One day small series and engage in user research girlfriend chatted about millet and gree 1 billion bet about, two people chatting suddenly she asked "what is the Internet thinking?"
Small knitting seriously think, Answer said: "The internet thinking is faster, closer to the user, more value user experience." ”
But small knitting girlfriend retorted, "These are also the traditional industry can learn to Ah, Agile quickly release a product, and then set up a design department to improve the user experience, the establishment of official micro-Bo and micro-credit to maintain user relations, but these are clearly not in the bones of things Ah, How can it be said that traditional industries lack the DNA of Internet thinking?
Small make up suddenly be asked Meng, face this problem unexpectedly don't know how to explain.
What do they say?
What is the Internet thinking? is the internet thinking a new mode of innovation, or another round of new concept hype? Major media, since the media every day is called to the internet thinking of the traditional industry's life, Huang Taigi, carving ye brisket, Ma Jiajia of the spice Shop, which is not the internet thinking to win, Back to see Millet and Gree, the former spent three years of sales up to 30 billion, the latter was 23 years to reach 100.1 billion, according to this speed who dare to say 5 years after the Millet Super Gree. What is the biggest difference between the practices of these products and the traditional industries?
Some people say that the internet thinking is "Convenient, free, user experience, data thinking, open, sharing, Innovation Drive" (except for free, other I basically agree)
Rom thought Luo Fat said three points "speed, the ability to gather resources rapidly, personal micro-innovation", (perhaps the height of Luo Fat said is too high, at first glance did not understand what he meant, especially the 2nd, the traditional industry does not quickly gather the resources of the ability, Luo fat lift Foxconn and millet examples, feel not too appropriate, Which company is bigger can quickly gather the relevant resources, with the Internet thinking is not very much, hear the back before understand the original Rough said the power of social media, this highly mentioned high-_-| |, interested comrades can see for themselves, note: Rough said the internet era is actually saying that we are now this era, Can not be easily understood as the era of Internet and no internet age)
What did Lei say?
Just see dispatch interview lei an article (interested to see here), rebels said he understood the internet thinking on Seven words, "focus, Ultimate, Word-of-mouth, Fast", features: Short product lines, good user experience, by Word-of-mouth dissemination, rapid release.
Summary
After understanding so many people said "internet thinking", presumably we also know roughly what is the internet thinking, a saying is "a quick to create a craftsman spirit of the user's favorite and willing to spread the quality of products," the Internet thinking is not DNA, can learn from the day after tomorrow, As for the cost of learning how much it is difficult to say, are said to be easy to do, according to rebels said a lot of companies want to copy the millet mode, can be "look down, don't understand, learn not", the success of the few, but the recent glory of Huawei mobile phone learning is very good, I can see that the early Millet marketing has in-depth research.
Look for all these materials and video, and finally take the beef brisket for example, carving beef brisket of the few dishes, it is estimated that at first many people will be scared, but this is the carving ye focus on the product approach, and the quality of beef brisket formula, the chef and let customers exceed satisfactory service is the ultimate, Word-of-mouth this point in the Internet era, No longer simple is word of mouth, but play the star effect, social media virus spread, the public's curiosity and other means to earn enough eyeballs, as soon as, carving Ye said himself not fast enough, I think the implementation is very fast, a year to do so who dare to do slow it.
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