Express electricity merchants and the network to buy "Spring Festival"

Newspaper reporter Li Maojun

"Singles Day" into China's first shopping carnival: As of yesterday 13:38, Alipay turnover exceeded 10 billion yuan, last year, "Double 11" all day Taobao turnover twice times. Online blowout on the net to buy, is expected to the line under the "full preparation" of the express industry to create a 40 million-vote business volume. To this, the courier industry this year to install supplies and other items in the consumer after the payment to choose 2 months of "slow delivery" to solve the problem of insufficient capacity of the industry.

"Singles Day" to the spring festival about three months of the peak season, but also the express industry "burst warehouse" hidden trouble season. With the popularity of online shopping, electric dealers and express network to buy the "Spring Festival", has been quite rich era characteristics of the economic phenomenon. China Express Association has predicted that this year, the industry has more than 800,000 people in the war "double 11" promotion, of which only the top ten private courier courier from the previous 300,000 to 365,000 people.

Three years of "Singles Day" electric Business war forced the express industry qualitative change: technology and capital will be more concentrated, the fittest will be more obvious, the entire industry has entered a critical period of transformation and upgrading. Online shopping "Spring Festival" arrival, The courier industry ready?

"Online shopping Spring Festival"

Network business promotion makes express Enterprise "sad and Happy mixed": On the one hand, for the electrical distribution is the main source of income, "four Tong a Tatsu" for Taobao merchants to distribute parcels accounted for 70% of the total business, but in case of "burst warehouse" but let express enterprise helpless, or even "increase does not increase."

Reporter Visit Shentong headquarters learned that express business ideal business is "have to go back", usually the basic balance of delivery package, but "Singles Day" and other promotional hot season is one-way transport, delivery "have to go no back", the cost or even a surge nearly one times. At the same time, express business is difficult to predict the volume of business packages and goods flow, in consideration of the cost of the premise also to meet the two arbitrary points between the delivery service, one day can not be handled well may "burst", resulting in more business volume loss more.

Taobao disclosed this year "double 11" sales or nearly 12 billion yuan. "We now daily delivery of more than 5 million votes, this year, the company in warehousing, vehicles, personnel and other aspects of the expansion in advance six months ahead, coupled with the response season also has a wealth of experience," Shentong may be gone for a while. Shentong Human Resources director Yang Jinghao told reporters.

Electrical and Courier as a community of interests, cooperation should be the net purchase "Spring Festival" show a high degree of tacit understanding. A few days ago Taobao Mall and EMS, Shun Fung, Shentong, Yuantong, such as the Nine Express companies jointly issued the "double 11 online shopping promotions" revealed that Nine express enterprises in the original 150,000 vehicles on the basis of transport, Also added 29,500 vehicles, an additional more than 200,000 square meters sorting site, add 65,000 to collect the delivery staff, to ensure the festive express service. These express companies also with Taobao Mall set up a "Singles Day" special Group, opened a dedicated hotline and special network communication channels for shortlisted businesses to provide online shopping promotions during the personalized logistics solutions.

A little sore, but happy.

Due to long working hours, labor intensity, express industry practitioners have a large mobility. "Dry one months at ordinary times two months", which let a lot of outgoing courier to stare at the Express "Spring Festival", a number of first-line courier reflects, the recent courier team "staff suddenly stabilized a lot."

Almost all express enterprise salary structure is "basic salary + commission": basic salary more than 3000 yuan, harder. Take Shentong as an example, send a piece of 1 yuan per ticket, receive 10% Commission, income is not capped, but also free of charge and lodging. Jiangxi Small Xu came to Shanghai for many years, work for many, but now concentrate on The Courier, was originally scheduled to marry this month, after the year, he said: "This three-month income is equivalent to six months, pain and happy." ”

Shentong Xuhui Company manager Dong Biao to Shanghai 25, engaged in Express 12 years, he from the home Fuyang brought out of the villagers and friends more than hundred people into the express, now nearly half of them have bought a house in Shanghai. From ordinary courier, senior courier to middle management staff, express company recruitment of the post is extremely rich, the staff demand is huge. Dong Biao that the express industry is a "youth rice", suitable for young people and "people with brains."

Yang Jinghao revealed that young people are almost unwilling to do courier, this is the industry worries, in addition to front-line courier, mid-level management personnel also lost serious: "The current Express company's management and office staff, can retain 20% is very good," the reporter in Shentong headquarters also see, work 3 years already is "old man", Many new students, 2 years to do the department manager. Yuantong Express Senior director Song Jianhong confirmed that in Shanghai Xujiahui (002561, shares), Beijing Zhongguancun and other companies focus on the hot areas, "lack of" is the industry's normal, liquidity is too large mainly because the insurance can not cover all employees, overtime pay is not guaranteed, travel security and other hidden dangers.

In the face of the labor shortage caused by the decline of the demographic dividend, express companies to stay in the peak season to take the "sentiment moving" approach: such as the early launch of the "Family 1+1" plan, to staff members of the family to send 1000 yuan red envelopes.

Upgrading of quality is imminent

Rapid development at the same time, express industry "unspoken rules", "regulations", "gray income" seriously affect the consumer's online shopping experience. The most common complaint is late delivery and delays. In addition to online shopping, another express customer base is due to the working relationship of the composition of the delivery needs, send important documents, items, requirements safe and fast, but the courier process is damaged, lost and so on. Recently, a customer in Shandong sent more than 10 computers were switched to Stone, courier company's compensation than the price of goods one-tenth. "The arrival of the first sign after the inspection" this provision also let consumers complain, out of the problem facing the difficult to prove difficult to claim, such as the rights of the issue of claims, express industry to highlight the right to blame.

There are hidden dangers in customer information security. For some illegal courier, customer information has become their hands of cash cow, is "gray income" the main source. A courier to the reporter revealed that the customer's telephone and home address, in the market can be sold to 1 yuan.

There are couriers according to a number of merchants "cod" marketing model and loopholes, interception of customer orders, their own shippers to earn the goods price difference: Courier to the customer's belongings withheld back to the merchant, and then their prepared with the customer's original order of the same items to the customer sent.

In addition, message security, prices, services and other aspects of the increasingly prominent, fortunately, "postal law", "express market management measures", "express market Licensing management measures", "delivery service enterprises to receive and send Articles safety management regulations" and other laws and regulations, and so on, is expected to let chaos like a cluster of express industry into the right

"However, the root of the problem is that the industrial level is not high, domestic courier mainly rely on manual to sorting express pieces, terminal distribution using" tactics ", a typical labor-intensive. "Professor Sun, Tongji University's School of Transportation engineering, is expected to believe that" express delivery industry to achieve high efficiency and quality, it must be more input to the introduction of foreign advanced sorting technology, Integrated Express network, for the support of air trunk lines to achieve intelligent efficiency. ”