Eye movement Research on personal homepage of foreign social networking sites

Editor's note: This article translates from http://www.aliyun.com/zixun/aggregation/6139.html ">mashable, a submission from Nick Zhuo, where you can click here to check out Nick's personal blog. The following is the text:

Eyetrackshop recently published an analysis showing the hotspots of the Personal Information page (Profile page) when it was viewed on major social networking sites.

The study used webcam to record the eye movement of 30 participants while browsing the personal information pages of various social networking sites (data within 10 seconds of entering the page). The recorded data includes: What is on the page is focused on "care" to, as well as users browse the main areas of the page order. The social networking sites surveyed include: Facebook,google+,linkedin,flickr,youtube,klout,reddit,digg,tumblr,twitter,stumbleupon and Pinterest.

Although the number of samples is not enough, the experimental results are hardly perfect. But from the data available, the researchers found that:

The avatar of the

personal information page is very important. In Facebook,klout and Stunbleupon, the avatar is the most attractive place for visitors to see the image of a friend you know will receive considerable attention. Viewers will see a picture of your friend's little avatar on the page. The more content you get, the more attention you gain. This is clearly reflected in Pinterest,digg and Facebook. But it's a little bit better on Twitter and YouTube.

Here are the eyetracking heat maps for each website:

Personal Avatar and the first updated information at the top get the most attention.

This shows the sequence of the testers ' browsing for different regions, usually starting with the intermediate flow of information.

Google +

Although testers spend more time on the Google + page than other social networking sites, their personal avatar images don't get much attention.

Testers have an average of 5.9 seconds in the flow of Google +, slightly longer than Facebook and LinkedIn.

LinkedIn

On the LinkedIn page, the site logo gets the most attention

Flickr

Like LinkedIn, Flickr's logo attracts viewers ' attention more than any other picture on the page.

Youtube

You can see a video that gets a much higher degree of attention than the other video ...

Klout

Are the lower-right scores more focused than the top-rated large ones? This is the situation of God horse ...

Reddit

The post at the top of the Reddit is significantly more focused than the bottom.

Digg

Digg's top "big box" does not attract viewers ' attention as expected. The first update is still the hottest one.

Tumblr

I can only say handsome.

Twitter

Finally to Twitter. In Twitter's personal pages, there is little difference in the level of attention at the top and bottom. This is better than other social networking sites.

StumbleUpon

Although StumbleUpon's personal avatar is on the right-unlike most social networking sites-it doesn't prevent it from becoming the hottest spot on the page.

Pinterest

The gap between the bottom and top concerns remains large.

(More detailed and in-depth data, we can carefully observe the heat map.) )

Article from 36 Krypton