Facebook CEO Zuckerberg: listen to the user

To the product design, in the end listen to users? What do you hear? How much do you listen to? The industry has been having interesting discussions.

The philosophy of Steve Jobs is that creativity and innovation often mean bringing customers things they never thought they wanted, and they want the fastest horse when you give him a car

Keso said, product designers, developers, will never become a user, no matter how he installed, unless the product is developed for their own use

The White Crow said, the outfit, is to let oneself stand in the user's angle to ponder the question, but does not stop to take oneself as the user, this is a product designer's attitude

Recently, Facebook's privacy settings have caused a stir among users, who complain that its privacy settings are too cumbersome and unclear about the state of their information.

More careful user statistics, Facebook's current privacy control, provides 50 different settings, 170 options, the privacy part of the use of 5,830 words, even more than the United States Constitution!

When the 09 revision was resisted by users, Facebook CEO Zuckerberg had a famously popular quote: Listening to the user's opinion is stupid, this time he is more humble, in addition to responding to a well-known American blog, admit the error, but also wrote a personal letter (see article), humbly said that they have been listening, never say give up.

Reminiscent of a former array of watercress a details of the changes, the friend relationship to the one-way evolution, there are some users crying father shouted Niang, shouting to carry out suicide protest, a few days past, but is calm.

Listening to and not listening to the art, I would like to have the following points to note:

1.99% of the users are lazy, silent, you do well when they are happy, will not applaud, do not good when they are angry, only in the heart scold you

2. The user feedback you can hear is usually from a very few people, except those who are silent

3. Listen to the voice of the user cannot find the demand, but can find the problem

4. User habits and inertia, resulting in his difficult to adapt to change, from IE 6 market share, this is clear

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Attached: Zuckerberg's original letter:

Six years ago, we created Facebook based on a simple idea. People like to share and want to keep in touch with friends and other people they know. If we give users more control, they will share more. They share more, and the world will be more open and interconnected and better. Today, this is still our core values.

Facebook has grown into a community of more than 400 million people in just a few years since its inception. and making so many people happy is a challenge for Facebook, so we quickly transform, try new ways, and connect with social networks and everyone. Sometimes we go too fast--users have a big opinion about Facebook's new privacy settings and we've decided to respond.

The real challenge is that social networks such as Facebook, on the one hand, promote user sharing and creation, provide control and choice, and try to make the experience easier to use. That's the question we've been thinking about. Whenever we make a change, we try to use the lessons that come along the way. The message that we have recently been able to feel strongly is that users want them to control their information more easily. To put it simply, many people think that the privacy controls we provide are too complex, even though our original intention is to give you control in every detail. Maybe it's not what you want, this time we got lost.

We have heard your feedback. You need a simpler way to control your information. In the coming weeks, we will make privacy control easier and easier to use. We will also provide a simple way for you to block the notification of 3rd party applications. We are doing it as soon as possible, hoping to finally satisfy you and be ready to hear your feedback.

We have also heard that some users do not understand how to use their personal information and are concerned that their information will be illegally exploited without their knowledge. Now let me be clear: Many users choose to expose their information to everyone so that they can find him on Facebook, and we have taken the means to limit the visibility of this part of the information and plan to continue to strengthen it in the future.

Here are some of the principles Facebook is practicing:

-You have all the control over sharing information on Facebook

-Your information will not be made public to other people or service providers unless you have your permission

– Advertisers cannot get any of your personal information

-We don't sell any of your information to anyone.

–facebook will always be free to serve you.

Facebook, which was first developed in college dormitories, has now grown into a global social networking service. We will continue to build websites and listen to the views of our users and welcome any enthusiastic people who are interested in Facebook to share your thoughts. We will continue to focus on fulfilling our mission: to give users greater power to share and make the world more open and interconnected. (via Washington Post)

Source: http://www.mobilefocus.net/?p=225