Explore the relationship between SEO and e-commerce

E-commerce This word should be one of the most hot words in the 2007 Internet, with the listing of Alibaba, more and more people are focusing on the chain of E-commerce. From now on, more search engine optimization of the veteran are engaged in E-commerce this link, this article is not to explain the method, but want to explore some SEO and e-commerce between some of the characteristics and nature.

Search Engine optimization, I believe that the point stone more familiar people have a clearer understanding. And for E-commerce, many people think that is the sale of things. This understanding has led to a lot of people do E-commerce will search engine optimization placed to an unprecedented height. Think that only the highest ranking, there will be output, or hit the money to do, Can be OK. Think about a few years ago, Ali, there are many people will be called Ali's optimization way to an unprecedented height, that they are the combination of E-commerce and SEO excellent products, and in the fall of power after the storm, many people think that Ali's way should be spurned. But at that time imitate Alibaba more than one, there are so many stations, why or Ali laugh to the last?

If you follow the stored view in the program, personally, E-commerce is an important part of the entire chain of e-commerce links, the entire link is divided into three parts, pre-sales: The main completion of the user's import, the user's information storage, including the user needs to meet, to change the popular point of view, that is to let users come to your page, Then get what he wants to see and produce the desire to buy. And the sale is generally said that the payment, logistics problems, after-sale is the quality of products, as well as some of the mechanism of brand feedback.

Let's see, SEO in this huge industry chain can do a few parts, in fact, 2 parts, first, guide users into the relevant pages, second, the pre-sale of some of the brand to establish and after-sale some of the top feedback. If from the marketing point of view (marketing concept), the key point that SEO can achieve the partial organization goal is to correctly determine the desire and need of the target market, and satisfy the customer's desire and need more effectively than the competitor. But SEO is not all, he can only say is a means. To complete the whole chain of e-commerce links, not so easy things.

The relationship between SEO and E-commerce, now look, is a subordinate relationship, SEO is a way to implement marketing, rather than all marketing, because only marketing e-commerce is not complete, and SEO can greatly initialize the entire E-commerce chain of the core of the bottom. Therefore, if you want to rely on SEO to guide E-commerce friends, hope to consider from all aspects, the overall view of the entire marketing approach, the focus will gradually move to the top of the marketing, from the concept of interpretation of the entire e-commerce, rather than simple SEO equivalent to E-commerce.

Author: Xiao Peng

Original download: Point stone interactive search Engine Optimization Blog

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