"Executive turnover" has become another hot spot

Recently, the relay handle network was exposed CEO Wu resignation news, 24 coupons COO Penre also be handed out. Group buying industry after restructuring, integration and other hot spots, "senior management turnover" has become another hot spot, which is also 24 coupons in the adjustment after the exposure of another major news.

But then officially confirmed that Penre did not leave, but because of family obligations, the company readjust its role, leaving the main business concerns, into the new division of development.

24 Coupons breakeven Balance

24 Coupon CEO Du Yinan said that the current group buying industry is a meager profit industry, even if done on a large scale, it may be a barely just flat. In the long run, this model is likely to be replaced by more effective ways of promoting local service businesses. For 24 coupons, after a period of adjustment, the current Group Purchase division's main task is to be able to achieve profitability as soon as possible, and continue to profit.

At present, 24 coupons in operation, the scale of losses has been from the past tens of millions of, to millions of, and then to the current hundreds of thousands of. It is now nearly flat and the losses have fallen to the lowest in the industry. Du Yinan pointed out, "in the past, because of the adjustment of the business, 24 coupons Although get a lot of adverse news, but got a lot of support for our businesses and users of the continued strength and concern." ”

At present, 24 coupons in the internal incubation of multiple Innovation division, is developing a number of products, look for and identify a number of innovative points and profit points. Penre is in one of the new business departments, not like the media rumors have left 24 coupons. It is reported that the new project department is also recruiting new technology products talent.

Industry analysis, in the past a period of time, the industry is facing a great integration period, shareholder relations and team relations, is to support an enterprise development and mature survival of an important factor. From the current development, 24 coupons in the past has been supported by investors, and news, the recent investors also plan to chase 50 million to 24 coupons.

Business Transformation seeks profit

Group 800 of the "first half of 2012 group purchase Statistics Report" shows that with the first half of last year, the average turnover of 37,000 yuan, compared to the first half of this year, only 14,000 yuan, group purchase single goods "Suction gold" decline. With the number of buyers, the decline in each single turnover, the group purchase site began to extend the sales time, improve the package price and other means to "seek transformation."

"The whole industry is now in a collective confusion, and even the Life-and-death stage. "China E-commerce Research Center researcher, China Integrity Network Group buying alliance secretary General Lei pointed out that the entire industry has been unable to get out of the scale of the profit dilemma." With the consolidation of group buying industry, large-scale group purchase site adjustment strategy to seek profit has been the trend.

At present, the group purchase industry from the strategic development has been divided into two camps, a kind of camp is to continue to pursue the "large-scale", the other camp is to 24 coupons for the pursuit of stop loss and profitability of the "stable Management faction", in a certain normal scale to achieve parity. According to the insider, now ranked before the number of group buying sites, the monthly loss of up to 30 million yuan, a year down to the loss of nearly 400 million yuan, equivalent to 70 million U.S. dollars. Among them, two of the top-ranked group buying network is financing, one of which is about to melt to 70 million U.S. dollars to support 30 million of the monthly losses.

Analysis of the industry, in the two camps, the pursuit of "stop-loss and stable operation" of the site, the ability to improve their own profitability is more valuable, and is expected to become the first to achieve profitable group buying site. The pursuit of "large-scale" group buying enterprises, it is clear that financing is to fill the hole in the loss, but also in order to support the strategy to seize market share, with high capital to continue a model without large-scale profit, the existence of a huge risk.

Industry future

For group-buying companies, they are either listed or bought or killed.

"In terms of listing, the current IPO market is not good, at least two years." "An investment community analysis, group buying companies experience a moment of noise and madness, it needs to reflect on the long-term enterprises need to return to rationality." At the same time, the task of "listing" also requires the enterprise to transform from extensive to fine cost control as soon as possible in the operation strategy.

In terms of mergers and acquisitions, the group buying industry will be integrated, profitability is the fundamental integration of mergers and acquisitions or listing. Just as the market now why many IT companies are difficult to list, because there is no profit. The loss of a huge enterprise, is not the value of integration. Shou, an analyst at Analysys International e-commerce, said, "those who seek to scale up and not pay attention to customer experience will be eliminated first." ”

"Group purchase originated from Groupon model, has been introduced in China for nearly 3 years, has been unable to get out of the scale of the profit dilemma." "Chinese E-commerce Research Center researcher, China Integrity Network Group buying alliance Secretary-General Lei pointed out that in attracting VC investment and even after gambling, did not achieve the expected effect, group buying enterprises can hardly attract capital again. Today, investors, consumers, group buying site gradually into a rational phase, group purchase site transformation and the need for more urgent profits.