Excellent sex design form column-from the demand level to see the advantages

The original text for the traditional, reproduced in simplified translation, Transmission door: Original

The most common explanation we hear about gifted sex is probably "good", "easy to use" (Ease-of-use), "available", however, to "good" to define the good sex seems to be somewhat inadequate ("available" as an explanation is even more strange, because it feels like "usable" very similar), Because good use can only be said to constitute a gifted one of the elements, if a variety of different levels of demand analysis, may be able to better understand the positioning of the excellent sex.

Abraham Maslow, an American Maslow psychologist, presented the famous theory of demand hierarchy (Need-hierarchy germ) in 1954, which divides human needs into physiological needs, security needs, http:// Www.aliyun.com/zixun/aggregation/8679.html "> Social needs, respect for demand and self-realization requirements, in order from lower to higher levels, in general, when the lower level of demand can not be met, One cannot pursue a higher level of satisfaction.

On the basis of Maslow's theory, we can also divide the user needs of the product into five different levels, which are functional (functionality), reliability (reliability), excellent (usability), innovation ( Proficiency) and creative (creativity).

Functional (functionality)

The most basic requirement of design is functionality, the function of the product must make the user have the "possibility" to complete the work.

Now that you have the functionality, why is it possible for the user to do the job?

Because if only the function should have "plug" into the site, and can not determine the user can finally successfully complete the work, the user may be in the process of getting lost, or because of an error to give up the original action.

Reliability (Reliability)

Users will want to use a system that is stable and efficient.

In web design, reliability refers to technology-related issues, which can make users uneasy if they download very slowly, often with invalid links, or if they generate errors in the process of transmitting data.

Excellent sex (usability)

When the user's demand for basic functions and reliability is met, the design phase of the non technical surface is really entered, at this stage, the user's demand is not only usable, stable system function, but also hope that the process of use is smooth and others are satisfied.

Innovation (proficiency)

Innovation here refers to doing better in the original function, more convenient, for example, Google's search method may already be able to meet the needs of the general search, but also full of good, but if you can search for keywords, in addition to the page can be found, but also to browse other relevant information, it is not better?

In this case, A9.com is a search for innovation.

Creative (creativity)

The last layer is creativity, not to mention the idea, we all know that the so-called creativity refers to the new, different from the previous creative mode, but we often regard creativity as an independent issue, but in this pyramid model, the premise must have four other design requirements, If the creative part is discussed in the design of the product, then the idea will be meaningless.

In this model, excellent sex is in the middle position, however, if the exclusion of technical aspects of the design level, so excellent sex can be said to be the basis of innovation and creativity, in fact, because of these three levels of ring buckle together, so, if in the broadest sense, these three layers can be regarded as excellent sex; Because the purpose of innovation is to make users more convenient, and the idea is to let users get better use of experience.