Example analysis of "digital" marketing of electric quotient platform

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Digital marketing Encyclopedia is defined as: the use of digital communication channels to promote the practice of products and services, so in a timely, relevant, customized and cost-effective way to communicate with consumers. The author of this article to talk about digital marketing is not our general definition of this, but everyone familiar with the Arabic numerals.

To give a real-life example, not to the weekend holiday, we often see some shops before passing the banner of advertising banners or use loudspeakers shouted "clearance price, only three days", "decoration before the big clearance, only three days" and other attractive consumer information. We see this information often has one thing in common, that is to use the numbers. It's urgent to look at it for three days, but after three days you can still see the same ad message when you pass through the store.

Come to our familiar internet marketing, we found that the number of electronic business platform in the marketing campaign is also common. Especially in some group buying platform is more obvious. The following author briefly analyzes several common cases.

1: Through the numbers let consumers think "after this village is not the shop."

Consumers tend to be caught up in the scarcity of products, such as the current popular millet phone, why can sell so frighten on the net, high disposition low price is one aspect reason, the more key reason is to be able to use "the digital" marketing and The hunger marketing very well, each open purchase has certain limit, 150,000, 250,000 and so on, seemingly ordinary figures, but to leave consumers so scarce products will not pass this village is not the feeling of this shop.

In a group purchase online We also very common to this strategy, such as the countdown to the remaining purchase time, which gives consumers a "at this time do not buy, only regret" consumption on time, when a consumer to see this time constantly in shortening, naturally will move up and take consumption. And in the number of products, group buy NET products will be added to the number of surplus and then a sentence: "A limited number, hurry to order it!" , this is also to highlight a scarce atmosphere, stimulating consumer consumption.

2: Through the digital comparison product, lets the consumer think the product is inexpensive

First of all, let's look at a real marketing case in which the online mall in the United States has three sales packages for a publication. The first is the electronic version of the publication priced at $45, followed by a printed version of the publication priced at 158 dollars, and finally the electronic version and the printing version of the integrated package, priced at $168. With three packages priced in sharp contrast, the vast majority of consumers will be quick to make a choice.

And in the domestic electric business platform, we can also find that a lot of businesses will be the price of the product first, and then cut off the price marked the new promotional price. Those who are not sure of the market price of the product see this comparison is often directly to the order. By comparing the numbers, consumers will feel that if they buy the product, they can make a good argument. In fact, if you have done online marketing sellers will know that this price is not usually the real price. But many consumers tend not to delve into it.

3: Through the number, let the consumer feel that this item is very popular

In real life we often see this example, and when we look at a long line of shops waiting to buy a product, we tend to stop and join the queue to buy a product that may not be needed. This is a popular mentality of consumers, that is like the pursuit of hot goods snapped.

We can see the performance of this digital marketing strategy in many group buying sites. For example, on the product display "currently xxxx people have bought", when we see this number, if the number is large we generally go to the product page to look at the products, and in the end to buy this product the chance will be very large, even if this product at present our needs are not very big.

Summary：

1: The number is really a very effective online marketing elements, but we use the number of time to avoid excessive exaggeration, using the actual number of days difference.

2: When we use numbers, we need to make sure that consumers can see them in a conspicuous place. Otherwise, doing more is in vain.

The above is from the safe market http://www.ahxzs.com/for "digital" marketing several personal views, of course, the use of digital online marketing is not only limited in these several, if you have a good view welcome to point out.