Face unfavorable factors and adjust strategy in time

Face unfavorable factors and adjust strategy in time

It seems to be a good opportunity to sell matches when the weather is terrible and cold. But the little girl forgot that the day was New Year's Eve, and the target consumer's focus was shifted to welcoming the ceremony. This period for gifts and food is the sales season, but for the simple necessities of life matches, sales situation is the opposite. Because of the shortage of funds, the liquidation of the situation is a little girl has to face the reality. If the common sense of cards, as always, choose passers-by as sales object, do not make any changes, it is impossible to effectively attract passers-by eyeball. Anything is a double-edged sword, if the little girl can give up the way to sell, instead of buying the market, the situation may have a turnaround. You know, the little girl every day in the streets of the city to stroll, shop location is at their fingertips, and even shop buddies may be mixed a face ripe, group purchase customer communication base is available. The year-end clearance prices for business procurement will not be any less attractive, the key lies in the consult negotiation skills. Even if the business in the end of a day no one reception, the girl if you can store old customer information, you can also go to the old customers to see if they have persuaded them to do some of the year-end stock possibilities.

Make the marketing plan skillfully

Matches, as daily necessities, are not a hot spot in the festival either. But what happens if you break your mind and make the necessities of a holiday gift? The festival candles, fireworks all need matches to ignite, the little girl can with the candle maker or the pyrotechnic merchant agreement, with matches in the form of the match to draw the sale. If it is not money tight, the little girl can also invest in each match to make a warm packaging, simply as a personalized New year greeting gifts to sell. Event marketing is also a good idea during the holiday season. For example, the organization's most elegant match pose contest, the top three prizes are the cooperative sponsorship of the Turkey's delicious products, and each entrant must participate in the designated sales of the little girl's matches.

Find the right person, say dialogue, choose a reasonable place to sell

In the hurry of the roadside hawking, there is no desire to buy a person's advertising copy, such as "special matches kindled mother to far return to the Wanderer's expectation" What, it is difficult to attract attention, sales results can be imagined. And in the procurement of the crowd of shops a corner, beaming atmosphere, people tend to purse in the money gradually thinning is not sensitive. And if the little girl changes the place of sale there will be a lot of gains, and the sales price can be much higher than on the street. It is not difficult to lease sales venues with retail outlets for the sale of water to rent. Any cooperation based on mutual win will be popular in any time and space.

Give the product emotion, tell the touching brand story

Home poor, mother disease, if those who pass the little girl to know her condition, will she be blind to her? Beautiful blond hair strewn with snow, ragged but delicate-her story behind, enough to make a lot of the world's tears. Let's name the match "Fire of Love" in the little girl's hand and tell a story about the "Fire of Love"--one day the little girl cries. Grandma lovingly picked her up and told her that grandma always loved her. The little girl sobbed and asked, "What is Love?" Her eyes blinked and her eyelashes shone with tears. Grandma gently picked up a match and rowed it. She gazed at the Firelight and said, "Child, Love is the most precious gift of God, the source of our happiness." Love is like this burning flame, warm and bright! As the candle flickered, the walls mirrored the silhouette of two people hugging each other-the logo of the Flame of love. With such a brand story, people will not only to get the source of fire, but to feel love and express love and buy love. After the little girl through the financial difficulties, can be a franchise to invite the form of love fire agents.

Terminal language and sales mentality

When the little girl was on New Year's Eve clearance sale, she still used the old terminal sales phrase, "sell matches, sell matches!" uncle, Auntie, buy some matches! " This is not the way to sell matches compared to other similar products have the advantages, nor for consumers in the current mentality of any promotional information to convey, of course, business is understandable. As a terminal salesman, the little girl immersed in the anxiety of the sick mother and the memory of the loving grandmother, there is no way to let themselves out of the positive atmosphere, and can not be able to sell the product confidence to pass to each passer-by. She was so frustrated that she simply gave up selling after being rejected, and flinched to her own world of thought, completely without communication with the outside world. This is not conducive to the realization of sales. Just imagine, if the little girl put up the haze of the heart, greeting each passer-by Happy New Year, and then a little time to stop passers-by tell the story of the match, the end should be another landscape. Every fairy tale contains a universal truth, and it depends on what perspective you are able to interpret.