Facebook wants to share online video YouTube this time under pressure Alexander

Sohu It news December 30, according to the Wall Street Journal Web site reported that Facebook last week with the National Football League ("NFL") reached a cooperation agreement, it is clear that it will challenge YouTube in the field of online video. The NFL has been posting video content on Facebook since Tuesday, with Verizon Wireless's video ads. The collaboration with the NFL, along with several other recent moves by Facebook in the area of online video, has led many in the online video authoring and online advertising circles to speculate on their long-term online advertising plans. Given the rapid growth of online video advertising, Facebook's involvement in this area is significant. "Facebook is used by many netizens to consume content and now it is going into the online video field," said Ezra Cooperstein, president of YouTube video maker Fullscreen. YouTube is still an important platform for the video rookie, and it will face challenges next year as Facebook enters the field of video advertising. If Facebook is involved in the area of video advertising, YouTube is in danger. "When it comes to how to get into video advertising, Facebook executives insist that Nfl-verizon cooperation is only a test, and that post-video ads are not necessarily part of Facebook's video advertising strategy." Facebook executives also said they would not play ads before the user's flow of information in order to protect the user experience. Of course, Google has also objected to the front-end ads to protect the user experience, but YouTube is awash with a lot of front-facing ads. So what are Facebook's options for advertising when it comes to attracting YouTube stars? Jesse Redniss, co-founder of Brave Ventures, a digital media consultancy, said he was unsure how attractive the post-ad would be to advertisers, especially in an atmosphere where advertisers most value ads to be seen by audiences. He thinks Facebook will eventually focus on working directly with advertisers, putting brand information into content or creating content for advertisers, and advertisers will pay for more Facebook users to see, and "Facebook will be the next big multi-channel network." Mindshare Jordan Bitterman, chief strategic officer of North America, has a similar view. He believes content publishers may personally handle advertising sales, embed brand information in video, and then use Facebook to boost ratings. Ran Harnevo, a former AOL video business chief, says Facebook faces a unique opportunity to change the online video advertising industry by setting new video Advertising standards, "the main advantage of the network video industry in recent years has been that it has the same advertising products as the TV business." ”"But the next evolution in video advertising must include a better advertising experience," he says. 30 seconds long Advertising is created for different media, for the digital audience is not suitable. If it lasts 5-7 seconds, the front-end video ads will be super efficient. If Facebook uses this format, there is no doubt that other vendors will adopt it. "Another popular theory is that Facebook could compete with YouTube by stripping out an independent video business unit or a mobile video app." In this case, Facebook may be able to release the front-end ads like other vendors. Razorfish global Chief Media officer Vik Kathuria offers Facebook's more radical theory of increasing advertising revenue through video publishing, "The first thing that pops into my mind is Instagram, and I think the chances of Facebook in the video field are Instagram." If it solves the issue of advertising in the flow of information, Facebook has a solution that can challenge YouTube. "(Bamboo)