Facebook page hits 1 trillion-fingered water

Introduction: Foreign media today published an article that Facebook PV reached 1 trillion times is exaggerated.　　Facebook's PV was only 467 billion times this July, according to comscore.　　The following is a summary of the article: Google's data monitoring agency DoubleClick Adplanner recently released data show that Facebook June user page Access (hereinafter referred to as "PV") Breakthrough 1 trillion times, this is the first month PV over the trillion site.　　But another PV rating agency, the industry's widely cited data provider, comscore, showed that in July this year, Facebook's PV was only 467 billion, less than 1/2 of DoubleClick adplanner data. Why is there such a big disagreement?　　At present, the assessment of Internet traffic is extremely tight activity, each monitoring body has its own standards. The DoubleClick data includes the number of cookies left on the visitor's computer by the monitored web site and the DoubleClick's own Web server traffic data.　　ComScore's data come from a network of 2 million users worldwide and data collected from 100多万个 domain names. "The cookie-based tracking results are often exaggerated because users often delete cookies," Stephanie Floss, a spokesman for ComScore, said Flosi. For websites that are frequently visited like Facebook, it will definitely cause PV to be magnified.　　"If a user visits Facebook every day and deletes cookies once a week, the one-month-old user is counted as 4 to 5 users." Industry analysts also believe ComScore's statistical methods are relatively accurate.　　Google itself acknowledges that ComScore's data is more accurate. This June, Google became the first website to reach 1 billion of its independent visitors, comscore data showed. Microsoft ranked second, with 899 million independent visitors per month. Facebook ranked third, and the number of independent visitors in the month was 737 million. (Li Ming)