Express O2O the next tuyere, will be the same city fast?

At present, the express industry is facing the distribution of slow delivery, slow pick-up, uneven service, can not ensure that the allocation of damage and other practical problems; On the other hand, facing the impact of mobile Internet, mergers and acquisitions between enterprises and enterprises, scale expansion is becoming more and more serious, the market aggregation effect accelerated. Since 2010, the domestic express industry has gradually formed a "tee up", Shun Fung, EMS and other monopoly of the situation.

Nevertheless, the domestic express industry is still showing a thriving scene. According to the statistics of the National Post Office, this year's "double 11" period, the entire industry to deal with 540 million shipments, the same period last year, 56% increase, the maximum processing capacity reached 102.6 million, compared with the same period last year 57.8%. Despite the Giants, the market still holds enormous potential as users demand "last mile" and personalized distribution services. And in all the models and opportunities, we are most optimistic about is O2O, and express O2O in the fastest development than the base mobile on the Internet with the City Express.

Why did the City express the outbreak

With the listing of Ali, Jingdong, the distribution of their respective layout will usher in a war. From the present situation, Jing Dong has a slight upper hand. Taobao, cat business to traditional express rely on strong, Jingdong's own logistics system, in the speed and service, far more than Taobao, cat rely on the Third-party logistics, although Ali's rookie network has been introduced for some time, but has been wool, and the ideal situation is still far from the difference. The outbreak of the same city Express, is not a coincidence, but inevitable. The author believes that there are mainly the following points:

Ali and Jingdong in the long-term logistics layout for these localized logistics enterprises to develop space. Ali and Jingdong in the layout of logistics network, but also in their respective sites to establish a "all-inclusive" of the electric quotient of the ecological. As we all know, the closed loop of logistics is an extremely tedious project, from "Order--the collection--trunk transport--transit--trunk transport----------------------------------------------------

The user's demand for the "last kilometer" is getting higher. With the development of shopping habits, people on the logistics time and service requirements are more and more high, especially for the same city shopping in the first-line city users, to "speed up" and "limited delivery" has an urgent expectation, most hope that the next single moment will be able to see the goods.

With the City Express solution of the traditional logistics can not solve the problem. By the traditional courier industry shut out of the merchandise, such as liquids, green plant, fragile products, electronic products, bulky items, and even pets can be solved by courier.

Social logistics is forcing traditional logistics reform. The so-called social logistics is the use of mobile Internet to create a new intelligent distribution, the integration of social idle human resources, information docking customer needs, the sender in the region of the distribution staff effective scheduling, distribution staff can be more convenient to choose from their own recent orders, timely and accurate to provide customers with distribution services. The city socialization logistics not only can save the transportation cost, but also can reduce the temporary warehousing link, the Express life cycle will be shorter.

With the rise of O2O, the express industry faces the challenge of market diversification, and it is imperative to seek transformation. One of the most obvious is the Shun Fung Hey, shun Fung Hey, the introduction of the people by everyone's hot, a period of time after questioning and criticism sound.

Express O2O Transformation Why fail

Since May Shun Fung in the country opened 518 stores, as of now, Shun Fung Hey guest has covered 160 cities, a total of 2,232 stores. Arguably has the most perfect logistics and distribution warehousing capacity, a huge line of stores, powerful expansion of the energy of the Shun Fung Hey, almost have all the O2O the characteristics of the success of the electrical quotient, but the end was buckled on the "Sibuxiang" hat, the store is too deserted, the source of scarce. Shun Fung Hey, why did the customer fail, I think there are two important reasons:

First, the user localization of the online shopping habits have not been developed. Community convenience stores face the main consumer groups are community residents, they are in the convenience store to buy daily necessities, and the acceptance and use of Community power users are currently only a few, sweeping code shopping habits have not yet developed. Especially for Shun Fung, to shun Fung optimized for the representative of E-commerce has not been done, does not have the same online resources as Jingdong, the attractiveness of consumers is obviously not enough.

Second, the core of retail O2O is to provide inexpensive products rather than express. Hey Guest's O2O is similar to rent a façade to play Taobao, depend on is the logistics. Rent, people's input has increased a lot of costs, to give customers only to provide a single shop online. High cost, low efficiency, weak management, a large number of packages at the end of the link. Shun Fung in commodity development, category management, shop operation, information is not experience, doomed to be difficult to achieve success.

The internet under the same city Express O2O how to do

Shun Fung Hey, the o2o of the water to let people see, is that it is too "heavy", and "heavy" direction is not, it is not to service and experience as the center, but to the end of sales for the purpose, compared with the traditional logistics, convenience stores, shops O2O, with the city of fast-receiving O2O showed obvious advantages, You will find its absolute advantage by comparing the following three types of comparisons.

To Jingdong, Suning as the representative of the self-platform: Factory Collection-Large warehouse transit-small warehouse storage-outlets (stores) distribution.

To Taobao, the cat as the representative of the third party platform: Factory Collection--Rookie central warehousing-courier company Trunk Transport-courier company network distribution.

With the city, such as rapid collection of special distribution platform for the representative: send a person direct.

Whether it is a proprietary platform, or Third-party logistics, with the City Express in the whole process of logistics has not only reduced the number of goods turnover, but also shortened the entire business process. Through the above comparative analysis, I think the future of the City Express O2O will be in the following directions:

1. Vertical depth, extend to wider field. Positioning in the localization of life Services Express O2O, if able to integrate with the online platform, the landing community, office buildings, campus and other user needs of the main site, the future will be very good development.

2, lbs+ Intelligent distribution of the precise configuration. Launch "Everyone Express", through the mobile end of the integration around idle staff to act as a part-time courier, to lbs technology for the drive, deployment of distribution staff, through the online terminal directly under the line of service is responsible for the whole process of distribution control supervision.

3. Streamline process and develop shared economy. Express O2O seems to do very easy, but there will be some tedious process, such as the Courier training, express delivery progress tracking, product monitoring and after-sales service needs to be improved, but must be done simple. Through a simple management process to establish a share to join, online booking, online services to enjoy the platform.

4, strengthen supervision, and build a good faith system. Shared economy is a trend, credit and regulation is a problem, how to stimulate the surrounding idle staff to act as a part-time courier, but also for them to carry out the value of integrity evaluation, let this business model to go longer, enterprises must solve this problem.

The author thinks, and express transformation electricity business compares, express to do localization O2O more easy to win the market, more easy to succeed. With the City express O2O in the increasingly fierce market competition, will naturally in the courier system to produce a virtuous service competition, in the platform of information technology driven by the whole city distribution Market service system towards a healthy direction of rapid progress.

(Responsible editor: Mengyishan)