Facebook's big version is developed by interns: he's successful.

Facebook's most popular new mobile advertising interface was developed by an intern. Earlier this month, Facebook posted updates for Page manager applications. An important feature of the new application is helping to manage Facebook pages.　　This is important for big brands because marketers want to update the company's Facebook page through mobile devices whether they are attending events, meetings, or exhibitions. In addition, with the new Page Manager application, businesses can buy "recommended content" directly from mobile devices, which Facebook did not previously provide.　　Notably, Facebook's new mobile ad interface was developed by an intern. In an article in Facebook's engineering blog, Peter Cottle the role he played in the development of Facebook's first-generation mobile advertising interface. At the initial stage of the project, he misunderstood the impact of the work, thinking that he was just writing unit test cases and related documents.　　But soon he found that the work was much more than that. Cottle says his project is based on the multifaceted work that Facebook was doing: the desktop version of "Recommended content", the Facebook shift to the mobile Internet as a whole, and the release of iOS page manager. On this basis, he needs to be responsible for integrating the 3 projects together.　　He admits that the job is not a simple challenge. Throughout the process, he was not alone under pressure.　　Cottle gained the guidance, cooperation, advice and feedback of others within Facebook, and made him learn more and succeed. Cottle's work has brought a certain degree of success to Facebook. For example, bone suckin ' sauce, a company that sells barbecue sauces, recommended multiple content on the company's Facebook page, creating marketing ads aimed at "like" and user preferences related to keywords such as "hiking", "Beef Jerky", "camping" and "fishing". And fans connected to the company's special page.　　After publishing such "recommended Content", the company's online shop sales grew by 83%. Meredith Manor, a equestrian professional school, also uses "recommended content" for publicity. Such recommendations include photographs of female trainees jumping on horseback. In addition, the company has also used Facebook's marketing ads, targeting the relevant "like" and user preferences.　　This has been a good result, with the "recommended content" covering more than 4 times times the number of users and 3 times times the user participation, compared to the non recommended content, while enrollment enrollment has grown by 30%. So what does Cottle think about his job and the difference he brings to the Facebook community? He said:　　"It feels good to put so much effort into developing a historic interface and finish the work by the deadline." I'm proud of these features and I'm thankful for the opportunities that I've been given, and that's a testament to Facebook's efforts in the mobile business. Better yet, I will be back next spring to experience Facebook's culture full-time. "This article is compiled from the Next Web (Weifeng)