Experts read: In China, large data to "ground gas"

Since the concept of arrogant data was born, it has become the focus of wide attention. What kind of change does big data bring to our lives? How do enterprises use large data to guide management operations? April 7, the voice of China's radio economic "Trading Live" program, the Zhongguancun large Data Industry Alliance Secretary-General Carey, star map data company CEO Hu together to introduce the role of large data and value. A new wave of change in our lives, our work and our way of thinking is quietly coming to us, the big data age.

In China, large data should be "grounded"

Big Data is a grand strategy that's been brought up at times, but the real product in the country is rarely seen, and for ordinary users, big data is more like a familiar abstraction. Star Chart Data CEO Hu said in the program: "Big data, on the surface is a lot of complex data, the value of the data itself is not high, but the large number of complex data analysis and processing, extracted valuable information." That's what big data means. "For example, before we help a certain enterprise customer to do an induction cooker product, we through to the historical sales data analysis and to the user evaluation Comment data excavation, can see consumer likes what type of electromagnetic stove, including its thick degree, color, power, even the length of power cord, After the analysis of this information, we can design a product that can meet the personalized demand of online consumers, and get very good results in the actual sales process, which is also a very typical application case. ”

Big data can predict the future

With the explosion of data volume, the information that people get from the data also increases. But extracting information from massive amounts of data to predict the future is a crazy job. "The core ability of large data is discovering the law and predicting the future," said Carey, secretary general of the Zhongguancun large data Industry alliance. Large data is the first technology in human history to predict the future of mankind in the short term, in the long run, the short term is relatively accurate, just to cite an example: if analysts can predict the short-term future in the stock market, they can buy the right stocks ahead of time, and the value is very great. The "request" + "response" mechanism of the internet just keeps a large number of precursory behavior data on the server, collects these data, and further analyzes and digs, it can discover the laws behind a lot of details, and predict the future according to the law.

The vast majority of enterprises: data operation is just a slogan

At the moment, the vast majority of enterprises in the initial period is difficult to integrate data and data analysis applied to their day-to-day operations. The difficulty for an enterprise to gain the potential value of large data is daunting. These difficulties span a number of areas, such as budgeting, technology availability, the use of existing infrastructure, operating patterns, and so on.

However, the effective use of data, insight into the opportunities of enterprises will occupy a dominant position in the industry. In the long run, such companies will become leaders in the industry rather than just participants.

In this truly information age, large data in the social management of the practical application has become a trend, and how to find the most suitable for China's large data development and application path, still need the efforts of the vast number of researchers and wisdom. And we have reason to expect that in the future, large data technology will truly reach maturity, perfect integration in our life, for us to find the way forward.