and text. And by hand-drawn to impress readers.And a large area of ​​pure color flat coating, making the main figure significantly leap out, effectively enhance the visual tension and appeal of the image.
Although a large number of vector images are now convenient for designers. Also reduce the original design. The original is the fundamental experience and imagination, hand-painted ability to increase design performance. So I always think that good designers should have a certain hand-painted ability.

The decoration factor of the picture below is that the characters, graphics, colors and the like are formed by the combination of letters and arrangement, and adopts the metaphor and symbolic approach to reflect the visual effect, beautifying the layout and enhancing the function of transmitting information.

This is a lively layout visual language. The layout of the content of how much wonderful, we must rely on manufacturing fun to win, which is in the idea of ​​mobilizing the artistic means played a role. The layout is full of fun, so that the information even more powerful, played the finishing touch of the vivid skill, so more attractive.

Obviously, the following design composition is very simple and very large elements, although only the logo plus logo low budget design, but very attractive sight.

The following figure composition is also very simple, although only black and white, but also gives a strong visual effect

The meaning of "size" does not mean that it must be very large, as in the poster below, you can hardly ignore it. The reason is that its elemental size is very small, which is still a strong contrast design - a large area of ​​white space and small elements in sharp contrast.

Larger elements also mean making it more powerful and appealing to some bland elements. In the following example, although it is mainly written in words, it is not boring at all. The characters in the background are greatly enlarged and even beyond the page. However, readers still know its meaning and the text is placed in an angle. Also conveyed a very strong impact.

A large area of ​​monochrome in a simple shape, you can quickly attract the reader's eye. Contrast from high heels and headline text, so that the picture looks bigger. In our minds, the part of the picture beyond the edge is automatically added to the picture, further enhancing the large-sized impression of the picture.

The following picture is a mall brand poster, a very large size of the decorative elements combined with the brand logo to form an attractive visual focus, the text is small, so the decorative elements and text together with the entire page is still in contrast.

The following layout is another change to the above design, which changes the contrast ratio of the elements in the dimensions. In general, the decorative elements are usually small, to convey a delicate effect, but in the following example, decorative elements put a lot, so that the decorative elements can not be ignored. We do not just think about the size at impact, but also the size. A large area of ​​white space surrounded by a small portrait picture, so that when it is placed together with other ads still be able to break out.

The strongest color impact comes from its unexpected and extreme use. Of course, a photo can be said to be very powerful if it is shot beautifully, but it is hard to excite. Due to the development of science and technology, we are now visually more and more able to adapt to some unexpected color applications, and the advent of a variety of software makes it easy for us to do this, but the color is not only referring to the "colorful colors" . Black and white is also a color.

The following example, due to the special use of color so that an ordinary hard-copy into a full picture of the design atmosphere. The gray avatar is used as a background, the background of the title text is filled with warm colors, which makes the page more understated, but the title is very prominent, and the picture of the focus element does not conflict.

The use of colors can be both conservative and compelling. In the following example, a solid background makes your vision pass from top to bottom, while in stark contrast to the white title. If you can imagine in our head that we use more color designs in this design, you may see that the focus element is not the same as the design, the eyes are different, and more importantly, the visual impact Power is not so strong, though they use more colors to design.

In many designs, the first picture we see is usually what we have anticipated, such as a food ad, a photo of food in your head, and you are looking at an advertisement about travel that you already know There will surely be some scenery inside, this is what we usually think of. But can we think about it, how to make people feel surprised? You may apply some special fonts, or use some very different kind of picture instead of the usual picture of the big picture. Or you use some special methods to make an ordinary picture show another feature, anyway, is to try to avoid thinking according to the habits of others to design, if this idea can be accurately applied, of course, can be very good to attract the effect. This does not mean you want to be shocked. It just means that in your design, it is enough for you to have a distinctive one or two steps at a time. Out of the effect will still appear dignified calm, but at least not dull.

The following distinct creative personality of food posters, is the layout of the creative soul. , This poster gives the reader a visual surprise while winning the favor of consumers.

In the cover design below, it is expected design, whether it is font or typesetting, have been over-used. It does not mean that the fonts are not pretty, and the blackfaces appear to be clear and powerful, but the problem is that once the fonts have been used numerous times as cover pages, they have become less and less dynamic.

The following graphic design gives us a different feeling. An ordinary barcode is treated with a high-tech feeling that conveys a sophisticated and imaginative atmosphere. Even if a reader does not understand the specific meaning of the elements used in the outline, but will be perceived from the picture consistent with the title of the message: creativity.

The following design uses some basic elements to handle the page, and the result is an over-used layout, centered design, headline, large image.

Note that the following design, although the text has been partially cut off, but we will subconsciously be cut off the back part of the area. Therefore, the page with less area, get a greater visual impact, because the cut Some of the text itself has been able to attract enough attention.

The following picture through the layout of the text, the combination between the coordination and coordination of the layout, so that the layout of the order of the United States, the United States, so as to give a good visual experience.

Of course, the page is a bridge of information, the form must be consistent with the ideological content of the theme, only to express the form and ignore the content, or lack of artistic expression only content, the layout is unsuccessful. Only by combining form and content can we solve the problem of what to say, who to say and how to say it.

In fact, both to promote the design or graphic design, the purpose is to better convey the message, arouse the attention of others; make people get more good visual effects. I've been working on visual design for so long, and I think design is not about creating fancy images and text, but about creating new visuals by combining familiar words and pictures! We have a high degree of work The passion, insightful insight and flexible and innovative ideas. Of course, all this needs a stage to show themselves. Design is not a tool that we use to flaunt, design to serve the immediate needs of customers, I firmly believe that only useful design is valuable.

Source: http://uedc.163.com/4707.html