Explore the experience of user experience design

The user experience experience is a concept that has been repeatedly mentioned by CEOs, designers, Geeks, and business executives in the industry. "Our products or commodities are in the user's perspective to think, design, invention ..." This is the most often heard in my ear, but in the actual product is really what these business managers say? I think only a very small number of products really do, of course, as most ordinary users may not care to detect the subtle changes in the product, and these subtle changes behind a lot of good teams silently hard work of crystallization.

Tencent Mobile Micro-blog in the visual design of interactive information fully shows its user's use of "consideration", in the mobile terminal to browse a micro-blog into the dissemination or comment, according to the usual practice is that you have to use your finger after the interface switch to the status of comments, Tencent Weibo just use the finger on the information right across the immediately display comment status bar and omit the switch interface (yes, like Tweetie). This small design advantage is embodied in many ways:

Tencent Weibo another design that I really appreciate is its "picture progress" status. Weibo often has a different size of the picture, when you click to view the original picture, you do not know how long this picture will be displayed. So this is also a pay online consumption of the flow of money not to save the experience, so with Tencent Weibo "picture progress" display, and very clear to open the original picture of the time spent. This can be used in the industry very famous sentence described: "That is to see the income", the past school to do public welfare to help poor areas, everyone will donate some money. But there is a shared feeling that we don't know exactly what the money is donating to, what has changed in the end? We do not know or see the results of the donation. So Tencent in the design of picture display let us know the transparency of information, not confused.

These are only Tencent in the local do a better job, but in the overall design framework, has not yet reached perfection. Google + is very well designed in the way the "Attention" group is displayed, and Google + "Circle" has a more efficient way of browsing through the mobile UI than Tencent or Sina's menu, opening up the groups that are divided by Sina and Tencent's "attention" and moving into the group's interface switch. Each time because the load page stops a few seconds time will be wasted, for Sina and Tencent two companies add up billions of users, also equal to hundreds of millions of seconds each time is wasted. And Google + 's "landscape" browsing is designed to save tens of millions of of its users tens of millions of seconds.

If you combine Google + 's horizontal browsing with Tencent's intuitive comments and picture progress, I think it will be the best user interface experience design.

In all the online shopping experience, I always think that Amazon is the most "hard" one, although it is not rich in the goods in China, which is why everyone's first choice is Taobao. In the online shopping "collection" This function is quite common, but careful users will find that in the Amazon collection is "Cytopathic list" (Wish list). I have been thinking in my mind, "wish list" This is not a marketing of the electrical business of a ghost trick: what wish list, is not a collection. In the days that followed, the idea began to change, and I slowly felt that the "wish list" sounded better than the collection. Collection and wish single function, but from the user psychological experience is very different. Collection, a customary standard practice, you will not feel a humanistic concern. Wish list, you will feel from the heart that this is my target product, I will pay for it. This kind of textual originality will let you realize that there is a kind of humanistic concern inside. So the difference between the two is that you pay for the experience of having a personality.

There is also a service in the Amazon that most other electric dealers don't have (and maybe later), free SMS package tracking. When the user orders goods, the most concern is when the delivery? When Amazon has successfully ordered goods to ship, your phone will receive SMS alerts from Amazon shipments. As an electric dealer seeking innovation and experience, Amazon, in addition to these differences in the local nuances of other electric dealers, and other details of the satisfactory design this in my another article, "to simplify--the beauty of design," described.

In addition to Amazon's extreme emphasis on the user's experience on the internet, there is also a kind of electronic business to pay attention to the goods on the revealing personality experience, is an Up-and-comer Lok Tao net.

Before the electric dealers in the Lok Tao network are surrounded by: attractive prices, rich goods and gorgeous advertising and other bombing-style consumer experience, rarely in the goods to invest in exciting feelings. This kind of "shocking" consumer experience eventually appeared in the creation of less than a few years of "rookie" Lok Tao Nets, it put the popular things with their products together, creating a different from other similar products of cultural products-fashionable birds.

Angry Birds, fruit ninjas, too much of the world's most popular games have made people of all ages feel their magic, but Amoy saw the business opportunities. It has put people's obsession with these games into their own business, making the corresponding flat shoes. In addition to the big, well-known institutions such as Disney, few appliances or businesses will use the game's characters to sell or design shoes, and they are common animal and plant characters. For 80, a young man wearing a bird, fruit of the flat shoes will attract many people in the same year envy of the eye, which with the hands of Apple's mobile phone, computer feel the same.

In the book "IDEO: Design Change Everything," there is a passage to describe the products that create extraordinary experiences:

"Create experience culture requirements beyond the general, design for each customer tailored experience." Unlike mass-produced products or standard services, the experience itself is animated when experience brings personalized and tailored sensations. ”

We will have an unprecedented sense of fulfillment for excellent internet products, great online shopping experience, and personalized products that allow us to differentiate between mediocre, boring, and unchanging services. Therefore, we will pay for the works created by the outstanding enterprises, but not too much attention to the barrier of price itself. This has been verified in Apple's products, and Apple's products are no longer needed to talk about it. But beyond that, I don't know if anyone with an Apple product has noticed another innovation--laser engraving--outside the Apple product itself.

Although the product itself is very expensive. How would you feel when your ipod, ipad, and your name or a condensed love manifesto are printed on your back? I believe that the true Apple users will enjoy the unique culture of Apple with their religious beliefs. As Mr Jobs wrote in his autobiography: Apple does not want its products to be sold in the same way that salespeople have done with mediocre products like Dell and HP.

User experience of good and bad not only reflected in the appearance of technology products is more in the excavation of people's thinking and behavior. Like many of the examples I have listed above, these subtle changes I don't think everyone will care about, but with the precise grasp of the details and stacked together will have those extraordinary creative experience.

Source: http://www.ifanr.com/68324