Facebook US users near saturation

Absrtact: January 17 News, according to foreign media reports, well-known social networking site Facebook users close to 600 million, in the United States and some of the European market slowdown, may be due to the market has become saturated, the future development more dependent on developing countries.

January 17 News, according to foreign media reports, the well-known social networking site Facebook users close to 600 million, in the United States and some of the European market slowdown, may be due to the market has become saturated, the future development more dependent on developing countries.

Inside Facebook Gold said about 25% of Facebook's new subscribers were from the United States in the past six months, but the proportion of new users in the United States was only around 5% last December, with new subscribers from India, Mexico, Brazil, Taiwan, the Philippines and Indonesia surpassing the US.

Facebook's U.S. user growth has eased over the past four months, with many analysts pointing out that social networking sites in the United States may be nearing saturation point, as has the same phenomenon in Iceland, Denmark and Sweden.

Facebook's users in the US market are close to 73% of the total number of people in the United States, and 55% of the U.S. Internet population (12 years or older), according to the market research firm comscore.

Even so, experts say, this does not mean Facebook's revenue growth will slow, as social-networking sites mainly come from online advertising, instant users do not increase, and Facebook's income can grow as the average user time goes up.

The average American user's use of Facebook in 2010 grew by 30%, up to 320.6 minutes, compared with the previous year, ComScore said.

Experian Hitwise points out that last year Facebook overtook Google as the most visited site in the United States. Facebook said the site had an average of 130 friends and updated 90 messages a month.